Multichannel Approach
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1. What advantages does an online-only strategy offer a company and why do many start-up companies use this strategy?
2. What advantages do retail stores offer a company? Disadvantages?
3. Why are many companies shifting to a multichannel strategy that involves both physical stores and an online presence?
4. Why are cybercriminals increasingly targeting small businesses with their attacks?
5. Use the information in this chapter and resources of the Internet to develop a list of at least five suggestions that you as a small business owner can act on to strengthen the computer security in your proposed business to reduce the threat of a cyberattack.
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