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Figures title: 7

Week 8 Business-Level and Corporate-Level Strategies Assignment

Student’s Full Name

BUS499 Business Administration Capstone

Professor’s Name

Date

Template Instructions (delete this page before submitting)

This template is provided to help you meet the assignment requirements.

This page should NOT be submitted with your assignment, as it is not part of an academically written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the grading rubric.

HOW TO USE THIS TEMPLATE

· Read the explanations provided in the template for each section of your paper.

· The explanations are in blue font below.

· You should have already read the assignment instructions in Blackboard.

· Type your response to each of the assignment requirements within the designated sections.

· Each assignment requirement is identified using a section Heading that is in black font

· DO NOT add extra spaces between sections.

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· The required headings have been provided for you.

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· After typing your responses, change the font color to black and make sure it is not in bold.

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· Everything in blue font below should be deleted and replaced with your responses.

· DELETE this entire page before you submit your assignment to avoid losing points. Do not leave a blank page here.

REMINDERS

· The assignment is due in week 8. Late submissions negatively impact your grade.

· Use the same public corporation you used for assignments in Week 3 and 6.

· Do not copy content from previous assignments in this class or others.

· Include at least 6 full and complete academically written pages that address the requirements. The title page, this instruction page, and the source page do not count.

· Use at least 3 quality sources, one of which MUST be the course textbook.

· Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.

Week 8 Business-Level and Corporate-Level Strategies Assignment

Write your introduction to this 6 page paper here. Include one paragraph (not more than 6 lines of text) that explains what your paper will discuss. Much of your introduction may be taken from the assignment instructions (in your own words). Read all assignment resources to understand what should be included in your paper. Be sure to review the assignment instructions in Blackboard, the grading rubric, and relevant course announcements to understand the requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes in this section. After reading these instructions, replace this blue text with your introduction and change the font color to black.

Business-Level Strategies

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm. You will also need to determine whether or not you judge this to be a good choice (Note: in this step you need to choose and write about only one business-level strategy from the text book (not Google). Hint: See Figure 4.1 in the textbook. Include a thorough justification for your choice that is backed by facts and sound judgement. For background, be sure to research and explain the industry in which your selected corporation operates. You could also briefly (1 – 2 sentences) define the business-level strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to your analysis. Read Chapter 4 in the course textbook. Review the Week 4 Learn Reading for supporting content. Your response here should demonstrate that you understand the key concepts regarding the selected business-level strategy and can apply them to a real-world corporation. Keep in mind that this is a 6 page paper and as such your analysis should thoroughly address the concepts discussed in the course. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ to 2 pages of well-constructed, in-depth analysis in this section.

In this section, you could research and identify the core competencies your chosen firm uses to implement its business-level strategies and discuss their effectiveness. You could also demonstrate from your research how the firm uses its core competencies to create and sell its products in the marketplace. Consider the actions & choices your firm has made to compete in individual product markets. Review Chapters 4-9 for specifics on the business-level strategies. Your response should clearly identify the one business-level strategy from the textbook that you think is most important to the long-term success of the corporation. Your response must also include a clearly stated and justified judgement on whether that strategy is a good choice. Include enough content and depth to demonstrate a thorough analysis of your selected corporation’s business-level strategy. Remember that this is a 6 page paper and as such, you will need to dig deep. After reading these instructions, replace this blue text with your analysis and change the font color to black.

Corporate-Level Strategies

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm. You will also need to determine whether or not you judge this to be a good choice. (Note: in this step you need to choose and write about only one corporate-level strategy from the text book (not Google). Hint: See chapter 6 in the textbook. Include a thorough justification for your choice that is backed by facts and sound judgement. You could also briefly (1 – 2 sentences) define the corporate-level strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to your analysis. Read Chapter 6 in the course textbook. Review the Week 6 Learn Reading for supporting content. Your response here should demonstrate that you understand the key concepts regarding the selected corporate-level strategy and can apply them to a real-world corporation. Keep in mind that this is a 6-page paper and as such your analysis should thoroughly address the concepts discussed in the course. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ to 2 pages of well-constructed, in-depth analysis in this section.

