OverviewIn this assignment, you are to use the same corporation you selected and focused on for assignments in Weeks 3, 6, and 8.
Overview
Requirements
- Develop an executive-level PowerPoint presentation with 8-12 slides that contain speaker notes and appropriate graphics.
- Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
- Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
- Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
- Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
- Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.
- Go to the Strayer University Online Library or the Internet and locate at least three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.
- Submit all references on a Works Cited page using SWS format.
- Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.
How to Use This Template
Each slide needed in your submission is provided in this template.
Do not add slides
Do not delete slides (except the “How to Use This Template” slide)
Replace the “blue” font on each slide with your presentation content
Change all font to black
Use bullet points on the slides
Do not type every word you plan to say on the slide
Enter the text/transcript of your talk in the speaker notes section
The speaker notes section is the gray area below each slide
Do not enter your speaker notes in comment boxes
Do not include audio or video clips
Delete this slide before submitting your assignment
Delete this slide before submitting your assignment
Notes: This is the speaker notes section of the PowerPoint presentation.
Do Not type every word you plan to say on the slide.
Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.
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BUS499 Capstone
Week 10 Assignment
Insert Student’s Name Here
Insert what you would said to introduce yourself to your executive audience and tell them what you are going to cover in your presentation
Do Not type every word you plan to say on the slide. Use bullet points only.
Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.
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SWOT Analysis of Company Name
| Strengths Insert a bullet or two describing strengths of the firm | Weaknesses Insert a bullet or two describing weaknesses of the firm |
| Opportunities Insert a bullet or two describing opportunities available to the firm | Threats Insert a bullet or two describing threats to the firm |
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.
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SWOT Analysis Strategy
Strengths and Opportunities
Insert a bullet describing the strategy to capitalize on strengths and opportunities
Insert another bullet describing the strategy to capitalize on strengths and opportunities
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.
4
SWOT Analysis Strategy
Weaknesses and Threats
Insert a bullet describing the strategy to minimize weaknesses and threats
Insert another bullet describing the strategy to minimize weaknesses and threats
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to minimize its weaknesses and threats.
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Competitiveness Strategy
Competitiveness
1st bullet point of levels and types of strategies to maximize competitiveness
2nd bullet point of levels and types of strategies to maximize competitiveness
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.
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Profitability Strategy
Profitability
1st bullet point of levels and types of strategies to maximize profitability
2nd bullet point of levels and types of strategies to maximize profitability
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.
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Communications Plan
Competitiveness Strategies
1st bullet point on the plan to communicate the competitiveness strategies to stakeholders
2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a communications plan the company could use to make the strategies you recommended on the previous slide known to all stakeholders.
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Communications Plan
Profitability Strategies
1st bullet point on the plan to communicate the profitability strategies to stakeholders
2nd bullet point on the plan to communicate the profitability strategies to stakeholders
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.
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Corporate Social Responsibility
Responsible (ethical) corporate citizen
1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example
2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example
Impact of efforts on company’s bottom line
1st bullet point on the impact the efforts have on the company’s bottom line – specific example
2nd bullet point on the impact the efforts have on the company’s bottom line – specific example
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.
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References
Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.
Insert second source
Insert third source
Insert any additional sources
You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources.
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Business-Level and Corporate-Level Strategies for Long-Term Success
Name
Institution Affiliation
Professor
Date
Business-Level and Corporate-Level Strategies for Long-Term Success
Introduction
As pointed out earlier, Bharat Sanchar Nigam Limited (BNSL) is a telecommunication company located in New Delhi, India. For a company to be successful and remain relevant for approximately 20 years of operation, there must be strategies that the company upholds and updates regularly for maximum profit. These strategies might be business-level strategies, corporate-level strategies, and many more. Additionally, every organization must face natural disasters, losses, and, most importantly, competition. Having competition has both drawbacks and benefits to the BNSL company. For example, the benefit of having competitors is that it ensures a company is always on its toes to keep up with the competitors, thus, success. On the other hand, the main risk involved with competition is that it may lead to the organization's closure.
