Write a 4 page (content) memo to the CEO of the company youve been assessing throughout the course, outlining your plan to cre
Assignment Content:
Write a 4 page (content) memo to the CEO of the company you’ve been assessing throughout the course, outlining your plan to create economic, social, and environmental value. Make sure In your memo, to include the following items:
- An executive summary of the memo
- A summary of the organization’s strengths and weaknesses, and recommendations for converting weaknesses into strengths
- A summary of your Week three findings on Porter’s Five Forces
- A summary of your week four findings on the Diamond of National Advantage
- A summary of your week5 analysis of the firm as a learning organization
- Strategic recommendations based on your previous work in this course. Include the opportunity identified in week 2, the move into the country identified in week four ,and any recommended moves toward being a learning organization. Provide a rationale for each recommendation.
NOTE: The bullet points are not the core of the assignment they are in addition and/or part of your plan
****THIS IS A BUSINESS MEMO so format and write it as a business memo****
THE COMPANY I CHOOSE IS TARGET
EXPANDING THE ORGANIZATION 3
Expanding the Organization
Kendra Thorpe
MGT/576
March 6, 2022
Target Corporation is an international brand with intentions of establishing in all countries across the globe. It remains an unachieved mission because Target Corporation records a low global presence something that exposes the corporation to its competitors. Nevertheless, there is still hope since there are a lot of developing and potential countries that the company is yet to venture into and make its products and services more accessible. One of these countries is Japan which has in the recent years proven to develop economically and also has a relatively high population the corporation can capitalize in and attain its global expansion
Potential International Market Analysis
Japan is a potential international market that the company can use to get deep into Asia a continent that has proven to overpower superpowers in the recent future. According to Yang, & Greaney, (2017), Japan since 1980 to 2020 has recorded a GDP growth rate of 0.04 and the consistent growth has played a major growth in boosting its economy. In Japan, there are limited international brands and locals have taken advantage of the retail market thereby establishing their local brands that appears to dominate the market. However, even the few international brands in Japan’s retail market have proven to attain some levels of success. The fact that Japan enjoys a good economy, the political climate is favorable, there is high demand for retail industry products, and a reliable supply system in place makes Japan a suitable country Target Corporation should consider establishing (Yang, & Greaney, 2017). Additionally, there are many potential cities within Japan in which Target can establish outlets not ignoring high skilled labor availability and a lot of companies willing to merge with international brands to increase their levels of competitiveness.
Home and International Market Forces Analysis
It is a good thing that America has a good market for the retail products due to the high number of people, great economy, and healthy competition among other forces. It is the quality external environment in the American market that has made it possible for Target to remain relevant and thrive to the level it has attained so far (Shapiro, 2019). The perfect good legislations have made it possible for the business to establish leading to quality economic growth that would make it possible for the business to establish in potential international markets. It is also good that the healthy competition which is completely stiff in America comes as a great push for the business to consider other potential markets with much lower but healthy competition.
On the other hand, Japan also has a diverse market forces that affects businesses in the retail sector both positively and negatively. First, Target is known for dealing in original and quality products something that the Japan government appreciates and allows such companies to establish and compete with local companies. This is to mean that the Japan business environment is positive making it easier for the company to establish and thrive. Secondly, there is also some competition but the Japan government has ensured that healthy competition is applied and investors dealing in substitute or contraband products arrested to eliminate unhealthy competition (Council, 2012). The legislature in Japan has established and implemented trade laws and policies that foreign investors must comply with for their businesses to be considered legal in Japan. The good thing is that the laws and policies are manageable which means that Target has a chance of establishing legally and attaining all relevant operating documents. It is a challenge that Target does not have staffs with perfect understanding of Japanese languages something that comes as a major barrier. Nevertheless, Japan has a high rate of skilled labor and this means that Target can recruit locally and take the recruits through intense training.
Necessary Adjustments Evaluation
There are important adjustments leaders must make when it comes to expanding internationally. This is because the strategies applied in one country of operation might not work in favor of the business in another country. These adjustments are; cultural, legal and regulations, foreign considerations, and business case (Burkus, 2012). It is important for the business to make adjustments in terms of culture to make sure that everything is done in alignment with selected country’s culture. For instance, goods and services sold, marketing applied, and everything the business would have to do. Secondly, it is important for the business to adjust legally to make sure it is in full compliance of selected country’s laws and policies. By so doing, the company would be on the right side of the law. The business must also adjust in terms of leadership to understand that it has to expand its leadership ability to a new country to avoid experiencing negative effects from the new investment. Lastly, the business case should match of the selected country and this is a major adjustment because business cases differ from one country to the other.
