What insight does ROI give into investment performance? Is it acceptable to lose profit on one product, if that product is v

Unit 7 Discussions (

8

)

Unit 7 Discussion

(ACC211 Managerial Accounting)

What insight does ROI give into investment performance? Is it acceptabl

e to lose profit on one

product, if that product is vital to the sale of an extremely profitable product?

Why?

As you think about these questions, also consider what other measures beside ROI might be

help

in analyzing solutions to business problems

–

or

opportunities.

Unit 7 DB: Multifaceted Performers

(MUS121 Rhythm, Blues, & Hip Hop)

Consider the importance of MTV in

the careers of so many musicians who rose to fame in the

1980s. For this discussion, choose either Michael Jackson or Madonna, both of whom were

considered multifaceted performers who rise to stardom was the direct result of MTV. Use the

mashup tool to pos

t one of their videos and respond to the following:

·

Do you think that the importance of the visual medium, in this case, MTV, was a positive

or negative development in the music industry?

·

Were there any controversies associated with the video you chose? If

so, what were they?

·

Do you think that music videos help encourage performing artists to be more

multifaceted? Or do you think that it detracts from the quality of the music by placing so

much emphasis on non

–

musical elements?

Unit 7 Discussion: Planning

for Global Market (MKT200 Principles of Marketing)

Overview:

It's common for well

–

known B2C brands (brands that sell directly to consumers) to engage in

public

–

facing activities which promote the brand's commitment to social responsibility.

Considering the

goal to increase sales, brands leverage their ethical and social consciousness to

help accomplish this.

Simulated Business Scenario:

Toyota, the world’s largest carmaker, understands that their primary target market responds well

to brands that focus on s

ocial responsibility. Toyota’s senior management has been meeting in

Tokyo, Japan to devise a global marketing campaign centered on social responsibility. To this

end, Toyota decided to hire a consultancy to develop a 9

–

month plan ending December 31, 2021.

Management has asked for a presentation for an initial list of items that would be considered

valid elements of a social responsibility marketing plan that would accommodate each of the

markets that Toyota competes in.

Questions:

What type of research wou

ld the consultancy conduct to understand each of the wide variety of

cultures that the brand competes in?

Unit 7 Discussions (8)

Unit 7 Discussion (ACC211 Managerial Accounting)

What insight does ROI give into investment performance? Is it acceptable to lose profit on one

product, if that product is vital to the sale of an extremely profitable product? Why?

As you think about these questions, also consider what other measures beside ROI might be

help in analyzing solutions to business problems – or opportunities.

Unit 7 DB: Multifaceted Performers (MUS121 Rhythm, Blues, & Hip Hop)

Consider the importance of MTV in the careers of so many musicians who rose to fame in the

1980s. For this discussion, choose either Michael Jackson or Madonna, both of whom were

considered multifaceted performers who rise to stardom was the direct result of MTV. Use the

mashup tool to post one of their videos and respond to the following:

 Do you think that the importance of the visual medium, in this case, MTV, was a positive

or negative development in the music industry?

 Were there any controversies associated with the video you chose? If so, what were they?

 Do you think that music videos help encourage performing artists to be more

multifaceted? Or do you think that it detracts from the quality of the music by placing so

much emphasis on non-musical elements?

Unit 7 Discussion: Planning for Global Market (MKT200 Principles of Marketing)

Overview:

It's common for well-known B2C brands (brands that sell directly to consumers) to engage in

public-facing activities which promote the brand's commitment to social responsibility.

Considering the goal to increase sales, brands leverage their ethical and social consciousness to

help accomplish this.

Simulated Business Scenario:

Toyota, the world’s largest carmaker, understands that their primary target market responds well

to brands that focus on social responsibility. Toyota’s senior management has been meeting in

Tokyo, Japan to devise a global marketing campaign centered on social responsibility. To this

end, Toyota decided to hire a consultancy to develop a 9-month plan ending December 31, 2021.

Management has asked for a presentation for an initial list of items that would be considered

valid elements of a social responsibility marketing plan that would accommodate each of the

markets that Toyota competes in.

Questions:

What type of research would the consultancy conduct to understand each of the wide variety of

cultures that the brand competes in?