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February 21, 2022

Read the article, The Ansoff Matrix – Understandi

Business & Finance /Operations Management

Read the article, The Ansoff Matrix – Understanding the Risks of Different Options. In the article, the author discusses four different types of product-market strategies: Market penetration, Market development, Product development, and Diversification.

Select one of these strategies that you would use for future growth of a business and examine the main advantages and disadvantages of the selected strategy. Provide an example or scenario to support your response.

TheAnsoffMatrix-UnderstandingtheRisksofDifferentOptions.pdf

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