Nevertheless, to make the right adjustment, there is one major recommendation that leadership should embrace and this is the development of a global mindset. This is important because it is the only way leaders would come up with different strategies to suit each country of expansion. A global mindset is critical because leaders are able to perceive and handle issue from the selected or targeted country’s perspective and does not compare one country to the other. By so doing, the company is able to embrace diversity and fit from a global perspective.
Recommendation for Expansion
Japan has over the years proven its economic ability and this is something that any investor willing to go global should consider. It is a country with a high population and from the booming economy, the purchase power rates high (Yang, & Greaney, 2017). The fact that Target has a low international presence means it is important to act strategically in a manner that would not affect the business. Japan has all the necessary features and forces in the market that would push the business towards achieving desired short and long-term goals. The company should make a decision and push through with an expansion in Japan.
References
Burkus, D. (2012). Essay: Developing Global Leadership: A review of barriers and adjustments for international expansion. International Management Review, 8(2), 83.
Council, M. S. (2012). Harnessing market forces for positive environmental change.
Shapiro, C. (2019). Protecting competition in the American economy: Merger control, tech titans, labor markets. Journal of Economic Perspectives, 33(3), 69-93.
Yang, Y., & Greaney, T. M. (2017). Economic growth and income inequality in the Asia-Pacific region: A comparative study of China, Japan, South Korea, and the United States. Journal of Asian Economics, 48, 6-22.
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MGT/576 v1
Porter’s Five Forces
MGT/576 v1
Page 3 of 3
Target Corporation Porter’s Five Forces Analysis
Kendra Thorpe
MGT/576
February 23, 2022
Complete the table below. For the company you’ve decided to assess in week 1, determine the strength of each of Porter’s Five Forces and of the complementors.
Justify your determination with examples.
Industry force |
Strength |
|||
High |
Medium |
Low |
||
Example |
x |
This is why I believe it is medium. |
||
Threat of new entrants |
X |
The American retail market is considered a high potential and it is an easy to enter market. this makes the industry to attract potential investors in small, medium, or large scale categories |
||
Power of buyers |
X |
Due to high competition and threat of substitute, buyer power is high in the retail market something that affects Target Corporation. The company is forced to comply with needs of the buyer to remain relevant in the market for instance offering competitive prices. |
||
Power of suppliers |
X |
The supplier power is low due to high supplier competition in the market. as a matter of reality, it is the manageable supplier power in the industry that makes it possible for companies in the industry particularly Target to offer competitive products and services (Alshakhoori, Alkenaizi, & George, 2016) |
||
Power of substitutes |
X |
Due to high demand of retail products in the American economy, substitutes remain a major threat that brings along unhealthy competition. Target Company from such challenges is compelled to demonstrate to clients the difference between original products sold in their respective stores and the substandard products sold as substitute for clients to remain loyal. |
||
Rivalry among competitors |
X |
Target is faced with very stiff competition more so from other mega stores offering similar products and services. The company is compelled to apply different strategies to create a difference in the market as the only way out to stand out in a heavily competitive market (Okatan, & Alankuş, 2019) |
||
Complementors |
X |
There are also many other companies both small and medium that sell products and offers services that complements the products and services sold at Target Corporation. |
||
References: Alshakhoori, N., Alkenaizi, A., & George, S. (2016). Business Strategies of Discount Retailers: A Comparative Study of Target Corporation and Costco Wholesale Corporation. International Journal of Research in Management, Economics and Commerce, 6(3), 27-40. Okatan, K., & Alankuş, O. B. (2019). Effect of External Innovation Capacity on Company Level Innovativeness. Journal of Organisational Studies and Innovation, 6(4), 1-19. |
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
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ADDING VALUE TO THE ORGANIZATION 3
Adding Value to the Organization
Kendra Thorpe
MGT/576
February 16, 2022
Assessment
It is a fact that Target Corporation has a series of strengths and weaknesses that have been fundamental in promoting growth and development while at the same time suppressing the same growth. For instance, the company has some strength’s like quality brand, economic stability, quality leadership; effective alliance with Starbuck, effective social system used for charity works, quality customer experience and diverse products among many others. There are also some noted weaknesses like; customer record data breach, less expansion in the international market, and high prices. From these weaknesses and strengths; there are some opportunities available the company can use to add economic, social, and environmental value.
The retail market has been expanding more so with new potential markets coming up that Target Corporation can use to the financial stability it currently enjoys to handle a major weakness of less international market presence to capitalize on available opportunity. By so doing, Target would have added its economic value and also reach out to more people to whom it shall extend the charity works it has been offering in areas of establishment. In the present times, advanced technology is being used by companies to reach out to clients for instance through online selling and this is an opportunity that Target has and can be useful in adding economic, social, and environmental value. the more reason is that through advanced technology, Target can enlighten the public on how to take care of their environment by properly disposing wastes that comes from products packaging, how to recycle waste products, and also reduce products prices as a result of reduced supply chain that online selling brings along.