Your response should clearly identify the one corporate-level strategy from the textbook that you think is most important to the long-term success of the corporation. Your response must also include a clearly stated and justified judgement on whether that strategy is a good choice. Include enough content and depth to demonstrate a thorough analysis of your selected corporation’s corporate-level strategy. Remember that this is a 6 page paper and as such, you will need to dig deep. After reading these instructions, replace this blue text with your analysis and change the font color to black.

Competitive Environment

Analyze the competitive environment to determine the corporation's most significant competitor (this will require research outside of the course material). Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Hint: read chapters 1 through 10 in the course textbook as they provide a solid background for this section. Review the Week 1 through 8 Learn readings for supporting content. Remember that this is a 6 page paper and requires a thorough competitive analysis. Strive for about a 1 ½ to 2 pages of well-constructed, in-depth analysis in this section. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your analysis and change the font color to black.

Market Cycles

Determine whether your choice from Question 3 (Competitive Environment section above) would differ in slow-cycle and fast-cycle markets. It would be a good idea to briefly explain what the slow-cycle and fast-cycle markets are from the textbook (cite your sources) as a short introduction to your determination. Hint: read Chapter 5 in the course textbook. Remember that this is a 6-page paper and therefore each section requires a thorough response that demonstrates your understanding of key concepts covered in the course and your ability to apply them to a real-world corporation. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your response and change the font color to black.

Sources

1. Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.

2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)

3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)

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External and Internal Environments

Student’s Name

Institution

External and Internal Environments

A typical business organization exists in an environment affected by both internal and external factors. Factors present in the internal environment can be influenced by the business directly. External factors exist outside the business, and the business cannot single-handedly affect them; instead, it should adjust its strategies to conform to the external environment. This assignment looks at several internal and external factors and how they affect a business.

General Environment

BSNL is a telecommunication company based in New Delhi, India (BSNL, 2022). The company is affected by different factors, both internally and externally. The following are the segments in the general environment that have a significant impact on the company:

1. Technology

2. Social

Technology

Being a telecommunications company, technology is one of the most significant segments of the environment that affect BSNL. Most of the company's processes and procedures are technological, which implies that technology significantly impacts the company and its operations. Keeping in mind that most of the processes in the company are computerized, technology is at the core of the company's performance. The company uses computers and related devices to provide for its customers and clients. Technology is not only used inside the company but outside as well. The company has to keep up with advancements in technology to make sure it is at par with the trending inventions in the sector. Being technologically advanced enables the company to be more competitive in the market. Businesses that operate in technology-based industries must quickly adjust their strategies to adapt to the new environment. This makes them more effective and efficient in service delivery.

Social

BSNL operates in the telecommunication industry, which is one of the most interactive industries in business (BSNL, 2022). This implies a high level of socialization, making it necessary for the business to invest in the social aspect of the business. The company interacts with millions of customers every single day. Communication is about interaction and social life. The social aspect is a critical segment in the operation of BSNL because it determines how the company interacts with its market.

Businesses need to invest in the social aspect as this enables them to effectively interact with their markets and understand how to serve their customers so that they are satisfied. For this reason, the company has invested in training its customer executives about the importance of adequate socialization. This has enabled the company to build a positive image in the market and attract and retain customers. The company has also invested in corporate social responsibility by participating in community services.

Five Forces of Competition

Every significant business is faced with at least five forces of competition (Michael, 2020). Each force has a different impact on the business, depending on the environment in which it operates and how it handles its challenges. In the case of BSNL, the two major competition forces are competitive rivalry and the threat of new entry.

Competitive Rivalry

This is a force of competition concerned with the rivalry between businesses that already exist. Such businesses offer similar products and services in the same area, which creates some form of friction between them, resulting in competitive rivalry. BSNL faces competition from other companies such as MTNL and Airtel. The company has addressed the force of competitive rivalry by providing world-class services to its clients. The company provides reliable services at affordable rates to ensure it stays ahead of the competition.

