A recurring debate exists relative to product planning and focuses on the question of standardized products marketed worldwide v
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A recurring debate exists relative to product planning and focuses on the question of standardized products marketed worldwide versus differentiated products adapted or even redesigned for each culturally unique market. The video and your reading share ideas on standardization versus product adaptation. Using scholarly writing strategies, discuss and debate issue by including the following:
- Define globally standardized products and adapted or redesigned products for culturally unique markets including examples of each.
- What are the advantages and disadvantages of offering globally standardized products?
- What are the advantages and disadvantages of offering regionally redesigned or adapted products?
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