This week will focus on the case study about Uber and its competitive entry into the Chinese market (p. 560 in the textbook). We once ag
This week will focus on the case study about Uber and its competitive entry into the Chinese market (p. 560 in the textbook). We once again visit the country of China, this time to look at the transportation ride-sharing sector of the market. Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, develop an responding to the following questions.
- Why did Uber want to expand into China and what was so appealing about the Chinese market?
- What advantages did Didi have to help it win its competitive battle with Uber?
- What are the pros and cons of the merger between Didi and Uber China, comparing and contrasting their different expansion strategies and tactics while taking into consideration ethical leadership and alliances?
- Assume you have been hired by Didi to evaluate Uber’s leadership team and the company culture they foster. Include in your evaluation the strengths of the Uber management team as well as the weaknesses that Didi could capitalize on in order to make Didi’s company more appealing to customers.
Your well-written paper should meet the following requirements:
- Be 5-6 pages in length, which does not include the title page or required reference page, which is never a part of the content minimum requirements.
- Use Saudi Electronic University academic writing standards and APA (7th ed) style guidelines.
- Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
- Review the Critical Thinking Grading Rubric Critical Thinking Grading Rubric – Alternative Formats to see how you will be graded for this assignment.
MGT672
Critical Thinking Writing Rubric – Module 10
|
Exceeds Expectation |
Meets Expectation |
Below Expectation |
Limited Evidence |
|
|
Content, Research, and Analysis |
||||
|
21-25 Points |
16-20 Points |
11-15 Points |
6-10 Points |
|
|
Requirements |
Exceeds Expectation -Includes all of the required components, as specified in the assignment. |
Meets Expectation – Includes most of the required components, as specified in the assignment. |
Below Expectation – Includes some of the required components, as specified in the assignment. |
Limited Evidence – Includes few of the required components, as specified in the assignment. |
|
21-25 Points |
16-20 Points |
11-15 Points |
6-10 Points |
|
|
Content |
Exceeds Expectation – Demonstrates substantial and extensive knowledge of the materials, with no errors or major omissions. |
Meets Expectation – Demonstrates adequate knowledge of the materials; may include some minor errors or omissions. |
Below Expectation – Demonstrates fair knowledge of the materials and/or includes some major errors or omissions. |
Limited Evidence – Fails to demonstrate knowledge of the materials and/or includes many major errors or omissions. |
|
25-30 Points |
19-24 Points |
13-18 Points |
7-12 Points |
|
|
Analysis |
Exceeds Expectation – Provides strong thought, insight, and analysis of ethical leadership, concepts and applications. |
Meets Expectation – Provides adequate thought, insight, and analysis of ethical leadership, concepts and applications. |
Below Expectation – Provides poor thought, insight, and analysis of ethical leadership, concepts and applications. |
Limited Evidence – Provides little or no thought, insight, and analysis of ethical leadership, concepts and applications. |
|
13-15 Points |
10-12 Points |
7-9 Points |
4-6 Points |
|
|
Sources |
Exceeds Expectation – Sources go above and beyond required criteria, and are well chosen to provide effective substance and perspectives on the issue under examination. |
Meets Expectation – Sources meet required criteria and are adequately chosen to provide substance and perspectives on the issue under examination. |
Below Expectation – Sources meet required criteria, but are poorly chosen to provide substance and perspectives on the issue under examination. |
Limited Evidence – Source selection and integration of knowledge from the course is clearly deficient. |
|
Mechanics and Writing |
||||
|
5 Points |
4 Points |
3 Points |
1-2 Points |
|
|
Demonstrates college-level proficiency in organization, grammar and style. |
Exceeds Expectation – Project is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure; contains no errors in grammar, spelling, APA style, or APA citations and references. |
Meets Expectation – Project is fairly well organized and written, and is in proper format as outlined in the assignment. Reasonably good sentence and paragraph structure; may include a few minor errors in grammar, spelling, APA style, or APA citations and references. |
Below Expectation – Project is poorly organized and written, and may not follow proper format as outlined in the assignment. Inconsistent to inadequate sentence and paragraph development, and/or includes numerous or major errors in grammar, spelling, APA style, or APA citations and references. |
Limited Evidence – Project is not organized or well written, and is not in proper format as outlined in the assignment. Poor quality work; unacceptable in terms of grammar, spelling, APA style, and APA citations and references. |
Total points possible = 100
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