Understanding The Marketing Environment
Using the industry of the product/service you chose in your Discussion assignment, complete the following:
Industry Research
Using articles predominately from the Trident Online Librarys full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central), conduct secondary research on the industry in which your chosen product/service operates. ( I have chosen Organic or Gluten-Free Food Product)
or other food/beverage)
From your research and what you have learned in the readings, identify 3 marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.
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