As a partner in a small communications firm, you have noticed that your fellow partners and several employees have ment

Before beginning work on this week's discussion forum, please review the link Doing Discussion Questions Right the expanded grading rubric for the forum, and any specific instructions for this week's topic.

Using proper APA format, support your answers with scholarly research, examples, and evaluation. Appraise your peers' postings and provide substantive feedback.

Evaluate and comment on the postings and views of at least two peers concerning their rationales and examples used to justify their responses.

Discussion Question

As a partner in a small communications firm, you have noticed that your fellow partners and several employees have mentioned new product ideas they felt were worth pursuing, but that none of these ideas have been pursued.  Propose a formal process to determine if ideas that are presented are worthy of market testing. Include the following in your proposal: 

• Likely sources of new product or business ideas
• Data gathering and factual analysis
• Ability to make creative leaps
• Need for fit with organization strengths and goals
• Confirmation of commercial viability

The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.

Your posting should be about 1 page (400 to 500 words) in length.