Business-Level Strategies Applied by BNSL
Business-Level strategies are used to examine how firms compete in a given industry. In this case, BNSL's strategies examine how they compete in the telecommunication industry. Firms usually use these strategies to determine whether they plan on operating on a narrow or broad market (Okuus et al., 2019). The strategies are also important in determining what the firm’s competitive advantage is based on. Some of the business-level strategies applied by BNSL include:
Broad Cost Leadership
It is a strategy where the competitive advantage is the cost of goods being sold. Additionally, its competitive scope is broad in a target. This kind of leader must provide quality, service, and features that are highly acceptable at a low price while selling it to a broad market. BNSL deals in a wide range of products.
For example, Bharat fiber, mobile, landline, internet, wing services, and many more. To maintain leadership, BNSL decided to enhance its internet services by increasing its market and making it more accessible to a larger population. Additionally, they decided to give its users a greater bandwidth to ensure customer loyalty. BNSL's prices are also low and reasonable to ensure they retain their existing customers and attract new ones.
Broad Differentiation
It is a strategy applied by firms to attract more customers to form a broader market. The main aim of this strategy is to differentiate a firm or portray it as unique from the other competitor firms (Jeremias, Gani & Juliana, 2018). BNSL has applied this strategy due to the emergence of many rival firms in the telecommunication industry. It has forced BNSL to develop catchy slogans and distinct names for its various services to create awareness. These slogans and distinct names and logos aim to make their product stand out from other competitors.
Most Important Strategy
The most important strategy for long-term success will be broad cost leadership. It is because of the advantages that come with this strategy that makes it more preferable to the second strategy. The cost leaders have the advantage of enjoying increased market share, being able to withstand price wars, and finally, low costs enable low prices, leading to more profits. Finally, cost leaders make it hard for more competitors to enter the market. It ensures that the firm has fewer competitors while having a competitive advantage. Being a cost leader will ensure that BNSL controls the market or a larger part.
Cooperate-Level Strategies Applied by BNSL
Corporate-level strategies aim at gaining a competitive advantage. It is attained through the selection and management of firms competing in several industries or product markets. These strategies are usually employed in firms to help the firm earn above the average profits and create value for the shareholders (Li & Chen, 2018). The main components incorporated in these strategies include visioning, prioritization, allocation of resources, and objective setting. The corporate-level strategies that BNSL has employed include:
Stability Strategy
BNSL is the largest telecommunication firm in India. However, despite doing so well, minimal growth necessitated the implementation of this strategy. BNSL has to reinvest, promote creativity and innovation, and many more for a long-term stability strategy. The first strategy for stability was to enter the digital race due to the continuously changing technology. BNSL, the oldest telecommunication industry in India, had to adopt some new ways to maintain their customers. BNSL has also changed its leadership within the long period of its operation. Strong leadership ensures that the organization makes informed decisions that minimize its risk of failure.
Expansion Strategy
The expansion strategy involves redefining the organization by either increasing the efforts of the present firm or adding the scope of operation. The advantage of this strategy is that it may lead to new markets or products. The main reason entrepreneurs apply this strategy s to penetrate new markets and build share. The strategy is often considered as a way of improving performance.
BNSL is the largest telecommunication industry for various reasons. They established nationwide call centers to provide solutions to their customers built complex and massive networks throughout India. They ensured that the telecommunication services were available to citizens in rural areas.
Combination Strategy
It is a strategy that involves a combination of stability, retrenchment, and expansion strategies. These strategies can be either implemented sequentially or simultaneously to improve the performance of the business. BNSL needed this strategy to face the fast-changing, complex environment. BNSL provides a wide range of services and diversifies its products; they have expanded their region of operation up to the rural areas and many more. All these examples are evidence to show that this firm is utilizing a combination strategy.
