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March 27, 2022

Market Analysis:

Critical analysis of the companys entry mode and expansion strategy of two markets (two countries). Be as specific as possible and use separate heading and paragraph for analyzing each market and question.

Market -1:

-The reason behind why you chose this particular market. (Explain)

-When did the company enter the market and with what product

-Entry mode

-Entry mode; was it a good choice, if yes why- Explain; if not why not- (Explain)

-Was the business a success in the new market, if yes why, if not why not? (Explain)

-Which expansion strategy best resembles the companys expansion in this market (international, transnational, global standardization, or localization) and why do you think so? (Explain)

-How did the Covid-19 pandemic affect their global operations, give some evidence in support of your answer? (Explain)

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