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E-Commerce 645 – 05, 08, & 09

Final Exam – WINTER 2022

March 16, 2022

INSTRUCTIONS: (PLEASE READ)

• You have until Friday, March 25th 11:50 pm to turn in your Exam Assignment Report for your

Assigned Client

• Open Book

• No extra time will be granted, and failure submit by the deadline will receive a ZERO – no

acceptation will be granted

This is an inclusive exam and will include all chapters and materials covered both in-class and outside

class from entire Winter 2022 semester. This is also an individual assignment and it will be monitored for

its originality content. If there is any duplication on any independent ideas within another students’

paper both students will receive a ZERO and will be brought in front of academic discipline committee for

further actions which could lead up to dismissal from the institution.

The exam is worth 23% of your final mark for this course.

Exam will test your application and understanding of the following Course Learning Outcomes:

1. Assess and explain the opportunities, strategic contributions and ethical considerations of

electronic business to an organization's goals.

2. Evaluate the reasoning underlying the options for the business models and concepts used in e-

commerce.

3. Identify and apply critical success factors in user experience.

4. Appraise the efficacy of security and payment systems and various e-business platforms

reflecting the realities of competition in the modern global economy.

5. Create appropriate marketing strategies for an electronic business environment.

6. Classify, assess and explain the main supply chain management steps required for successful

electronic commerce

Exam Assignment:

Congratulations! You have been just hired by Keighron Digital Consulting Agency and you are

about to receive your first project in your myucwest.ca in-box. Your examination is to prepare

a report/presentation that will be presented to assigned client on how they should build and

optimize and online presence for their business. – YOU ARE NOT CONTACT ANYONE AT THIS

BUSINESS – You will not meet this client and they only way they are going to see your work is

through this report/presentation, so make sure it is clear to read and easy to follow along with

a mix of words, images, graphs, etc.

Here are the areas that you will be accessed on:

• Review and provide a brief report on the current status of your assigned business presence

online (website, social channels, and applications etc.) MARKS 5

• Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP evaluation of the

assigned business to figure out how this business can build an online strategy. Build an online

strategy for this business based on what you know from your review and your analysis. MARKS

20

• Recommend key platforms based on the businesses needs (e-commerce, content, e-mail, CRM,

platforms) and build a plan for how this organization can create a successful E-Commerce

Presence (add timeframe and steps to implementation plan). MARKS 10

• Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Make

sure to use the Digital Report Card, SEO, Content Strategy and PPC Plan from your mini

assignments. MARKS 20

• Develop a Gantt Implementation Plan of all suggested activities and timeframes for what

assigned business must carry out based on all your recommendations. MARKS 5

• Writing style and presentation MARKS 10

TOTAL: /70 Marks

Final Exam – BUSI 645 Student name: Rating scale 5. Excellent, significantly exceeds expectations 4. Good, meets expectations 3. Acceptable, meets the majority of expectations 2. Poor, meets a minority of expectations 1. Not Acceptable, does not meet expectations

Question #1 – Review and provide a brief report on the current status of your assigned business presence online (website, social channels, and applications etc.)

Criteria / Section Description Your Mark (1-5) Total

Review, Analysis, and Insights

Did the student conduct a thorough and complete review of the client’s current online presences across all their paid, owned, and earned channels (website, social, apps, blogs, etc.)? Were their insights presented clear form with examples and imagery to help the client understand their current presences?

0.00

Question #2 – Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP evaluation of the assigned business to figure out how this business can build an online strategy. Build an online strategy for

this business based on what you know from your review and your analysis.

Criteria / Section Description Your Mark (1-5) Total

SWOT (Internal Analysis)

Was the internal analysis complete? Does the internal strengthens make sense? Does the internal weakness make sense? Has the student identified the challenges and opportunities of their assigned organization? Have they identified all the relative factors pertaining to this particular client?

TOWS (External Analysis)

Was the external analysis complete? Have they shown how they can we make the most of their client’s strengths? Have they presented clear ideas on how circumvent their client’s weaknesses? Have they shown clear pathways to capitalize on the client’s external opportunities? Have they shown how the client must best manage their threats?

GAP Analysis

Have they identified clear GAPS in their assigned client's performance based on the comparison of SWOT and TOWS? Do these performance GAP make sense for the particular client?

Online Strategy Does the strategy have a solid core purpose to support an online strategy for the assigned client and their market?

0.00

Question #3 – Recommend key platforms based on the businesses needs (e-commerce, content, e-mail, CRM, platforms) and build a plan for how this organization can create a successful E-Commerce Presence

(add timeframe and steps to implementation plan).

Criteria / Section Description Your Mark (1-5) Total

Recommended Platforms

Was there a detailed keyword research? Were the keywords for the ad group properly selected?

Plan for a successful E- Commerce presence

Did the two suggested Google ads follow the main principles of PPC advertising?

0.00

Question #4 – Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Make sure to use the Digital Report Card, SEO, Content Strategy and PPC Plan from your mini assignments.

Criteria / Section Description Your Mark (1-5) Total

Digital Report Card Is the digital report card complete?

SEO Plan Have they leveraged the step by step plan to optimize the client's SEO?

Content Strategy Have they identified the what, why, how, where, when, and who within their content strategy? Have they provide some examples to show the client?

PPC Plan Have they built a solid PPC plan that works for this client answering the what they plan to promote? Where they plan to promote? And how they plan to promote this business?

Digital Marketing Plan Have they built a solid digital marketing plan and strategy on how to best optimize this client's digital footprint leveraging their Owned, Paid, and Earned channels?

0.00

Question #5 – Develop a Gantt Implementation Plan of all suggested activities and timeframes for what assigned business must carry out based on all your recommendations.

Criteria / Section Description Your Mark (1-5) Total

Gantt Implementation Plan

Is the implementation plan complete based on all that was covered throughout this course

Writing Style

Were the thoughts expressed in a clear way? Were there images / graphs to make major points more easily understood? Was there an appropriate level of language use that brings the author's thoughts and ideas to the reader?

Presentation

Was report/presentation presented in clear frame for the client to understand and follow? Was it free of spelling mistakes, poor sentence structure, incorrect grammar? Was the page formatting, font size, use of headings, and general document layout professional-looking, and easy to read?

0.00

Total on the exam (out of 70) 0.00

Total in % 0.00%