Prior to working on your Porters Five Forces analysis, be sure to read and review all articles and readings listed on the P
please read the instruction in point 5 there will be A detailed analysis of each force within Porter's Five Forces model, in this need to work on bargaining power of suppliers ..
need 2 pages – 3-4 references
Instructions for Deliverable
- Review the rubric to make sure you understand the criteria for earning your grade. You can learn more about the specific skills being assessed by reviewing the links in Problem-Based Learning Resources(new tab).
- Prior to working on your Porter’s Five Forces analysis, be sure to read and review all articles and readings listed on the Problem Overview page as well as the following chapters in the course textbook: Marketing Strategy: A Decision-Focused Approach.
- Chapter 4, "Understanding Market Opportunities"
- Chapter 5, "Measuring Market Opportunities: Forecasting and Market Knowledge"
- Meet as a team to ensure you have a shared understanding of the requirements for this step. As a team, use your PBL plan to outline how you will all meet the requirements individually and collectively.
- This assignment has three sections.
- Written analysis of the Porter’s Five Forces
- Visual representation of your analysis
- Identification of the organization within the industry your team will examine later in the course
- Porter’s Five Forces. This written analysis (up to nine pages) will include the following:
- A detailed analysis of each force within Porter's Five Forces model: bargaining power of consumers, bargaining power of suppliers, potential development of substitute products, potential entry of new competitors and rivalry among competing firms
- In your analysis, be sure to include the stakeholder’s cultural distinctives, as applicable, and respond to how this stakeholder’s cultural distinctive can influence marketing. The Hofstede model is helpful to examine cultural distinctives.
- Clearly indicate team members’ contributions.
- Visual Representation. This visual representation is a one page illustrative model of your team’s Five Forces analysis.
- Identify the organization within the industry.
- Identify the organization within the industry your team will examine in PBL Steps 2, 3, 4, and 5 later in the course.
- Include one or two paragraphs to fully explain why your team selected this organization.
- Requirements:
- The body of the document is not to exceed 11 pages, with up to nine pages of written content for your Porter’s Five Forces analysis, one page with a visual representation of the team’s Five Forces analysis, and one to two paragraphs to identify the organization within the industry, plus title page and references page.
- Clearly indicate team members’ contributions
- Research requirement: a minimum of 10 credible and applicable sources. The course textbook can be used as a source in this paper, and the balance of your sources need to be sources that are not provided in this course.
- Edit your paper. Verify that the content per the instructions is included and that all direct quotes and paraphrases have been properly cited and referenced. Review the entire paper for APA formatting and English grammar standards.
- Retain a copy of the completed Porter’s Five Forces analysis for your records, and one person from the team must submit the deliverable to the assignment submission page by no later than the end of Workshop Two.
3/11/22, 4:39 PM Step 1: Porter's Five Forces Analysis (Team) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 1/4
Step 1 Rubric (90 Points) Course: 3WI2022 Virtuous Marketing (BADM-705-01B)
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
First Force in
Porter's Five
Force Analysis
/ 10
Second Force
in Porter's Five
Force Analysis
/ 10
10 points
You
demonstrated
clear, insightful
critical thinking
and provided a
detailed analysis
of this force in
your Porter's
Five Force
Analysis.
9 points
8-9 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis of
this force in your
Porter's Five
Force Analysis.
7 points
You
demonstrated
limited analysis
of this force in
your Porter's
Five Force
Analysis.
6 points
0-6 points
You
demonstrated
little to no
analysis of this
force in your
Porter's Five
Force Analysis.
10 points
You
demonstrated
clear, insightful
critical thinking
and provided a
detailed analysis
of this force in
your Porter's
Five Force
Analysis.
9 points
8-9 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis of
this force in your
Porter's Five
Force Analysis.
7 points
You
demonstrated
limited analysis
of this force in
your Porter's
Five Force
Analysis.
6 points
0-6 points
You
demonstrated
little to no
analysis of this
force in your
Porter's Five
Force Analysis.
