Adventure Works Marketing Plan

1

Business

Launch Plan:

Part III &

Pitch Video

[Student Name]

Email: [Email Here]

Business: [Business or Website Here]

[Logo Name]

BUS599 Business Launch Plan: Part III & Pitch Video

Contents Sales Strategy 2 Website/SEM Strategy 3 Promotion Strategy 4 Financial Analysis & Markup Analysis.…………………………..…………………..5 Pitch Instructions……………………………………………………………………….6

Sales Strategy

How do you plan to prospect for customers? Where will you look?

How will you target your customers?

How will you convert and sell to them?

Website/SEM Strategy

What are your top 5 goals or action steps related to website development?

1.

2.

3.

4.

5.

SEM Strategy: What are the relevant keywords related to your business? (List 3 to 5.)

1.

2.

3.

4.

5.

List your top 5 goals or action steps related to your SEM Strategy.

1.

2.

3.

4.

5.

Promotion Strategy

What are your top 5 goals or action steps related to growing your following on social media?

1.

2.

3.

4.

5.

What are your top 5 action steps related to email or database development and marketing?

1.

2.

3.

4.

5.

Financial Analysis & Markup Analysis

Financial Analysis: List your operating expenses. (Include dollar amounts.)

Markup Analysis: Calculate the following:

(Selling price of your product/service – Cost to produce) / Cost to Produce x 100 = Markup Percentage

Pitch Video

Pitch Video Instructions

You will record a pitch video (no more than 1 minute in length). In the video, you will deliver a pitch related to your business that succinctly addresses the following four areas:

1. Identify your business name and exactly what your product or service is.

2. Describe what sets you apart from similar companies. Include your USP.

3. Discuss early traction and/or facets of your business that could make it catch on quickly (those that would be of interest to potential investors).

4. Make a financial ask: state the amount of money you are asking for, what you will use it for, and what you are willing to give up in return (i.e., the percentage or stake in the business). Be sure to use one of the valuation methods discussed in this course so that the math here makes sense.

Again, your completed Assignment 3 template and pitch video should both be uploaded to Blackboard by midnight ET on Sunday of Week 10. Remember that your pitch video should be no more than 60 seconds in length. Reach out to your professor with any questions and good luck.

Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.

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Adventure Works Marketing Plan

PAGE * Arabic * MERGEFORMAT 9

Business

Launch Plan:

Part II

[Bernardre Pressley]

Email: [[email protected]]

Business: [Business or Website Here]

[Logo Name]

BUS599 Business Launch Plan: Part II

Contents

Positioning Statement 2

Marketing & Branding Checklist3

Sales/Prospecting Plan5

Customer Service Policy ……………………………………..6

Positioning Statement

Positioning Statement: Input a positioning statement below.

Remember, a positioning statement describes the specific benefits of your product or service. It also describes how your product or service addresses your target customers’ problems better than your competitors.

For individuals who want the best organic products for skin lightening, smoothing and facial massage and scrabbing, Shiners Beauty Company is the leading beauty company that delivers its products at affordable prices and deliver them for free to those who will have ordered via online platforms. These services are appreciated by the company's clients, who benefit from the company's innovative offerings. For this reason, Shiners Beauty Company takes a unique approach to business best practices by addressing the influence our goods have on our customers and the environment.

Marketing & Branding Checklist

What is the one thing that customers want from your product or service?

To make organic product with less effects on the customers unlike of the other competitor company.

How will your business provide value to the customer?

By Showing our customers that we value them and we are don't just look to make business and also informing the customers on how much time it will take for the service or our product.

How would you describe your brand?

“Do you want the best skin products?” – Shiners Beauty Company

What are the features of your product or service that will appeal to the target audience?

We will sell our products at affordable prices and deliver them for free to those who will have ordered via online platforms. We will also deliver an improved products from our competitors with less effects to out customers.

How will your marketing message convey the benefit of your product or service to potential customers?

“Our award-winning product set decreases costs and increases revenue." 

What type of packaging will you use, and will it appeal to your target audience? (Think about how you will get your brand out there through some type of visual representation

For client packaging, Strong-Density Polyethylene (HDPE) would be chosen because of its durability, strength, and high acid-resistance.

What media will you use in your marketing campaign?

Social Media channels to consider for my brand marketing would be INSTAGRAM since it is an Image-focused social network.

Sales/Prospecting Plan

What is your sales forecast (in units and/or dollars)? For nonprofits, this would be grants, donations, etc.

Year 1: $ 145,000

Year 2: $ 150,000

Year 3: $ 155,000

Year 4: $ 160,000

Year 5: $ 170,000

Write a brief sales script (1 to 2 paragraphs) that you can use when speaking with potential clients (or nonprofit donors).

Hello Sarah, my name is Joan and am calling from Shiners Beauty Company, I just wanted to ask a few questions about your previous kylie cosmetics products and may be you have had some challenges with their products but here I am with good news about our new and improved products of the kylie products. What are some of the side effects that you have experienced with their skin products? Here I am with a solution to your skin issues, try us @ Shiners Beauty Company and you won’t regret it.

In response to your questions, I'd like to share some additional information with you. Also, I'm curious about who you are. In order to learn more about our goods, we'd like to set up a 15-minute appointment where we can talk about what you've experienced and provide you some samples.

Thank you.

