Pricing Strategy Pricing objectives and overall pricing strategy Connection to differentiation and positioning strategy Price co

. Pricing Strategy (about 2 pages)

1. Pricing objectives [see Exhibit 6.4 (“Status Quo” not allowed)] and overall pricing strategy

2. Connection to differentiation and positioning strategy (described in Subsection B)

3. Price comparison to competition

4. Base pricing strategies being used (see p. 170)

5. Price adjustment techniques being used (see p. 171)

D. Supply Chain Strategy (about 2 pages)

1. Overall supply chain strategy

2. Connection to differentiation and positioning strategy (described in Subsection B)

3. Channels and intermediaries being used

4. Tactics to ensure channel support (e.g., slotting fees, guarantees, advertising money)

5. Tactics designed to increase time, place, and possession utility (for end-users)