Lastly, there are a lot of developing companies that have in seeking for reliable brands to merge or partner with and this is a great opportunity Target can use to attain desired growth and expansion (Kostetsky, et al., 2022). The company can partner with companies in different parts of the world while capitalizing on the quality image it has managed to create over the years to ensure that the brand international recognition gets to the highest levels possible.
Recommendation
From the opportunities identified above, the best that capitalizes on the organizational valuable, rare, and hand-to-imitate resources is the expansion through partnership. The opportunity is the best because it is not impacted by organizational weaknesses available and would take the best advantage of the external environment. The latter is in the sense that with partnership, the company would have the chance to make best use of available resources to overcome less international presence weakness thereby maximizing its strengths (Kostetsky, et al., 2022). Secondly, through partnership, Target would have an easier yet legal way to penetrate the international market and at the same time introduce better business ideas to its partners making the investment lifetime and reliable. Moreover, this is the only way the company can reap from developing markets and governments seeking for foreign companies to invest in their mist as well as get exposed to international suppliers and federal laws (Kostetsky, et al., 2022). The understanding would create an opportunity where Target can hence establish on its own in other countries using experience and understanding gained through partnership and make sure it applies business strategies that aligns with culture and beliefs of identified country of operation.
References
Kostetsky, A. N., Chekashkina, N. R., Muratova, A. R., Shumilina, M. A., & Bukhanova, A. K. (2022). Innovative Technologies of Chain Retail Leaders in Maintaining and Expanding Target Markets. In Сooperation and Sustainable Development (pp. 879-885). Springer, Cham.
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CORPORATE ENTREPRENEURSHIP ASSESSMENT 3
Corporate Entrepreneurship Assessment
Kendra Thorpe
MGT/576
February 13, 2022
Company name: Target Corporation |
Company website URL: |
As an entrepreneurial enterprise, Target has a wide range of merchandise something that makes the corporation to target a wide range of clients. The second strength is that Target has over the years managed to gather quality customer shopping experience something that helps in offering quality services leading to consumer loyalty (Capell, 2019). Lastly, the company has a strong brand in the market that has helped in effectively positioning the brand in a competitive retail national and international market. |
At Target Corporation, there are some major elements that the company uses to approach entrepreneurship and also create value. These elements include; innovation, effective organization, quality decision making, risk bearing, and realistic vision. All these approaches plays a major role in value creation because whenever innovation is applied, the company has been able to come up with better ideas and strategies that improves service delivery. With effective organization, Target is able to execute its mandate to clients and general public without challenges and this is something that makes many to perceive the company as a corporation of value. According to Hechavarría, et al., (2017) good decisions plays a major role in boosting ability of a company to entice clients and attract loyalty. This is an important approach the company uses to assure clients of quality services at all times hence increasing levels of dependability. Risks in any business are present and Target has been able to perfect its skills in regards to risk bearing. The company invests in innovative ideas hoping the ideas will generate revenues and such risks have helped in creating great business value. lastly, the company has a great vision that keeps it scoring higher which also boosts levels of value creation. |
There are a lot of things Target has been doing to increase its value creation. However, the one action that can make massive change is increasing its online presence. This is important because currently there are a lot of clients seeking goods and services through online means due to high levels of efficiency and convenience that comes with the technological approach. The company has embraced the online ideas but its presence is not as massive as other competing brands. The company hence requires investing more on online selling and marketing as this would boost its value to greater heights. |
References: Capell, A. (2019). Strategic Audit: Target Corporation. Hechavarría, D. M., Terjesen, S. A., Ingram, A. E., Renko, M., Justo, R., & Elam, A. (2017). Taking care of business: the impact of culture and gender on entrepreneurs’ blended value creation goals. Small Business Economics, 48(1), 225-257.
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MGT/576 v1
Learning Organizations
MGT/576 v1
Page 2 of 2
Learning Organizations and Value Creation
Review the 6 key elements of a learning organization (Ch. 11 of Strategic Management, by Dess).
Complete the table below. Evaluate the extent to which the company you’ve selected to assess in this course epitomizes each of the 6 elements.
Justify your determination with examples.
Learning Organization Element |
Extent to which the company epitomizes this element |
Provide a sentence justifying your determination |
||
High |
Medium |
Low |
||
Example |
x |
[This] is why I believe it is medium. |
||
Inspiring and motivating people with a mission or purpose |
||||
Developing leaders |
||||
Empowering employees |
||||
Accumulating and sharing internal knowledge |
||||
Gathering and integrating external information |
||||
Challenging the status quo and enabling creativity |
||||
Recommend at least 1 step the organization's leaders could take to enhance 1 of the elements and explain how that could help the organization create more value. |
||||
References: |
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2019 by University of Phoenix. All rights reserved.
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