How many prospects (for nonprofits, this would include donors) will you contact per day (M-F)?

At least 5.

What days/hours will you devote to contacting prospects?

At least 5 hours in a day.

Customer Service Policy

Write a brief customer service policy statement (1 to 2 paragraphs) outlining your customer service policy.

Within the constraints of available, well-managed resources, the Shiners Beauty Company seeks to provide excellent and professional customer service both internally and externally. In order to achieve our goal, we have agreed on the following values: Preparing for our consumers' requirements before they arise. Customer service begins with a warm and friendly greeting, followed by careful evaluation of the customer's request or issue, and a sincere desire to help. Providing timely, responsible, and effective follow-up to our consumers in a respectful manner Being of service while maintaining high ethical standards and a sense of civic duty.

Encouraging participation and respect for the individual Statement of Purpose. Providing exceptional service to the public is the Shiners Beauty Company's policy and obligation. We can gauge the success of our services by listening to what our customers have to say about them. It also enables us to discover issues that need to be addressed. Quality customer service is based on the opinions of the people who get it. In the long term, it is more beneficial to receive constructive criticism than applause. According to this policy, every customer input will be treated uniformly and promptly, preventing any problems from "falling between the gaps." Even if a client's request cannot be fulfilled, the policy aims to make every interaction with the public a chance to create a satisfied customer, or at the at least one who feels heard and taken seriously.

The Shiners Beauty Company receives customer input in a variety of ways. This method specifies how Shiners Beauty Company Office will respond to complaints, service requests, and inquiries that come in via customer visit, phone call, letter, or email. Complaints, requests, and inquiries that do not go via the Shiners Beauty Company Office are expected to follow the same standards and procedures as those that do. Not covered by this policy: • Employee complaints concerning their supervisors' performance, which are addressed by their department manager and the company's owner separately. The Shiners Beauty Company Insurance carrier will receive claims for damages/effects. Standards for responding to inquiries Whenever possible, customer service issues, such as complaints, queries, and service requests, should be addressed immediately upon receipt. But in many cases, referral and follow-up are required in order to properly understand and resolve the problem…. A response to all correspondence, including complaints, inquiries, and service requests, should be provided within one business day.

Customers should know who to contact and when they may anticipate a response in this acknowledgement. The client input should be acknowledged verbally during the phone call or in-person visit. Customer feedback should be acknowledged via email if it is received by email. The client feedback should be acknowledged by telephone, postal mail, or e-mail, as appropriate, if it is delivered via postal mail. The usage of uniform templates for written acknowledgements can help reduce the amount of time it takes for personnel to handle them. The department responsible for responding, as well as the anticipated resolution date. An issue must be resolved in accordance with these guidelines by the department that was referred. Added Information Anyone working a public counter or answering the phone can be used as a customer service representative because clients may not know who to contact with their issues. A caller's phone number should be taken when employees transfer them so they can return the call if necessary.

Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.

TitlePage

,

Adventure Works Marketing Plan

4

Business

Launch Plan:

Part I

[Student Name]

Email: [Email Here]

Business: [Shiners Beauty Company]

[Beautiful Women for the World]

BUS599 Business Launch Plan: Part I

Contents Business Background 2 Business Concept 3 Target Market Info 4

Business Background

Business Summary

Your business name: Identify 2 possible choices for your business name and input them below.

1. For brand recognition and identity

2. The name identifies the organizational goals

Market size: Research your industry and input the total yearly sales in dollars.

$150,000 sales per year

Market potential for your business: Input the percentage of the market you are targeting.

As an organization, we are targeting 60% of the population to purchase the products

Main competitors: Input the top 3 competitors for your business.

1. Kylie Cosmetics

2. The Body Shop

3. Adore Beauty Company

Business Concept

Unique selling proposition (USP): Describe your USP in the box below.

Remember, your USP is what sets you apart from your competitors. It is why customers would buy from you vs. them and is important for properly positioning your brand.

We will sell our products at affordable prices and deliver them for free to those who will have ordered via online platforms.

Describe your business concept/idea.

Shiners Beauty Company was born as a result of complaints from several people who used some products of one of our competitors and got disappointed. The idea of develong a Company that make organic product with less effects on the customers was implemented.

What will your product/service be used for?

Our organic products will be used for skin lightening, smoothing and facial massage and scrabbing. The products are suitable for all people irregardless of health situations and age gap.

Where are similar concepts used and sold?

Adore Beauty Company is a place anyone would find services thatb relate to ours, however, the constituents of the products differ.

Target Market Info

What places do your prospects go for recreation?

We will find our customers in recreation joints such as bars and restaurants.

Where do your prospects do their shopping?

Malls and supermarkets

Provide demographic information about your ideal customer (age, gender, income, education, etc.).

Our customers will age between 18-65 years. WE will be targeting both young and aging women. They will be the working class group earning $20,000 per month. The level of education of our customers will never be our concern since we will be offering training.

Describe your target audience needs, goals, or motivations.

Our clients will need products that assure them of safety and health. They will need products that are easily available and affordable and if our Company offers it, there will be customer loyalty hence the growth of our brand.

What is your target audience looking for in a product or service?

Products that aligns with their level of income and satisfies the needs

What can you offer them? (Think meeting their needs.)

We will offer them safe to use products that helps conserve the environment as well satisfying their needs

Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.

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