Most Important Strategy
Personally, the most important strategy is the combination strategy. It is because it fights the loopholes that might affect the performance of the business. The advantage of embracing this strategy is that it eliminates wasteful competition and might make a firm a cost leader, therefore, accruing the firm the benefits of being a cost leader. This strategy is also the best since it raises capital and promotes a low purchasing cost.
The BSNL Competitive Environment
BSNL has lost a lot of control with the coming of new technology. It is the oldest telecommunication industry in India; thus, it has a large population. The major competitors of BSNL are Airtel, MTNL, and TATA. The minor competitors of this organization include QUADRAT, RELIANCE, and VIL. The competition is tight, thus, necessitating BSNL to work on its weaknesses. Some of the weaknesses of BSNL identified include decreasing market share, inability to retain customers, limited brand visibility, poor working culture, the establishment of unproductive rural assets, poor service image, and many more.
Airtel
It is the second-largest provider of telephony services and the biggest competitor of BNSL in India. The telecommunication firm works by targeting individuals aged between 15-25. These are youths who heavily utilize the internet. Another marketing strategy utilized by Airtel is social media marketing (Henry, 2022). The firm has taken advantage of the high number of its service users on social media. Social media platforms such as Twitter, Facebook, Youtube, and many more have improved the popularity of this telecommunication company.
MTNL
MTNL is another firm that closely competes with BNSL in the telecommunication industry. The firm decided to utilize the marketing mix framework that covers the 4Ps (Product, Price, Place, Promotion). This means that the company promotes marketing strategies such as product promotion, promotion planning, pricing approach, etc. The firm provides fixed-line services, wireless local loop, and mobile services such as 2G, 3G, and 4G. On the pricing approach, they offered highly competitive wireless services after losing their monopoly. They always aim at keeping their prices affordable. MTNL advertises its goods to create brand awareness and increase its operating range.
TATA
Like MTNL, TATA also decided to embrace the 4Ps of marketing strategy. They have decided to major in Telecommunication and media, steel, automobile, information technology, consumer and retail, infrastructure, and financial services. This firm prefers to price different prices based on the consumers' geographical location, age, gender, etc. Their place and distribution strategy is based in over 100 countries across six continents. Finally, they used televised advertisements, online advertisements, print media, etc., as a promotional strategy.
The Company Likely to be Successful
Personally, Airtel is likely to be more successful compared to other firms. This is because they have heavily embraced advertising their new ideas and products through the internet and social media platforms. Additionally, the fact that Airtel targets an age range of 15-25 means that most of their advertisement reach the target since individuals within this age bracket tend to use social media platforms and the internet more frequently.
The Market Cycle
According to the Response to the previous question, The success of Airtel would differ from fast-cycle markets. It is because the telecommunication network is very unpredictable. One great idea is that you are at the top, and in case of failure, the level of success is also affected faster. The success of Airtel is also determined by the large population they are targeting, who are also heavy users of the internet.
Conclusion
In summary, BNSL has been successful for a long time because of its marketing strategies, wide market, and strong leadership. Additionally, this company's success depends on the support given to it by the Indian government. However, If this firm is outdone by its competitors, It is not so soon. However, the firm should embrace technology more compared to its traditional routines to fight off its competitors or ensure it still remains at the top.
References
Henry, Z. (2018, August 22). Marketing mix of Bharti Airtel B. Case48. https://www.case48.com/case/Bharti-Airtel-B-Marketing-Mix-19246
Jermias, J., Gani, L., & Juliana, C. (2018). Performance implications of misalignment among business strategy, leadership style, organizational culture and management accounting systems. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3099151
Li, B., & Chen, S. (2019). Corporate-level strategy and firm performance: Evidence from China. Chinese Management Studies, 14(1), 1-14. https://doi.org/10.1108/cms-10-2018-
Okumus, F., Altinay, L., Chathoth, P., & Köseoglu, M. A. (2019). Business-level strategies. Strategic management for hospitality and tourism, 119- 133. https://doi.org/10.4324/9781351188517-10
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Running head: EXTERNAL AND INTERNAL ENVIRONMENTS
External and Internal Environments 2
External and Internal Environments
Student’s Name
Institution
External and Internal Environments
A typical business organization exists in an environment affected by both internal and external factors. Factors present in the internal environment can be influenced by the business directly. External factors exist outside the business, and the business cannot single-handedly affect them; instead, it should adjust its strategies to conform to the external environment. This assignment looks at several internal and external factors and how they affect a business.
