ACC535 – Customer Relationship Management
Overview:
Think of a business or a company where you are a customer. Describe your relationship
with them from the standpoint of customer experience. How do you rate your
experience? Name 3 things that are good and 3 things that you think can be improved
upon to continue to earn your loyalty as a repeat customer. Based on your written
observations, conduct a brief research of CRM systems that are widely available. What
do you think are the CRM system features and functionalities this business is using that
help them provide a good experience to you? What CRM system features and
functionalities do they need to have to improve your experience as a customer?
Instructions:
• Prepare a short report in response to the scenario illustrated above.
• Support your recommendations with the research you conducted.
Requirements:
• Submit a Word document in APA format.
• Three pages in length, excluding the Title and Reference pages.
• At least three resources.
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.
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