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Does Marketing create a need for products or do consumers have an innate need? Give specific examples.

Find an article from a scholarly publication to support your view. Be sure to indicate title of publication, author, title of article and year of publication. Place your source at the bottom of your comments.

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Below are two examples of readings from the unit on Ancient China and one reading from another unit of the course.

SCROLL DOWN ON THIS PAGE TO SEE THEM—YOU DO NOT NEED TO USE ANY OTHER MATERIALS TO ANSWER THESE QUESTIONS.

In a short essay of around 200 words, cover the following items: identify how the keywords and ideas of this unit are reflected in each of the first two readings; give at least 4 exact quotes of words and phrases from the readings to support your answer; identify the reading from the other unit, explain the key term from that unit which it illustrates, and cite 2 quotes to support your answer; compare and contrast the ideas about life represented in the first two passages and the third passage; comment in your own words on the themes presented in all three passages.

READING ONE

The Master "Is it not pleasant to learn with a constant perseverance and application?

The philosopher Yu said, "They are few who, being filial and fraternal, are fond of offending against their superiors. There have been none, who, not liking to offend against their superiors, have been fond of stirring up confusion.

"The superior man bends his attention to what is radical. That being established, all practical courses naturally grow up. Filial piety and fraternal submission,-are they not the root of all benevolent actions?"

The Master said, "Fine words and an insinuating appearance are seldom associated with true virtue."

The philosopher Tsang said, "I daily examine myself on three points:-whether, in transacting business for others, I may have been not faithful;-whether, in intercourse with friends, I may have been not sincere;-whether I may have not mastered and practiced the instructions of my teacher."

The Master said, "A youth, when at home, should be filial, and, abroad, respectful to his elders. He should be earnest and truthful. He should overflow in love to all, and cultivate the friendship of the good. When he has time and opportunity, after the performance of these things, he should employ them in polite studies."

."Hold faithfulness and sincerity as first principles. "Have no friends not equal to yourself. "When you have faults, do not fear to abandon them." The philosopher Tsang said, "Let there be a careful attention to perform the funeral rites to parents, and let them be followed when long gone with the ceremonies of sacrifice;-then the virtue of the people will resume its proper excellence."

The Master said, "While a man's father is alive, look at the bent of his will; when his father is dead, look at his conduct. If for three years he does not alter from the way of his father, he may be called filial."

The philosopher Yu said, "In practicing the rules of propriety, a natural ease is to be prized. In the ways prescribed by the ancient kings, this is the excellent quality, and in things small and great we follow them.

Tsze-kung replied, "It is said in the Book of Poetry, 'As you cut and then file, as you carve and then polish.'-The meaning is the same, I apprehend, as that which you have just expressed."

READING TWO

The Tao that can be trodden is not the enduring and

unchanging Tao. The name that can be named is not the enduring and

unchanging name.

(Conceived of as) having no name, it is the Originator of heaven

and earth; (conceived of as) having a name, it is the Mother of all

things.

Always without desire, we must be found,

If its deep mystery we would sound;

But if desire always within us be,

Its outer fringe is all that we shall see.

Under these two aspects, it is really the same; but as development

takes place, it receives different names. Together we call them

the Mystery. Where the Mystery is the deepest is the gate of all that

is subtle and wonderful.

All in the world know the beauty of the beautiful, and in doing

this they have (the idea of) what ugliness is; they all know the skill

of the skillful, and in doing this they have (the idea of) what the

want of skill is.

So it is that existence and non-existence give birth the one to

(the idea of) the other; that difficulty and ease produce the one (the

the idea of) the other; that length and shortness fashion out the one the

the figure of the other; that (the ideas of) height and lowness arise from

the contrast of the one with the other; that the musical notes and

tones become harmonious through the relation of one with another; and

that being before and behind give the idea of one following another.

Therefore the sage manages affairs without doing anything, and

conveys his instructions without the use of speech.

All things spring up, and there is not one that declines to show

itself; they grow, and there is no claim made for their ownership;

they go through their processes, and there is no expectation (of a

reward for the results). The work is accomplished, and there is no

resting in it (as an achievement).

The work is done, but how no one can see;

'Tis this that makes the power not cease to be.

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Choose one saying from the Analects of Confucius and one saying from the Dao and discuss how these have been true, or not true, in terms of your own life experience. Be specific and use examples to explain your answers.

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