3/11/22, 4:39 PM Step 1: Porter's Five Forces Analysis (Team) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 2/4
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Third Force in
Porter's Five
Force Analysis
/ 10
Fourth Force
in Porter's Five
Force Analysis
/ 10
Fifth Force in
Porter's Five
Force Analysis
/ 10
10 points
You
demonstrated
clear, insightful
critical thinking
and provided a
detailed analysis
of this force in
your Porter's
Five Force
Analysis.
9 points
8-9 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis of
this force in your
Porter's Five
Force Analysis.
7 points
You
demonstrated
limited analysis
of this force in
your Porter's
Five Force
Analysis.
6 points
0-6 points
You
demonstrated
little to no
analysis of this
force in your
Porter's Five
Force Analysis.
10 points
You
demonstrated
clear, insightful
critical thinking
and provided a
detailed analysis
of this force in
your Porter's
Five Force
Analysis.
9 points
8-9 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis of
this force in your
Porter's Five
Force Analysis.
7 points
You
demonstrated
limited analysis
of this force in
your Porter's
Five Force
Analysis.
6 points
0-6 points
You
demonstrated
little to no
analysis of this
force in your
Porter's Five
Force Analysis.
10 points
You
demonstrated
clear, insightful
critical thinking
and provided a
detailed analysis
of this force in
your Porter's
Five Force
Analysis.
9 points
8-9 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis of
this force in your
Porter's Five
Force Analysis.
7 points
You
demonstrated
limited analysis
of this force in
your Porter's
Five Force
Analysis.
6 points
0-6 points
You
demonstrated
little to no
analysis of this
force in your
Porter's Five
Force Analysis.
3/11/22, 4:39 PM Step 1: Porter's Five Forces Analysis (Team) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 3/4
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Visual Model / 20
Quality of
Written
Narrative
about
Research
Sources
/ 10
20 points
19-20 points
You
demonstrated
clear, insightful
critical thinking
in the design of
your Porter's
Five Forces
visual model.
18 points
17-18 points
You
demonstrated
competent
insightful critical
thinking in the
design of your
Porter's Five
Forces visual
model.
16 points
14-16 points
You
demonstrated
limited critical
thinking in the
design of your
Porter's Five
Forces visual
model.
13 points
0-13 points
You
demonstrated
little to no
critical thinking
in the design of
your Porter's
Five Forces
visual model.
10 points
9-10 points
You
demonstrated
clear, insightful
critical thinking
and provided a
level of
exceptional
quality in your
written narrative
about your
research sources.
Your sentence
structure is
complete with
correct spelling,
punctuation, and
capitalization
and varied
diction and word
choices.
8 points
7-8 points
You
demonstrated
competent
critical thinking
and provided a
level of moderate
quality in your
written narrative
about your
research sources.
Your sentence
structure has
minor errors
(fragments, run-
ons) with correct
spelling,
punctuation, and
capitalization but
limited diction
and word
choices.
6 points
You
demonstrated
less than
competent
critical thinking
and provided a
level of limited
quality in your
written narrative
about your
research sources.
Your sentence
structure has
several errors in
sentence fluency
with multiple
fragments/run-
ons and poor
spelling,
punctuation,
and/or word
choice.
5 points
0-5 points
You
demonstrated
little or no
critical thinking
and provided a
level of minimal
quality in your
written narrative
about your
research sources.
Your sentence
structure has
serious and
persistent errors
in sentence
fluency, sentence
structure,
spelling,
punctuation,
and/or word
choice.
3/11/22, 4:39 PM Step 1: Porter's Five Forces Analysis (Team) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=161017&isprv=0&db=446207&grpid=161021&cfql=1 4/4
Total / 90
Overall Score
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
APA Citation / 10 10 points
9-10 points
Your assignment
has all sources
correctly cited
and is in APA
format.
8 points
7-8 points
Your assignment
lacks APA format
with several
sources
incorrectly cited.
6 points
Your assignment
lacks APA format
with many
sources
incorrectly cited
and/or not cited.
5 points
0-5 points
Your assignment
lacks APA format
with almost all
sources
incorrectly cited
and/or not cited.
Excellent 82 points minimum
Competent 73 points minimum
Needs Improvement 64 points minimum
Inadequate/Failing 0 points minimum
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