Topic is professors convincing the school administrators that grades should no longer be used in school, all courses should be pass/fail Assignment

This assignment can be completed with a maximum of 4 people .

(Note: Assignment #4 will be a continuation of this assignment and you will complete Assignment #4 with the same group as Assignment #3).

Due Date: April 10th by 5PM EST

Submission to Assignment #3 Assignment Folder should include:

1. Your completed Assignment #3 Defining the Context Worksheet

2. Your final infographic pdf

3. Share the link to view the infographic file in Canva for the professor to view the infographic online

Identify a topic of interest and assume that you need to get “buy-in” from someone or a group of people to agree to your idea, topic, project. The idea must be one that requires research and data to win support from the others you have identified. You can choose any topic, it doesn’t have to be marketing related, but it can be related to marketing if you wish.

Here are some topic ideas but you can come up with any topic of interest. All topics, even those from the list below, need to be approved to ensure each group is working on a unique idea.

Some topic ideas:

1. A parent convincing their child that a post-secondary degree is necessary

2. An electric car manufacturer convincing consumers that they should only drive electric vehicles

3. A husband convincing his wife that they should move from Toronto to a city with a warm climate because it is better for their health

4. An organic food manufacturer convincing a grocery store to begin selling their product as it carries many health benefits for its customers

5. Students trying to convince the government that College tuition should be free

6. Professors convincing the school administrators that grades should no longer be used in school, all courses should be pass/fail

7. A child convincing their parent that they should be allowed more time on their electronic devices as there are many benefits that can be realized from the Internet

8. Employees convincing their employer that the company should move to a 4-day work week

You must get approval from the professor of your topic idea prior to starting work on it. Please see the Assignment #3 Padlet (in the Content Section under Assignment #3) where you will post your Group Members and Topic for review/approval. You must also register your group in eCentennial under Assignment #3 Groups.

Assignment Requirements:

Once your topic is approved, download, save and complete the Assignment #3 Defining the Context Worksheet. Then, create an infographic in Canva to convince your audience to support your idea. Use data and visuals to easily and clearly communicate your message and gain support.

Submit the following to the Assignment Folder:

1. Your completed Assignment #3 Defining the Context Worksheet

2. Your final infographic pdf

3. A link to the infographic file in Canva for the professor to view the infographic online

Assignment Instructions:

Step 1 (10 marks):

Complete the Assignment #3 Defining the Context Worksheet. Answer all questions in the worksheet prior to beginning work on the infographic. This will ensure your infographic effectively builds an argument in support of your topic and is most effective at convincing your stakeholder(s) to buy-in to your idea. Refer to our practice activities in the lesson from Week 10 when completing the worksheet.

Step 2 (15 marks):

Create an Infographic that includes at minimum 3 uses of data to gain support for and convince your audience to accept your idea. *Consider Week 11’s lesson on Choosing a Visual and Eliminating Clutter when selecting how best to represent your data to support your idea.

Your infographic must include:

· At least one data point represented as Simple Text

· At least one visual that is a graph, table, scatter plot, bar chart

· The rest of the data and the visuals you choose to use are up to you

Be sure to Consider Gestalt’s Principles of Visual Perception (also from Week 11) in designing the most visually appealing and effective infographic to support your idea.

Step 3:

Upon completion of your infographic, submit the following to the Assignment Folder

4. Your completed Assignment #3 Defining the Context Worksheet

5. Your final infographic pdf

6. Share the link to view the infographic file in Canva for the professor to view the infographic online

WHO?

Who are you:

1) What is the project topic that you have selected?

2) Who are you/your team?

WHO?

Who is your audience:

1) List the primary groups or individuals to whom you will be communicating and identify the decision maker(s)

2) What does your audience care about?

WHAT?

What do you want from your audience and what is at stake:

1) What action do you want your audience to take?

2) What are the benefits if your audience acts in the way you want them to?

3) What is at risk if they do not?

FORM YOUR BIG IDEA

Articulate your point of view and what is at stake in a complete single sentence:

HOW?

What type of data will help build evidence or support for your idea?

List the type of data that you will utilize to support your idea such as what research sources you will leverage, what statistics you think will be useful. You don’t have to list the data here, just what type of data and possible sources to help guide your research:

Adapted from the Big Idea Worksheet from Storytelling with Data

Nussbaumer, Knaflic, Cole. Storytelling with Data: A Data Visualization Guide for Business Professionals, John Wiley & Sons, Incorporated, 2015.