General Environment
BSNL is a telecommunication company based in New Delhi, India (BSNL, 2022). The company is affected by different factors, both internally and externally. The following are the segments in the general environment that have a significant impact on the company:
1. Technology
2. Social
Technology
Being a telecommunications company, technology is one of the most significant segments of the environment that affect BSNL. Most of the company's processes and procedures are technological, which implies that technology significantly impacts the company and its operations. Keeping in mind that most of the processes in the company are computerized, technology is at the core of the company's performance. The company uses computers and related devices to provide for its customers and clients. Technology is not only used inside the company but outside as well. The company has to keep up with advancements in technology to make sure it is at par with the trending inventions in the sector. Being technologically advanced enables the company to be more competitive in the market. Businesses that operate in technology-based industries must quickly adjust their strategies to adapt to the new environment. This makes them more effective and efficient in service delivery.
Social
BSNL operates in the telecommunication industry, which is one of the most interactive industries in business (BSNL, 2022). This implies a high level of socialization, making it necessary for the business to invest in the social aspect of the business. The company interacts with millions of customers every single day. Communication is about interaction and social life. The social aspect is a critical segment in the operation of BSNL because it determines how the company interacts with its market.
Businesses need to invest in the social aspect as this enables them to effectively interact with their markets and understand how to serve their customers so that they are satisfied. For this reason, the company has invested in training its customer executives about the importance of adequate socialization. This has enabled the company to build a positive image in the market and attract and retain customers. The company has also invested in corporate social responsibility by participating in community services.
Five Forces of Competition
Every significant business is faced with at least five forces of competition (Michael, 2020). Each force has a different impact on the business, depending on the environment in which it operates and how it handles its challenges. In the case of BSNL, the two major competition forces are competitive rivalry and the threat of new entry.
Competitive Rivalry
This is a force of competition concerned with the rivalry between businesses that already exist. Such businesses offer similar products and services in the same area, which creates some form of friction between them, resulting in competitive rivalry. BSNL faces competition from other companies such as MTNL and Airtel. The company has addressed the force of competitive rivalry by providing world-class services to its clients. The company provides reliable services at affordable rates to ensure it stays ahead of the competition.
The Threat of New Entry
Telecommunication is a lucrative business in India, given the country's large population. This implies a threat of new businesses entering the industry and making competition even stiffer for the existing ones. BSNL understands this threat and has addressed it by providing its customers with the best products and services. This makes it difficult to compete against the company because it has attracted and retained many customers. In a competitive environment, businesses need to effectively deliver services so that they remain relevant in the industry (Craig & Campbell, 2012).
Future Improvements
As far as the competitive rivalry is concerned, BSNL can improve by understanding the strategies that its competitors are putting in place. The company should also research and understand the market about what exactly is needed. This will put the company in the right position to implement new strategies that will make it more competitive. This strategy still applies in the force of the threat of new entry. It is essential to conduct market research and use the feedback to make new strategies that will make a business more competitive.
Greatest External Threat
The greatest external threat is competition. BSNL faces stiff competition from companies such as MTNL and Airtel (BSNL, 2022). The company understands that this is significant to its performance. It is focused on extensive market research to understand the market's specific needs. This will enable it to develop new strategies that will address the threat and make the company more competitive.
Greatest Opportunity
BSNL has the opportunity to expand its coverage. BSNL has 24 million users, while the population of India is more than 1.3 billion people. This implies that the company can expand and cover a more significant percentage of the market. It needs to customize its services to meet the market's needs (Michael, 2020). This will be significant in growth.
