Using the three concepts of awareness, motivation, and ability, describe the competitive dynamics between ZO Rooms and other competitors, particu

1. Using the three concepts of awareness, motivation, and ability, describe the competitive dynamics between ZO Rooms and other competitors, particularly OYO Rooms.

2.  In December 2015, OYO made an offer to acquire the struggling ZO Rooms. Why? What type of acquisition was this? What were the intended benefits for both parties?