Check the doc uploaded. Only the final is needed. Please do the 8 slides and also a separate doc with the things i should say fr
Check the doc uploaded. Only the final is needed. Please do the 8 slides and also a separate doc with the things i should say from each page, so I can read while I record my voice. Thank you!
MUS305 Dr. Males
SSU Summer 2021
Signature Assignment
Proceeding through this course was the development of iconic moments in American music. These moments are focal points of a global industry in the world today. Therefore, each written assignment completed this quarter were building blocks that lead to your completed Signature Assignment presentation due Friday, September 17, 2021.
Part 1 – Written Assignment DUE: 8/1
There are technological advances seen in the music industry throughout Chapter 2 and 3, choose (1) advancement in technology that you believe transformed the music industry and respond to the following:
• What was the technology? • How did this technology change the music industry? • How do you think this change impacted the business of music and the American market?
This paper should be (3) pages in length along with a title and reference page. You can use your textbook as a source along with (2) supporting outside sources. This paper should be done in APA format to include a cover page, and reference page. All written assignments will be submitted utilizing the Turn It In program and graded based on the rubric within Moodle.
Part 2 – Written Assignment DUE: 8/22
In the past six weeks you have been introduced to multiple genres of American music. For this assignment you will explore the following:
1. Why do you think music genres continue to change in American music? 2. What is the impact to the business markets with constant changes to American music? 3. How could businesses plan and continue to grow with such constant changes to the
market?
This paper should be (3) pages in length along with a title and reference page. You can use your textbook as a source along with (2) supporting outside sources. This paper should be done in APA format to include a cover page, and reference page. All written assignments will be submitted utilizing the Turn It In program and graded based on the rubric within Moodle.
Part 3 – Written Assignment DUE 9/12
As you progressed through the exploration of American music the industry and genres transformed over time. As a future business leader where do you see the music industry expanding to in the 21st century? Address the following topics in your paper:
• What platforms do you believe will be utilized to reach the largest audience? • Can American Music continue to compete on the World market? • How does the music industry continue to be profitable in a time of technology,
immediate access, and free streaming/downloads?
This paper should be (3) pages in length along with a title and reference page. You can use your textbook as a source along with (2) supporting outside sources. This paper should be done in APA format to include a cover page, and reference page. All written assignments will be submitted utilizing the Turn It In program and graded based on the rubric within Moodle.
Final Part – Presentation DUE 9/17
After identifying what you believed was the most technological advancement in the American
music industry to the developing changes in musical genres and the mainstream music. Then
you explored where you believe the music industry will expand during the 21st century.
As a future business leader, you will create a presentation in either PowerPoint or Google slides
as follows:
Slide 1 – Title slide
Slide 2 – Technology transformation from Week 3 paper and what technology platform you
think the American music industry utilized the most.
Slide 3 – Changing music genres identified from Week 6 paper and what genres do you see
American music moving towards.
Slides 4 and 5 – Explore the American music industries impact to business and how you believe it
impacts the markets over time. Also, how do you think a business can plan for these changes
and remain profitable.
Slides 6 and 7 – Explore how as a business leader you could continue expanding the business of
American music into the 21st century and beyond.
Slide 8 – Reference slide citing your resources
The final presentation should include a voiceover explaining your presentation and any concepts you believe need further explanation. The voiceover should be between 5 to 10 minutes.
This presentation should be done in APA format and utilize at least (2) outside sources to support your presentation.
The presentation will be graded as follows:
,
Giulia Seabra
Southern States University
MUS 305
Week 6
02/19/22
Music Evolution in America
Music like time and people is not static, it changes. Now in America, alone music genres have changed so much that it is difficult to distinguish the current genre of music from their predecessors. The first reason why genres of Music have changed is the Hybridization or the intermingling of people from other cultures. Take for example a genre of music like Jazz. The Jazz of today has evolved so much that if the Jazz as it was played in the early 20th century was to be played it would be unrecognizable. This is because Jazz evolved from classical music mixed with the blues that African-Americans sang.
It is said that when Africans first landed on American soil as slaves they sang their music which had a more pronounced rhythm than the European music that they found. ( Shapiro,1955). The fusion of the two gave birth to Jazz. Jazz since then has evolved. With the migration of other cultures such as Latin Americans, Asians, and many other cultures. These cultures created a fusion of their genre of Music with existing genres in America and these gave birth to new genres. Hybridization is not only made possible by migration but it has been easier by Technology. The internet which has made the world a global village as is often said has made it easier for cultures to interact without necessary meeting.
Secondly, Musical genres have evolved because people evolve. The nature of man is to change from time to time. The reason why new Music is New is that it is different from the music that the people are used to. With the coming of a new generation, comes a new genre of music. For example, Pop Music that evolved in the 1950s sought to combine all the music genres that were available at that time together with the beats that were popular to create popular music, the music that appealed to the masses. This was a generation trying to compose and sing simple music about human experiences that were relatable to the masses. It is no secret that at one point in history, music along with other fine arts belonged to the elites and higher classes in society. The lower classes had their folk music. The attempt to bridge the gap gave birth to popular music.