The Threat of New Entry

Telecommunication is a lucrative business in India, given the country's large population. This implies a threat of new businesses entering the industry and making competition even stiffer for the existing ones. BSNL understands this threat and has addressed it by providing its customers with the best products and services. This makes it difficult to compete against the company because it has attracted and retained many customers. In a competitive environment, businesses need to effectively deliver services so that they remain relevant in the industry (Craig & Campbell, 2012).

Future Improvements

As far as the competitive rivalry is concerned, BSNL can improve by understanding the strategies that its competitors are putting in place. The company should also research and understand the market about what exactly is needed. This will put the company in the right position to implement new strategies that will make it more competitive. This strategy still applies in the force of the threat of new entry. It is essential to conduct market research and use the feedback to make new strategies that will make a business more competitive.

Greatest External Threat

The greatest external threat is competition. BSNL faces stiff competition from companies such as MTNL and Airtel (BSNL, 2022). The company understands that this is significant to its performance. It is focused on extensive market research to understand the market's specific needs. This will enable it to develop new strategies that will address the threat and make the company more competitive.

Greatest Opportunity

BSNL has the opportunity to expand its coverage. BSNL has 24 million users, while the population of India is more than 1.3 billion people. This implies that the company can expand and cover a more significant percentage of the market. It needs to customize its services to meet the market's needs (Michael, 2020). This will be significant in growth.

Strengths and Weaknesses

The greatest strength of BSNL is effective management. The company has a competitive team of management officials with experience and expertise in different fields. This has enabled the company to build a strong team that has played a key role in its success in the industry. The top management provides servant leadership that has motivated the rest of the employees to do their best (Craig & Campbell, 2012). The greatest weakness of BSNL is poor marketing strategies. The company's marketing team is not as effective as it should be, leading to a decrease in the market share. This issue should be addressed through marketing seminars and benchmarking to enable the marketing team to learn effective strategies.

Strategy

The best strategy to deal with the threat of competition is by studying the market and providing customized services to meet the needs of customers. As far as fixing the weakness of poor marketing is concerned, the company should train its marketing executives on the best approaches to marketing so that the company can increase its market share.

Resources, Capabilities, and Core Competencies

BSNL has sufficient financial and human resources. In 2020/21, the company recorded revenue of over USD 2.5 billion (BSNL, 2022). This solid financial muscle can enable the company to invest more. With a workforce of 64,000 employees, the company has sufficient human resources to run its operations. Concerning its resources, it is understood that BSNL can expand its services and operations to be a leader in the market.

One of the core competencies of BSNL is teamwork. The company believes in joint efforts. It encourages employees to work together in teams, which helps them grow individually and collectively. Teamwork is effective as it boosts productivity (Michael, 2020).

Sources

BSNL. 2022. About BSNL. Retrieved from https://www.BSNL.co.in/opencms/BSNL/BSNL/about_us/company/about_BSNL.html

Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.

Tom Craig & David Campbell. 2012. Organizations and Business Environment. Routledge.

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Week 3 Strategic Management and Strategic Competitiveness Assignment

Student’s Full Name

Strayer University

BUS499 Business Administration Capstone

Professor’s Name

Date

Week 3 Strategic Management and Strategic Competitiveness Assignment

            In this research paper, an Indian public corporation, BSNL, has been chosen to describe its business in globalization, technology, stakeholders, and overall performance. It is a public company in India, and it provides services to individuals, businesses, and households in telecommunications and networking. It was established on October 1st, 2000, and has its headquarters in Delhi. Bharat Sanchar Nigam Limited (BSNL) is the company's official name. It primarily provides mobile-related services, internet-based services, fixed-line, and digital TV-based services. The company employs more than 63,966 people, controlled mainly by the Indian government. To keep people in rural and urban India connected, BSNL offers various specialized telecommunications services. To help its customers run their businesses daily, it offers prepaid and postpaid services. BSNL Corporation's goal is to become India's premier telecommunications company, with a regional and international presence in Asia-Pacific. We are committed to providing clients with world-class telecom technology services at low pricing, and we believe that this will have a positive impact on India's economy. Some goals have been set by BSNL's management, such as providing consumers with high-quality fixed services and building their trust, being the leading supplier of GSM services, and offering broadband services to more than 20 million Indians. Additionally, BSNL is attempting to achieve the objectives of Indian government policy by better understanding the long-term needs of Indian customers (Buddhapriya, 2018).

