Article review
This assignment is intended to help you learn to do the following:
Gain an appreciation of the marketing function.
Understand the benefits of developing relationships.
Action Items:
1. Read or review the instructional resources listed in Module 1 Reading and Preparation.
https://sway.office.com/VZOhgQaw1nEIBZA5?ref=Link&loc=play
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3562881/
2. In this assignment you will conduct a review of a scholarly or research article that discusses marketing in healthcare. Before beginning your paper, you will want to review the assignment rubric (attached). Your review should be at least 2 pages in length and include:
a. An article topic that is about social marketing.
b. The methodology behind the study.
c. The study findings.
d. Their implications to you as you begin your career. (I’m a 4th year medical student. When I finish my master in business healthcare and my medical school, I would like to open a center for special needs children)
3. Your paper must follow APA format and style (no cover page or header is needed, but you must have a reference list).
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