Music is a vehicle of culture. The musicians that are associated with a particular genre often dress, eat, behave in a particular way. Sometimes these musicians live in particular places and drive certain cars. In all these Musicians are influencers. They mostly determine how the younger generations behave. Music, therefore, is not only a product of a certain culture but it the driver of change. Businesses often benefit when Musicians advertise the goods and products indirectly. People and most especially people of a younger generation are keen to adopt the lifestyles of musicians. When a popular musician is spotted with a particular brand of a bag or shoe, more often than not the price of the item goes up. The businesses then benefit.
The downside to all these is that music genres often change and as they change, the businesses do not change as fast. The businesses then lose with the rapid change. For businesses to grow, it needs consistent sales over a certain period. The music industry in itself is a business. Back in the day when a song was launched, there had to be promoters, publishers, and many other people benefiting from the music. With the change in the genre of music and how it is presented. The music industry is slowly declining. With the advent of the internet, Music lovers can download music from the comfort of their homes with little or no revenue to the musicians. The opera houses and concert halls owners are slowly losing out because people no longer pay money to go to a concert. This is because, with the ever-changing genres, people have come to devalue music. Even when there is a concert it does not attract a huge crowd of people.
With the ever-changing genres of Music in America today, what businesses need to do is to diversify. Meaning, it should aim to reach members of the society that appreciate different genres of music and attend to their needs. Truth be told, even if the genres of music in America are rapidly changing, some older generations still prefer certain types of Music. For example, there are still Jazz lovers to date, and Jazz festivals are still organized. Businesses, therefore, need to leverage that. As for the music industry, they need to venture out into digital marketing. With the prospect of delivering music physically dwindling, the internet provides a platform where musicians can market their music and possibly earn from it. Secondly, Musicians should aim at advertising for brands actively and not passively. (Gamal, 2012)
References
Shapiro Nat (1955). Hear Me Talkin' to Ya: The Story of Jazz as Told by the Men who Made it, ISBN 978-0-486-21726-0
GAMAL, A. (2012). The Evolution of the Music Industry in the PostInternet Era. Retrieved 17 February 2022, from https://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1501&context=jhm
,
HISTORY OF MUSIC
HISTORY OF MUSIC
Giulia Seabra
MUS305
Southern States University
01/29/22
Introduction
Different scholars have described the 20th century as the age of diversity in the musical field. With the advancement in technology, the world has embraced modern technology in most activities. Technology has significantly impacted business functionality in different industries (Arcos, 2018). Most businesses have shifted their activities to the digital scope due to increased use of the internet and modern technology over the years. The music industry is one of the sectors that has benefited from rapid technological advancements (Arcos, 2018). This paper will focus on digital streaming software advancement and its impact on the music industry.
Digital Streaming Software
Streaming media is explained as multimedia consumed and delivered directly from the source in a continuous manner. Such media has no intermediate storage in any elements of the network. Live streaming is defined as the delivery of accurate time content during media production. The music industry has embraced digital streaming software for ease of broadcasting. This technology was one of the most considerable technological advances in the music industry. Digital streaming has become the most commonly used means of music delivery to listeners.
Digital streaming software works by breaking down audio data packets and then interpreting them to play on the user's device. Streaming is different from regular broadcast or recording as it allows users to listen to music continuously, thus making the experience enjoyable (Arcos, 2018). In the past, digital streaming was not a common practice. Songwriters and artists recorded their songs in studios and sold the recorded music to listeners. People could only access the music they wanted by purchasing CDs, cassettes, or DVDs. With the evolution of technology, people could download music from some digital platforms and store it on flash disks and memory cards. However, the current technological advances allow people to stream music live from different digital platforms. Some of the most common apps for streaming worldwide include Spotify, YouTube, boom play, and Netflix (Arcos, 2018).
Change in the Music Industry
The use of digital streaming software positively impacts the music industry. Streaming has provided the industry with a service it never had before. Streaming has helped sell out music in different ways.
1. Users do not have to wait for ages for the file to download through digital streaming. Digital streaming has helped reduce the time to download an entire music file (Simon, 2019). It has made it easier for users to get exactly the music they want without taking much time.
2. Digital streaming lures more listeners as it does not require large device space. Listeners only need to download streaming platforms to get the streaming services (Simon, 2019). Most streaming data is temporary thus does not use up much space. During streaming, the information is not stored in the device. It is only available during the session and is wiped out once the user logs out of the platform.
3. Digital streaming allows users to choose the music to watch and listen to. Streaming lets the user interact with the file (Simon, 2019). This is because the app used gives a wide array of options to choose from. Through such diversity in streaming platforms, users interact with different music genres, hence exploring new music.
From the discussion above, streaming has helped the music industry improve its diversity in content creation. Music producers and artists can view the feedback from users and analyze the type of music that best fits their target audience. Digital streaming has made it easy for artists to range their abilities and skills in the industry (Lozic, 2019). This has helped find loopholes hence working on better music. Digital streaming platforms rate music from different artists based on feedback, most viewed, and bestselling music. This gives the artists a glimpse of what areas to focus on to make their careers profitable. Digital streaming has also made it easier to access music from any location at any time of the day (Lozic, 2019). In the past, music could only be accessed by purchasing recorded files. If the recorded files were not in music shops in one location, it was hard for people to get music. Currently, people can stream music despite their location or time differences. This has aided artists in increasing their music sales to such digital streaming platforms.