Globalization

Globalization has brought numerous private sector businesses into competition with India's state-owned BSNL Corporation, including Vodafone, Tata Communications, RCom, and Airtel. BSNL has put a quality-based telecom network for clients by linking rural and urban digital network service-related programs for rural and urban customers. It is currently BSNL's mission to improve the quality of the country's telecom network, extend the network, provide new telecom services with ICT applications in rural areas, and retain the loyalty of its customers. Since its inception, it has made an effort to reach all corners. A total of 8.90 million broadband service subscribers are taking advantage of BSNL's broadband services. BSNL has maintained its telecom monopoly in India by generating a competitive advantage over its rivals by accurately structuring its workforce and enhancing customer satisfaction (Othman et al., 2020). Maintaining complete transparency in the billing system is a major factor behind the recent growth in customer traffic for BSNL Company's newest technology. It has added more than 20,000 new clients in India monthly.

Technology

As a result of the rollout of 3G, 4G, and 5G services, the BSNL Company has benefited from the latest technological innovation. More ports, faster data transmission via optical fibers for customers, and improved infrastructure built with next-generation networks are just a few of the value-added services that BSNL is offering as part of its business strategy. For several years, the BSNL Company has been fiercely competing with commercial telecom operators in India's rural and urban markets because of its superior services. To enable its clients to converse and send messages, MTNL, a subsidiary of BSNL, has offered landline services to the citizens. Through the many uses of technological advances, BSNL has improved its broadband services to suit the needs of the third generation with superior mobile-based cellular networks, producing enormous customer traffic and earning revenues at a much greater level. In India, BSNL Corporation provides Wi-Fi services to customers at their homes and offices to better manage their work (Pal, 2019).

Industrial Organization Model

Since globalization, the telecom industry has been the most competitive market. As technology in the telecom business has advanced, BSNL has continued to provide its clients with better service, ensuring more satisfaction. With the help of ATM card capabilities, debit cards, and credit cards, the BSNL Company has set up customer service centers where clients may pay their bills, acquire prepaid vouchers, and learn about tariffs. A top-rated service supplied by BSNL Company is the Sanchar net service, which the company established. This corporation has some properties, including factories located around India in places like Kolkata, Kharagpur, Bhilai, and Ranchi, amongst other locales.

Resource-Based Model

            According to the resource-based approach, a company's resources and capabilities are its greatest asset. A company's strategy and capacity to produce above-average returns is based on the originality of its knowledge and competencies (Michael, 2020). When it comes to how BSNL has been making above-average returns, the resource model relies on the fact that it has been expanding its customer base. The BSNL Company's revenue maximization approach has conquered the untapped Indian telecoms market. Efforts to modernize technology, organizational structures, and how services are delivered resulted in better customer results. BSNL's income leakage is being handled by adopting remedial steps, such as requesting that consumers pay their invoices on time.

To provide a transparent business model to its many stakeholders, such as consumers, workers, banks, law enforcement agencies, fraud, unethical behavior, and illegal actions are not tolerated in its operations. Bills may be generated more quickly thanks to the CDR billing system, which BSNL has been working hard on developing. According to various telecom industry requirements, it has devised acceptable marketing techniques for boosting its business. As BSNL continues to extend its landline and mobile services in India, it has spent more than $4000 million doing so. It has been cutting its administrative expenses to increase its market reach significantly. As a result, the company's operations have been adversely affected by changes in the global business climate in terms of technology. Because of the resources employed by BSNL Company, it has generated earnings above the industry average (Prasad, 2016).

