Strategic Management

9535Complete Exercise 8C, Steps 1-3, on pp. 264 of your text.

Challenge

Step 1: Calculate the financial worth of Coca-Cola based on four approaches:
(1) the net worth method,
(2) the net income method,
(3) the price-earnings ration method, and
(4) the outstanding shares method.
Step 2: Get an average of the four methods. In a dollar amount, how much is Coca-Cola worth?
Step 3: Compare your analyses and conclusions with those of other students.

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