Digital streaming has altered how people consume music globally. This has positively impacted the American market. Since digital streaming has made it easy to listen to music without limitations, most people have resorted to digital streaming. One-third of American citizens listen to music through digital streaming platforms (Lozic, 2019). Digital streaming platforms can be accessed at a monthly fee. These platforms ensure that the rates are affordable to lure more users. This, in turn, increases revenue thus economic growth. The high returns from digital streaming also result in development of the music industry.
References
Arcos, L. C. (2018). The blockchain technology on the music industry. Brazilian Journal of Operations & Production Management, 15(3), 439-443.
Lozic, J. (2019). Digitalization creates a new paradigm of the global music industry: The traditional music industry is under pressure of the streaming platforms. Economic and Social Development: Book of Proceedings, 179-190.
,
HISTORY OF MUSIC
HISTORY OF MUSIC
Giulia Seabra
MUS305
Southern States University
01/29/22
Introduction
Different scholars have described the 20th century as the age of diversity in the musical field. With the advancement in technology, the world has embraced modern technology in most activities. Technology has significantly impacted business functionality in different industries (Arcos, 2018). Most businesses have shifted their activities to the digital scope due to increased use of the internet and modern technology over the years. The music industry is one of the sectors that has benefited from rapid technological advancements (Arcos, 2018). This paper will focus on digital streaming software advancement and its impact on the music industry.
Digital Streaming Software
Streaming media is explained as multimedia consumed and delivered directly from the source in a continuous manner. Such media has no intermediate storage in any elements of the network. Live streaming is defined as the delivery of accurate time content during media production. The music industry has embraced digital streaming software for ease of broadcasting. This technology was one of the most considerable technological advances in the music industry. Digital streaming has become the most commonly used means of music delivery to listeners.
Digital streaming software works by breaking down audio data packets and then interpreting them to play on the user's device. Streaming is different from regular broadcast or recording as it allows users to listen to music continuously, thus making the experience enjoyable (Arcos, 2018). In the past, digital streaming was not a common practice. Songwriters and artists recorded their songs in studios and sold the recorded music to listeners. People could only access the music they wanted by purchasing CDs, cassettes, or DVDs. With the evolution of technology, people could download music from some digital platforms and store it on flash disks and memory cards. However, the current technological advances allow people to stream music live from different digital platforms. Some of the most common apps for streaming worldwide include Spotify, YouTube, boom play, and Netflix (Arcos, 2018).
Change in the Music Industry
The use of digital streaming software positively impacts the music industry. Streaming has provided the industry with a service it never had before. Streaming has helped sell out music in different ways.
1. Users do not have to wait for ages for the file to download through digital streaming. Digital streaming has helped reduce the time to download an entire music file (Simon, 2019). It has made it easier for users to get exactly the music they want without taking much time.
2. Digital streaming lures more listeners as it does not require large device space. Listeners only need to download streaming platforms to get the streaming services (Simon, 2019). Most streaming data is temporary thus does not use up much space. During streaming, the information is not stored in the device. It is only available during the session and is wiped out once the user logs out of the platform.
3. Digital streaming allows users to choose the music to watch and listen to. Streaming lets the user interact with the file (Simon, 2019). This is because the app used gives a wide array of options to choose from. Through such diversity in streaming platforms, users interact with different music genres, hence exploring new music.
From the discussion above, streaming has helped the music industry improve its diversity in content creation. Music producers and artists can view the feedback from users and analyze the type of music that best fits their target audience. Digital streaming has made it easy for artists to range their abilities and skills in the industry (Lozic, 2019). This has helped find loopholes hence working on better music. Digital streaming platforms rate music from different artists based on feedback, most viewed, and bestselling music. This gives the artists a glimpse of what areas to focus on to make their careers profitable. Digital streaming has also made it easier to access music from any location at any time of the day (Lozic, 2019). In the past, music could only be accessed by purchasing recorded files. If the recorded files were not in music shops in one location, it was hard for people to get music. Currently, people can stream music despite their location or time differences. This has aided artists in increasing their music sales to such digital streaming platforms.
Digital streaming has altered how people consume music globally. This has positively impacted the American market. Since digital streaming has made it easy to listen to music without limitations, most people have resorted to digital streaming. One-third of American citizens listen to music through digital streaming platforms (Lozic, 2019). Digital streaming platforms can be accessed at a monthly fee. These platforms ensure that the rates are affordable to lure more users. This, in turn, increases revenue thus economic growth. The high returns from digital streaming also result in development of the music industry.
References
Arcos, L. C. (2018). The blockchain technology on the music industry. Brazilian Journal of Operations & Production Management, 15(3), 439-443.
Lozic, J. (2019). Digitalization creates a new paradigm of the global music industry: The traditional music industry is under pressure of the streaming platforms. Economic and Social Development: Book of Proceedings, 179-190.
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