Need to backup this attached solution with proper evidences.. —————————————— ? Review the rub
Need to backup this attached solution with proper evidences..
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- Review the rubric to make sure you understand the criteria for earning your grade. You can learn more about the specific skills being assessed by reviewing the links in Problem-Based Learning Resources(new tab).
- Prior to working on your Problem Research and Solution Marketing Testing assignment, be sure to read and review all articles and readings listed on the Problem Overview(new tab) page as well as the following chapters in the course textbook: Marketing Strategy: A Decision-Focused Approach.
- Chapter 12, "Organizing and Planning for Effective Implementation"
- Chapter 13, "Measuring and Delivering Marketing Performance"
- Each team member must choose one of the four marketing strategies from their Step 3 Problem Strategy and Solution Formulation Analysis. Carefully plan so each team member has a different marketing strategy and that all four marketing strategies are assigned to a team member. If there are more than four team members on your team, two team members can work together on one marketing strategy.
- The team member will use a combination of primary research and secondary research on how to test their individual marketing strategy.
- Primary research: Conduct a focus group of your DBA classmates via Zoom for feedback about your proposed marketing strategy. You can also use Survey Monkey to create a survey to obtain feedback from your DBA classmates about your individual marketing strategy.
- Secondary research: Examine research sources, such as sources in the database through OCLS, on how to test potential marketing strategies. For example, what are some best practices in marketing to test possible marketing strategies?
- This assignment includes the following sections:
- Methods to Test Solutions
- Analysis of Testing
- Recommendation for Final Solution
- Methods to Test Solutions (two pages)
- Each team member will provide an overview of their methods to test their individual marketing strategy. Include both your primary and secondary research. Use the name of the marketing strategy as a subsection header for a total of four subsections.
- Include the questions used in focus groups and/or survey questions in the appendices of this assignment.
- Analysis of Testing (four pages)
- Each team member will provide a one-page analysis of their feedback from their focus group and/or survey and from their secondary research. Use the name of the marketing strategy as a subsection header for a total of four subsections.
- Recommendation for Final Solution (two pages)
- Based on your analysis, which of the four marketing strategies do you recommend?
- What is your rationale for making this recommendation?
- What is the anticipated impact on your selected organization with this marketing strategy?
- What marketing metrics can the organization use to measure the outcome of your recommended solution?
- Requirements:
- The body of the document is not to exceed eight pages.
- Clearly indicate team members' contributions.
- Research requirement:
- Primary research requirement: one focus group or survey for each marketing strategy
- Secondary research requirement: a minimum of 10 credible and applicable sources. The course textbook can be used as a source in this paper, and the balance of your sources need to be sources that are not provided in this course. For example, organizational websites, OCLS, Google scholar, trade organizations, etc.
- Edit your paper. Verify that the content per the instructions is included and that all direct quotes and paraphrases have been properly cited and referenced. Review the entire paper for APA formatting and English grammar standards.
- Retain a copy of the completed Problem Research and Solution Marketing Testing document for your records, and one person from the team must submit the deliverable to the assignment submission page no later than the end of Workshop Five.
INCORPOREAL AND STRATEGIC MANAGEMENTS IN ORGANIZATIONS
In an organization, incorporeal means services that are not in material form, they have no body or substance. Some of the examples of incorporeal that are captured in organizations include coats of arms, hereditary titles of honor or dignity, heritable office titles, pensions, annuities, franchises and rent charges. Incorporeal property is also referred to as intellectual or conventional property in an organization these may be inclusive of all the valuable interests that are protected by law. To capture the incorporeal property in an organization, there is need for an organization to first create the physical or tangible property such as computers, having employees, and other properties that require to be protected Al (Darmaki,2021). The organization then creates laws, that are not tangibles, the rules and copyright that are used to protect the tangible properties available in the organization. To have intangible property, an organization therefore have tangible property, as most of the intangible properties are laws governing the use of tangible properties in an organization.
Strategic benefits on the other hand refers to those marketplace benefits that imposes a decisive impact on the likelihood of an organization’s future success. These ate the resources that are mainly the future of an organization’s current and future competitive success to other producers of a similar product. Strategic benefits are captured in an organization by providing the vision of the future for the organization. That is, when an organization wanted to set the future visions, it will consider the strategic benefits. An organization also capture strategic benefits when confirming the purpose and value in the organization, when setting objectives, clarifying threats and opportunities in the organization, when determining methods to leverage strength and when mitigating weaknesses. (Darmaki,2021).
References
Al Darmaki, S. S. A., & Noor, K. M. (2021). Organizational Excellence And Its Role In Achieving The Competitive Advantage Of Abu Dhabi University: Applied Study To The Faculties Of Abu Dhabi University. Perdana: International Journal of Academic Research, 12(1), 24-45.
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