Based on your proposed project, outline your mission, goals, and objectives. Your assignment should use a 12 pt. font and fit
Based on your proposed project, outline your mission, goals, and objectives. Your assignment should use a 12 pt. font and fit on 1 page with 1 inch margins.
Chapter 6: Mission Statement, Goals, and Objectives
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Chapter 6 Lecture
1
Mission Statement, Goals, and Objectives
The mission statement, goals, and objectives provide
a foundation for program planning
direction for the program
a basis on which to evaluate the program
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Mission Statement
Also called program overview or program aim
Describes the general focus or purpose
Might also reflect the philosophy
Helps to develop goals and objectives
Don’t confuse with vision statement
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Examples of Mission Statements
The mission of the Walkup Health Promotion Program is to provide a wide variety of primary prevention activities for residents of the community. [community setting]
This program is aimed at helping patients and their families to understand and cope with physical and emotional changes associated with recovery following cancer surgery. [health care setting]
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Program Goals
Goals are less specific than objectives and are used to explain the general intent of a program.
A goal is an expectation that (1) provides overall direction, (2) is more general, (3) has no deadline, (4) takes longer to complete, (5) is often not measured in exact terms.
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Examples of Goals
Prevent the spread of HIV in the youth of Indiana
Reduce the incidence of influenza in the residents of the Delaware County Home
Reduce the incidence of cardiovascular disease in the employees of the Smith Company
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Objectives
More precise than goals
Represent smaller steps that lead to reaching goals
Outline specific changes to occur
Written in measurable terms
Several levels of objectives
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Different Levels of Objectives
Type
Process
Impact Objectives
Learning
Behavioral
Environmental
Outcome Objectives
Program Outcome
Activities and tasks
Awareness, knowledge,
attitudes, and skills
Behavior change
Environmental change
Change in QOL, health status, risk, social benefits
Type of Evaluation
Process (formative)
Impact (summative)
Impact (summative)
Impact (summative)
Outcome (summative)
Consideration of the Time Needed to Reach the Outcome of an Objective
In addition to objectives being written at different levels within the hierarchy, they can also be written with consideration to the amount of time needed to reach the objective:
Short-term objective
Intermediate objective
Long-term objective
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Criteria for Developing Objectives – 1
Planners also need to be realistic with regard to the other parameters of the program.
Questions to consider include:
Can it be realized in a reasonable time frame?
Can the objective realistically be achieved?
Does the program have enough resources to obtain the objective?
Is it consistent with policies and procedures?
Do the objectives violate any of the rights of those who are involved?
Does it reflect the cultural characteristics of the priority group and the changes sought?
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Criteria for Developing Objectives – 2
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Elements of an Objective – 1
The outcome to be achieved, or what will change
The action, behavior, or something else that will change
“Apply, argue, build, compare, demonstrate, evaluate, exhibit, judge, perform, reduce, spend, state, or test”
The conditions under which the outcome will be observed, or when the change will occur
“Upon completion of the exercise class,” “as a result of participation”
The criterion for deciding whether the outcome has been achieved, or how much change
How much change will occur
“By 10% over the baseline,” “300 pamphlets”
The priority population, or who will change
“1,000 teachers,” “25% of employees of the company”
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Elements of an Objective – 2
Use measurable terms (Box 6.3)
Usually verbs
The verb must refer to something measurable and observable.
Some words work better with certain levels of objectives (e.g., list vs. explain).
“WHO is going to do WHAT, WHEN, and TO WHAT EXTENT?” (NCCDPHP, n.d., p. 2)
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Example Objective – 1
When asked over the telephone, one out of three viewers of the heart special television show will be able to explain the four principles of cardiovascular conditioning.
What level of objective is this?
Outcome (What)?
Target (Who)?
Conditions (When)?
Criterion (How much)?
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Example Objective – 2
During the next six months, 300 community residents will participate in one of the health department’s health promotion activities.
What level of objective is this?
Outcome (What)?
Target (Who)?
Conditions (When)?
Criterion (How much)?
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Example Objective – 3
By the end of the year, all senior citizens will be offered transportation to the congregate meals.
What level of objective is this?
Outcome (What)?
Target (Who)?
Conditions (When)?
Criterion (How much)?
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Healthy People 2020: Understanding and Improving Health – 1
The nation’s health promotion and disease prevention agenda
A blueprint to improve health using a 10-year plan
Evaluated at five years to update the document based on the events of the first half of the decade for which the objectives are written.
The result of the reviews, used to help create the next set of goals and objectives
Each set of goals and objectives has become more detailed than the previous.
Healthy People 2020 will guide U.S. public health practice and health education specialists through 2020.
Includes almost 600 science-based objectives spread over 42 different topic areas
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Example Goal and Objectives from Healthy People 2020
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