Unit 1 Assessment – Audience Analysis Project
Order Instructions
Unit 1 Assessment – Audience Analysis Project
Points 85
Instructions
Watch the video to respond to the following questions:
What is the topic of the speech?
What type of speech is this?
What audience was the speaker targeting? How do you know?
Based on your audience analysis, for the audience:
Was the speech introduction effective? Why or why not?
Did the body of the speech provide all key points as well as supportive evidence? Why or why not?
Estimated time to complete: 2 hours
References
(2017, May 21). Shuping Yang spoke at U of Maryland[Video]. YouTube. https://www.youtube.com/watch?v=mCp80JkS56g
Rubric
Unit 1 Assessment – Audience Analysis Project
Unit 1 Assessment – Audience Analysis Project
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeContent
EN116-CO1; EN116-CO4
30 pts
Level 5
Expresses content knowledge with the assignment purpose in a complete, organized, clear, professional, and culturally respectful manner.
27 pts
Level 4
Expresses content knowledge with the assignment purpose in a complete, organized, clear, professional, and culturally respectful manner with minor weaknesses in one or more of the areas.
24 pts
Level 3
Partially expresses content knowledge with the assignment purpose. Expresses ideas in a complete, organized, clear, professional, and culturally respectful manner with weaknesses in these area.
21 pts
Level 2
Partially expresses content knowledge with the assignment purpose. Ideas are partially expressed in an organized, professional, and culturally respectful manner with major weaknesses in these areas.
18 pts
Level 1
Expresses limited content knowledge with the assignment purpose. Ideas are not expressed in a complete, organized, clear, professional, and/or culturally respectful manner.
0 pts
Level 0
The assignment was not completed or there are no constructed concepts that demonstrate analytically skills and no evidences to support the content does not align to the assignment instructions
30 pts
This criterion is linked to a Learning OutcomeAnalysis
PRICE-P
30 pts
Level 5
Constructs concepts related to course content, demonstrating strong analytical skills with strong evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.
27 pts
Level 4
Constructs concepts related to course content, demonstrating strong analytical skills with evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.
24 pts
Level 3
Constructs concepts related to course content, demonstrating analytical skills with some evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.
21 pts
Level 2
Constructs concepts related to course content, demonstrating weak analytical skills with minimal evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.
18 pts
Level 1
Constructs concepts related to course content, demonstrating inadequate evidence of analytical skills. There is minimal or no evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.
0 pts
Level 0
The assignment was not completed or there was no evidence of constructed concepts that are supported by professional and personal subject knowledge through details, supporting evidence, and idea differentiation.
30 pts
This criterion is linked to a Learning OutcomeTechnology
15 pts
Level 5
Manipulates multiple technological resources to effectively implement all assignment requirements.
14 pts
Level 4
Manipulates multiple technological resources to effectively implement most assignment requirements.
12 pts
Level 3
Manipulates multiple technological resources to effectively implement some assignment requirements.
11 pts
Level 2
Manipulates multiple technological resources for some assignment requirements.
9 pts
Level 1
Manipulates technological resources to minimally meet some assignment requirements.
0 pts
Level 0
The assignment was not completed or difficulties with technological manipulation were evident. The assignment submitted does not meet requriements.
15 pts
This criterion is linked to a Learning OutcomeWriting
10 pts
Level 5
The assignment exhibits a excellent command of written English language conventions. The assignment has no errors in mechanics, grammar, or spelling.
9 pts
Level 4
The assignment exhibits a good command of written English language conventions. The assignment has no errors in mechanics, or spelling with minor grammatical errors that impair the flow of communication.
8 pts
Level 3
The assignment exhibits a basic command of written English language conventions. The assignment has minor errors in mechanics, grammar, or spelling that impact the flow of communication
7 pts
Level 2
The assignment exhibits a limited command of written English language conventions. The assignment has frequent errors in mechanics, grammar, or spelling that impede the flow of communication.
6 pts
Level 1
The assignment exhibits little command of written English language conventions. The assignment has errors in mechanics, grammar, or spelling that cause the reader to stop and reread parts of the writing to discern meaning.
0 pts
Level 0
The assignment does not demonstrate command of written English language conventions. The assignment has multiple errors in mechanics, grammar, or spelling that cause the reader difficulty discerning the meaning.
10 pts
Total Points: 85
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