Strengths and Weaknesses
The greatest strength of BSNL is effective management. The company has a competitive team of management officials with experience and expertise in different fields. This has enabled the company to build a strong team that has played a key role in its success in the industry. The top management provides servant leadership that has motivated the rest of the employees to do their best (Craig & Campbell, 2012). The greatest weakness of BSNL is poor marketing strategies. The company's marketing team is not as effective as it should be, leading to a decrease in the market share. This issue should be addressed through marketing seminars and benchmarking to enable the marketing team to learn effective strategies.
Strategy
The best strategy to deal with the threat of competition is by studying the market and providing customized services to meet the needs of customers. As far as fixing the weakness of poor marketing is concerned, the company should train its marketing executives on the best approaches to marketing so that the company can increase its market share.
Resources, Capabilities, and Core Competencies
BSNL has sufficient financial and human resources. In 2020/21, the company recorded revenue of over USD 2.5 billion (BSNL, 2022). This solid financial muscle can enable the company to invest more. With a workforce of 64,000 employees, the company has sufficient human resources to run its operations. Concerning its resources, it is understood that BSNL can expand its services and operations to be a leader in the market.
One of the core competencies of BSNL is teamwork. The company believes in joint efforts. It encourages employees to work together in teams, which helps them grow individually and collectively. Teamwork is effective as it boosts productivity (Michael, 2020).
Sources
BSNL. 2022. About BSNL. Retrieved from https://www.BSNL.co.in/opencms/BSNL/BSNL/about_us/company/about_BSNL.html
Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.
Tom Craig & David Campbell. 2012. Organizations and Business Environment. Routledge.
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Week 3 Strategic Management and Strategic Competitiveness Assignment
Student’s Full Name
Strayer University
BUS499 Business Administration Capstone
Professor’s Name
Date
Week 3 Strategic Management and Strategic Competitiveness Assignment
In this research paper, an Indian public corporation, BSNL, has been chosen to describe its business in globalization, technology, stakeholders, and overall performance. It is a public company in India, and it provides services to individuals, businesses, and households in telecommunications and networking. It was established on October 1st, 2000, and has its headquarters in Delhi. Bharat Sanchar Nigam Limited (BSNL) is the company's official name. It primarily provides mobile-related services, internet-based services, fixed-line, and digital TV-based services. The company employs more than 63,966 people, controlled mainly by the Indian government. To keep people in rural and urban India connected, BSNL offers various specialized telecommunications services. To help its customers run their businesses daily, it offers prepaid and postpaid services. BSNL Corporation's goal is to become India's premier telecommunications company, with a regional and international presence in Asia-Pacific. We are committed to providing clients with world-class telecom technology services at low pricing, and we believe that this will have a positive impact on India's economy. Some goals have been set by BSNL's management, such as providing consumers with high-quality fixed services and building their trust, being the leading supplier of GSM services, and offering broadband services to more than 20 million Indians. Additionally, BSNL is attempting to achieve the objectives of Indian government policy by better understanding the long-term needs of Indian customers (Buddhapriya, 2018).
Globalization
Globalization has brought numerous private sector businesses into competition with India's state-owned BSNL Corporation, including Vodafone, Tata Communications, RCom, and Airtel. BSNL has put a quality-based telecom network for clients by linking rural and urban digital network service-related programs for rural and urban customers. It is currently BSNL's mission to improve the quality of the country's telecom network, extend the network, provide new telecom services with ICT applications in rural areas, and retain the loyalty of its customers. Since its inception, it has made an effort to reach all corners. A total of 8.90 million broadband service subscribers are taking advantage of BSNL's broadband services. BSNL has maintained its telecom monopoly in India by generating a competitive advantage over its rivals by accurately structuring its workforce and enhancing customer satisfaction (Othman et al., 2020). Maintaining complete transparency in the billing system is a
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