Vision

  By clearly articulating each stakeholder's demands, the organization's mission statement has impacted its stakeholders. It is a result of BSNL's ethical image and commercial growth that all stakeholders have faith in its ethics and success. Stakeholder satisfaction is critical to BSNL's goal of being the world's largest telecommunications provider. Aiming to improve stakeholders' performance, like BSNL workers, the company is training and enlisting its stakeholders to cut costs and increase profitability from its operation. According to research, employee productivity has been shown to correlate with the company's stated goal and vision.

Mission

             Most large corporations have a vision and mission statement that serves as a road map for all of their activities toward achieving that vision. BSNL also has a goal of being the "biggest Telecom Service Provider in South East Asia." In order to be the largest, BSNL must first grasp what constitutes a huge parameter. It can be measured in terms of revenue, ARPU, profit, subscribers, network (number of exchanges), or business to consumer (B2C) transactions. BSNL's market share will inevitably decrease as the industry transitions from a monopoly to a multi-operator environment. A company's mission identifies the markets and customer demographics in which it plans to operate (Michael, 2020).  According to the BSNL Company’s mission statement, its revenues are also distributed to their staffs, who serve their clients better. Employees' career aspirations are aligned with BSNL Corporation's strategic priorities to increase productivity and revenues. Thanks to their hard work, workers at BSNL helped the company gain third place in terms of Internet users behind China and America.

Stakeholders

Corporations are responsible for providing for their economic well-being and helping those less fortunate in their communities. To gain a foothold in India's telecom industry, BSNL Corporation's stakeholders have been depending on the company's operations and investing heavily in developing new service offerings. With increasing trust in BSNL's performance, the company strives to satisfy its shareholders' expectations by delivering excellent performance and exceeding expectations. There are at least three distinct groups of people involved in the day-to-day operations of a business. This includes capital market stakeholders (shareholders and key capital providers), product market stakeholders (main consumers, suppliers, local community, and labor unions), and organizational stakeholders (all employees, non – managerial and managerial) (Michael, 2020).

Financial and legal authorities have been an invaluable resource for BSNL when it comes to creating improved financial reports that can be shared with all stakeholders.  Additionally, it contributes a portion of its earnings to the upliftment of India's poorest parts of society through effective Corporate Social Responsibility. For the benefit of the company's workers, a work environment that is favorable to their success is being created. Customers appreciate the promptness with which BSNL5 has introduced new services that have proven to be beneficial to them. Employees have been provided with a work environment that encourages them to perform high (Prasad, 2016).

BSNL's primary issues, such as long activation times, frequent rate changes, and poor service personalization, have taken a significantly greater toll on the company. Management at BSNL has reacted fast and strategically to technical developments taking place in the telecom industry so that resources may be used effectively by battling its competitors. As a result, their company's total performance has been boosted by well-crafted marketing techniques.

In order to produce more traffic, BSNL Corporation has to increase the number of subscribers, improve network usage, and give improved value added services to existing customers. BSNL Corporation has handled its social and political responsibilities to a much greater level in order to build its technological and organizational capacities. For the Indian market's telecom industry, BSNL Corporation has developed the correct strategy to preserve its dominant position. Customer expectations are met by providing flexible registration, introducing door-to-door service, and entering the market.

Since its inception, the BSNL Corporation has been responsive to the needs of its customers by introducing innovative products and services. BSNL Corporation has exceeded the customers' expectations. As a result, the company's contact centers, metro-based telecom offices, and the introduction of high-speed internet services like 3G and 4G have helped to elevate BSNL to the position of being the finest telecommunication company in the country. Paying their bills online using an ATM or debit card saves customer’s time. With the support of BSNL Corporation's low-cost services, more customers are taking advantage of the company's offerings by signing up for new services (Srivastava & Shainesh, 2015). As a result, the BSNL Corporation's total success has been positively influenced by consumers regularly.

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