Choose a company that you want to analyze, this c
Choose a company that you want to analyze, this could be a company for which you have some knowledge or a company for which you have some interest and desire to find out more about through this analysis. The company should not be your current employer and it is easier to find something to recommend for this company if it is not a huge company. It may be a company where you are a frequent customer.
please read attachment for requirments
Handout and Rubric
Case Study Assignment
BUSU 630
Assignment #1 Case Study
Due Week: 2
Case Analysis Format (5 pages normally)
Choose a company that you want to analyze, this could be a company for which you have some knowledge or a company for which you have some interest and desire to find out more about through this analysis. The company should not be your current employer and it is easier to find something to recommend for this company if it is not a huge company. It may be a company where you are a frequent customer. In other words you are to choose a company that you are interested in, and then write a masters level case study about a strategic problem that you have identified based upon your research and analysis for that company. You are not writing a book report on this company. Please do not use Amazon, Walmart or any of the Fortune 100 companies.
Title of the Case Problem Statement: (The problem statement is a one sentence declarative sentence that describes the strategic issue to be examined.) The title must incorporate all of the sections below. So this would read, XYZ company (cite the website) has been in business for over XX years, they offer (product and or service). The focus of this paper will be to identify an issue (and cite that problem – this is not just your opinion) that the company is currently experiencing (that is probably costing them money).
Scenario: (The scenario is a 3-5 sentence summary of the case which includes the names of principles and companies, such facts and details as would be necessary to the understanding of the problem). This provides a clear (and cited) context for the problem, (who, what, where, when and financial considerations). For example, is your chosen case study trying to analyze a financial, cultural, supplier, competition, customer or other problem? Once you have identified which of the above is the key issue that you are going to analyze then you would use the proper operations or supply chain analysis found in the textbook to analyze the problem using a case study method.
Analyses: You can choose from two different forms of analysis or assessments for your case study which flow logically from the problem and present these in detail. For example, if the problem deals with profitability then the choice could be pro forma budget an Internal Rate of Return (IRR) or Weighted Average Cost of Capital (WACC). If the problem is growth, competitive industry analysis, Strengths, Weaknesses, Opportunities, and Threats (SWOT), Key Factors of Success (KFS), etc. could be chosen. This takes two to three pages usually with three to five APA references, one of which is always the textbook. Your research comes from business or library sources (never Wiki anything or Google). Remember you have to use APA headings for all of your MBA work, you can find resources under the “Start Here” Button on Blackboard. This is the link:
Conclusions: (Express what you have concluded from the analyses and present outcomes of the analysis either in narrative or bullet point format). This is usually a half or full page and is always cited using business sources.
Recommendations: (Present the action items that should be undertaken or implemented based on your conclusions that would solve all or part of the problem that you identified. This may be done in either narrative or bullet-point format. However, if you use bullets you have to have an explanation for each bullet. This is usually a half or full page.
Remember the job of an MBA is to offer recommendations, options or opportunities based upon the data (and cite). The MBA would never use the words “must, should, have to, etc.” in their work. The MBA only presents opportunities and options. Each recommendation, opportunity or option needs to have a business citation (otherwise it is just opinion and companies don’t have to pay MBA salaries for people who give opinions).
Graduate students always have the option of joining Brandman’s Online Office Hours (free).
https://my.brandman.edu/student/OWC/Pages/Online-Office-Hours.aspx
Below is the rubric that will be used to grade your Case Study Assignment.
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Evaluation Criteria Case Study Analysis Paper |
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Exemplary 111-120 |
Proficient 95 |
Developing 94 |
Emerging 87 |
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Key Insights |
30 Provides accurate and clear descriptions of the case study. Accurately and comprehensively discusses the impact and value of the strategic issue that is to be analyzed. Provides a clear picture of the context for the strategic issue. |
28 Provides a fairly accurate and clear description of the case study. Fairly comprehensively and accurately discusses the impact and value of the strategic issue that is to be analyzed. Provides some context. |
23 Provides somewhat accurate and clear description of their case study. Somewhat accurately discusses the impact and value of strategic issue. Provides some context. |
25 Provides limited or unclear definitions and/or descriptions of their case study. Limited if any discussion on the impact and value of strategic issue chosen. Provides no context for the strategic issue. |
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Application |
30 Clearly identifies and discusses specific actions in regards ‘best practices’ that can be used to address and improve the case study at hand. Clearly describes how each action will enhance a clear application and understanding of the tools available in supply chain and operations. |
28 Fairly clearly identifies and discusses actions in regards ‘best practices’ that can be used to address and improve the case study. Fairly clearly describes how each action will promote a clear application and understanding of the tools available in supply chain and operations. |
23 Somewhat clearly identifies and discusses actions in regards ‘best practices’ that can be used to address and improve the case study. Somewhat describes how each action will enhance promote a somewhat clear application and understanding of the tools available in supply chain and operations. |
15 Limited if any identification and discussion of actions in terms of ‘best practices’. Limited if any description of how each action will apply the tools available in supply chain and operations. |
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Critical Analysis |
30 Consistently employs critical analysis in discussing the key insights gained about the case study. Accurately links theory and course concepts with analysis and application. Cites the textbook and at least four other business sources. Presents options and opportunities. |
26 Fairly consistently employs critical self-analysis in discussing the key insights gained about the case study. Fairly accurately links theory and course concepts with analysis and application. Cites the textbook and at least three other business sources. Presents options and opportunities. |
22 Somewhat employs critical self-analysis in discussing the key insights gained about the case study. Somewhat accurately links theory and course concepts with analysis and application. Cites the textbook and at least two other business sources. Presents options and opportunities. |
25 Limited if any critical analysis in discussing the insights gained and their understanding of the case study. Limited if any connection made between theory, course concepts and application. Cites the text book and at least two other business sources. Uses language like “the company must or should.” |
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Writing Mechanics |
30 The paper is logical, well written, and the required length. Spelling, grammar and punctuation are accurate. Consistently uses sources (textbook and assessments) to support discussion and analysis. APA formatting standards are followed; citations and reference page is correct. |
26 The paper is logical, well written, and is the required length. Minor errors in spelling, grammar and/or punctuation. Uses sources (textbook and assessments) to support discussion and analysis. APA standards are followed with a few minor errors. |
22 The paper is somewhat logical and well written; may be 10% too long or short. Some errors in spelling, grammar and/or punctuation. Somewhat uses sources (textbook and assessments) to support discussion and analysis. APA standards are somewhat followed but with numerous errors. |
15 The paper lacks clarity and may be confusing; may be 15% too long or short. Numerous errors in spelling, grammar and/or punctuation. Limited if any use of sources (textbook and assessments) to support discussion and analysis. Limited if any adherence to APA standards. |
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