Selling Design Thinking Your boss is unsure about this ‘design thinking’ thing – you and your team want to use design thinkin
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Selling Design Thinking
Your boss is unsure about this "design thinking" thing – you and your team want to use design thinking to do Business Analysis work. You can use this research on the economic impact of Design Thinking at IBM to guide you.
Make a business case to your boss as to why she should adopt design thinking. Keep it brief. Remember – if you can't explain it in 90 seconds you don't know it well enough!
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