First, read Chapter 9 in your text. Then, in your initial post to the discussion, address the following: What steps are invol

First, read Chapter 9 in your text. Then, in your initial post to the discussion, address the following:

• What steps are involved in the consumer decision process?
• How will you take consumer decisions into account when creating a market strategy for the product you are proposing for your final project?

Cite from the chapter and from your own research to support your responses.