Matching Culture or Subculture With the Selected Product
Order Instructions
The company is Coca-Cola, and the product is Coke. The country is China. This essay has to follow my previous essay, which I have attached.
Essay Task
Matching Culture or Subculture With the Selected Product
Elements to research and review about the in-country culture and subcultures could include but are not limited to:
behavior,
choices,
taboos,
habits, and
living conditions that may define a part of the culture.
In this section, determine how culture or subcultures will determine the characteristics of your product. Provide the readers with a clear connection between the culture or subculture and how the organization will persuade the potential customers to purchase the product.
Document your sources and relevant notes for use when formatting in-text citations and references. The goal would be to provide at least two sources that view your issues from opposite positions. Your submission must be a minimum of two pages in length, although you should not limit the thoroughness of your research and discussion based on this minimum requirement.
Adhere to APA Style (7th ed.) when constructing this assignment, including in-text citations and references for all sources that are used.
Use the following format for organizing your submission.
Restate the issue fully. Thoroughly identify courtesies, behaviors, and customs of the subcultures. Generally, no in-text citations or sources are needed for this section.
After you have completed your research, document your findings as related to the issues identified above. Provide your readers with the information and data (e.g., charts, graphs) to support your analysis and arguments. In this section, you will need in-text citations and references, which should be formatted using APA Style (7th ed.).
Using the material presented in Section II, analyze and argue all possible sides of the possible courtesies, behaviors, and customs as you feel are necessary. Focus on trying to make good cases for choosing different solutions.
Provide your readers with your recommendations and conclusions.
Extra Information
Identifying Business Strategies for Overseas Operations Product Market Research An old business adage is to always know your product better than any competitor. Start with your product research as related to culture and subculture. Because the product chosen in Unit II may already be in production, researching is simplified. Business strategy is nothing more than planning before implementing new ideas to improve sales or increase profits. Different organizations and managers have different strategies based on methods they have found to be successful in the past. This unit will only address a few for practice.
No one formula or procedure exists for market research of a specific product because there are so many avenues you may take. On the other hand, many organizations tend to focus on marketing, costs of production, and possible profit margins only. In today’s business world, research should include culture, subcultures, environment, social responsibility, and communication—both electronic and personal. All of these, including the basic marketing and financial considerations must be a part of an overall business strategy. Any method chosen is acceptable if it leads to results used in exploring possible markets. For example, what sources would be needed to manufacture plastic toys using polyethylene resin pellets (PSPs)? First, identify the source of the PSPs by populated area; next, check if the plastic toys are sold in any of the populated areas of the selected country. Populated areas in which the products are not sold but do produce PSPs could be excellent candidates for corporate expansion. The practice described above needs to be viewed through filters of culture and subcultures. For example, plastic toys may not be allowed based on religious or cultural beliefs. Also, PSPs may not be allowed in all countries. Hypothetically, assume that your research identified two or more populated areas for test marketing. Research would then continue to determine whether or not the culture or subculture could support the marketing of plastic toys. After your research on the populated areas is complete, then the work consists of analyzing the results from the research. It is important not to prejudge the outcome of your analysis. You must trust your native intelligence to decide on which populated area would have the best potential for investment and expansion of your corporation. The aforementioned is merely one idea among many; you will develop a technique and style with which you are comfortable. What tends to work for most intercultural managers is following your ideas without prejudice. Without prejudice, decision makers may be divided into two major categories. Review the following, and practice your own decision-making process when considering the impact of culture and subcultures, environment, ethics, and communications. Business and Course Writing Format Actions speak louder than words. The requirement for this course is to consider how culture and subcultures affect most decisions you make, both in academia and the real world. Each unit of this course provides specific issues for your studies. Many have subsets, and each subset must be treated as equal to all other issues.
Another way to state this is to only deal with one issue at a time. For example, for this unit, elements to research and review about the target culture and subculture could include, but are not limited to: • behavior, • choices, • taboos, • habits, and • living conditions that may define a culture. Each of the bullet points above require your full attention. To help with formulating actual business strategies, prepare a skeleton draft of what issues you need to address. It need not be fully populated on your first try and could look similar to the example below. Business Strategies for the Selected Country • In-country personnel behavior: • Choices, such as office location: • Taboos of the host country: • Cultural or subcultural buying habits: • Living quarters for staff personnel: • Required dress code:
Then, you expand the basic strategies, as shown below. • Personnel behavior: Personal behavior includes any acts in the presence of the host country’s citizens. This is a broad definition but is vital for the success of a branch office in a host country. Research should focus on the culture and any subcultures, so your part is to educate all in-country personnel on what behavior offends the host country’s citizens. • Choice of office location: The basic elements required for selecting an office in the host country are location in regard to the offices of the wholesalers, traffic patterns, and whether or not the office location will provide receiving docks for products and warehousing necessities. • Taboos: Culture and subcultures must be understood, and it is important subject matter for training incountry staff. • Shopping, buying, and selling: These elements should be studied using two separate criteria. The first will be in regard to the offices, and the second will be in regard to the needs of employees and their families. For example, in some countries, there are no grocery stores. The host country’s population may use outdoor displays of grocery items. The safety of the shopping areas must then be considered. For host countries where security is questionable in shopping areas, the organization must be prepped to provide protection. For example, in Venezuela and Guatemala, the embassies have commissaries within the embassy compounds that may be accessed by U.S. citizens. • Living quarters: In some host countries, the organization leases entire complexes for housing its personnel. In others, the host country security allows for standard housing. Check your host country for the availability of housing. • Dress codes: Cultures and subcultures may have different dress codes for specific events. For example, in the Republic of the Philippines, for formal events, the Barong Tagalog is worn even by the U.S. Ambassador. It is a long-sleeved shirt worn over a white t-shirt. Once you have more detailed information, you can then format that information in outline form, which is shown below. • Restate the issue fully. Thoroughly identify courtesies, behaviors, and customs of the subcultures. Generally, no in-text citations or sources are needed for this section. • After you have completed your research, document your findings as related to the issues identified above. Provide your readers with the information and data (e.g., charts, graphs) to support your analysis and arguments. In this section, you will need in-text citations and references, which should be formatted using APA Style (7th ed.). • Using the material presented in Section II, analyze and argue all possible sides of the possible courtesies, behaviors, and customs as you feel are necessary. Focus on trying to make good cases for choosing different solutions. • Provide your readers with your recommendations and conclusions.
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