Students will become familiar with business theories and approaches relating to various business environments (Domestic, Global, Technological, Poli
Instructions
Course Objectives:
- Students will become familiar with business theories and approaches relating to various business environments (Domestic, Global, Technological, Political-Legal, Socio-Cultural, and Economic).
- Students will evaluate the business environments and practices of selected companies.
- Students will evaluate the business environments of a company identified as a "worst" company to learn why it is not successful.
- Students will apply successful company strategies and business theory to recommend a successful strategy for the "worst" company.
We will now begin to take a closer look at each of the environments. Week 2 brings you to the Domestic Environment. You will continue with your selected "Worst" company approved from your Week 1 Assignment.
LO – 1 – Identifying one of the business environments used in this course, the student will be able to discuss that environment’s past, present, and future with the use one business theorist.
LO – 2 – Given a chosen company, the student will determine how government regulations affect the company and how to overcome barriers within the Domestic Environment using business theory
Prompt:
Research the domestic environment of your selected worst company and write an paper in APA format that covers the following: (NOTE: Do not write in first person.)
- Identify the company, describe the nature of its industry, and describe its domestic environment (home country). (For example: U.S. Air operates in the airline industry. Its home country and domestic environment is the United States.)
- Summarize the company's industry; how long it has been in business; and the attribute for which it is the least admired as a "worst" company.
Items 1 and 2 should be covered in no more than a paragraph or two at most. The remaining paper should address the following:
- Investigate and explain the domestic government regulations associated with your chosen company's industry. (For example, for U.S. Air, you would investigate government regulations for the airline industry.) You will need to engage in research for this as specifically relates to your chosen company.
- How do these domestic government regulations affect your chosen company in its domestic environment? What are the barriers for business that are raised by these regulations?
- Identify a business theorist and briefly describe this theorist's business theory. (Refer to Lessons Materials/required readings.)
- What should the business do to overcome these barriers? In addressing this question incorporate the business theorist you have identified. (NOTE: It is not sufficient to state nothing can be done or that the company is already doing what it can do. You must provide some critical and creative thought.)
Further Instructions: .
- Organize your paper using topic headings (APA format).
- This paper forms the basis that you will use to prepare your Final Simulation Project for Week 8.
- Paper should be 2 pages in length plus a Title page and References page in APA paper format.
- Research references – at least 3: minimum of 2 credible sources PLUS something from your assigned readings. References must be both cited in text and in full citation format on the References list (APA format).
4
Business
Business 310
Lorie Forbes
American Public University
April 10, 2022
Business 310
Identify and Describe the Company you have decided to use for the Assignment.
The chosen company is Monster Beverage Company. Hansen Hubert founded the company in 2002. It is an American beverage company that manufactures energy drinks such as Monster energy. It is one of the companies considered "worst companies" (McGrath 2018). Despite its popularity, the company suffered a negative reputation in 2018, when five women accused the company of abusive and discriminative culture. The manager, by then Phillip Deitrich, was accused of humiliating women. John Kenneally was also accused of bullying and sexual harassment, which led him to be forced out of the company.
Why is it considered the worst company?
Monster Beverage company is considered one of the worst companies for the following reasons: the beverage has so many brands, each containing an unknown quantity of flavors. In contrast, some flavors contain high grams of sugar per can and higher caffeine content harmful to human health (can lead to heart diseases such as rapid heart rate and increased blood pressure). The brand is commonly mixed with alcohol, especially the young adults, which lead to uncultured behaviors among the youth.
Explain your rationale for Selecting the Company to Evaluate, Applying the six Environments
The six business environments are economic forces, political and regulatory forces, sociocultural, environment and legal factors, and technology. The sociocultural environment deals with the culture and norms of the company's customers and maintains a solid relationship with its employees. The company has countless benefits to its employees. Despite the advantages, it also has weaknesses in its cultural environment. It has not successfully integrated smaller companies and has also failed to merge firms with different work cultures. The company also considers the legal factors to ensure employees are selected and trained. The company invests vast amounts of money for facilitating and developing employees, thus resulting in a highly skilled and motivated labor force. Monster Beverage Corporation has made a step-in technology in that its activities are automated, thus bringing about the consistency of quality products. Under the political environment, the company is better off because it can enter a new emerging market propelled by Government agreement. Therefore, Monster Beverage Corporation, with its "worst" issues, is an excellent choice to satisfy six environments for the study.
Conclusion
In conclusion, companies should align with all the requirements of engaging in healthy practices to avoid a negative reputation. Once a company's image has been distorted, the company is likely to undergo a considerable loss and reduce the number of customers. The company will also have to undergo new advertisement and marketing, which are expensive. Getting back to the old self will also be challenging.
References
McGrath, M., (2018, December 10). Bottom of the Barrel of America's Worst Corporate Citizens in 2018. Retrieved from https://www.forbes.com/sites/maggiemcgrath/2018/12/10/just-100-2019-the-bad-apples/?sh=68b4541e28e6
Monster beverage, (2018, August 1). Retrieved from https://en.m.wikipedia.org/wiki/monster_Beverage
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