Strategic Management

9453Overview

You will begin by creating a SWOT and a BCG matrix.

Challenge

For the SWOT
Follow Steps 1-2 of the Learning Exercise 6A in your text. (Note: These are individual exercises and not a group exercise. This differs from your text.)
Then, prepare a SWOT Matrix for the Coca-Cola Company.
For the BCG (Learning Exercise 6C)
Use the information in the Learning Exercise in your text to prepare a BCG matrix for the Coca-Cola Company locating each division where you believe it represents its position relative to market share and growth.
When complete with both exercises (6A & 6C)
Write a short narrative (one page or less) of your key conclusions from:
(1) your SWOT analysis of the Coca-Cola Company,
(2) your BCG work on the Coca-Cola Company. In addition, include your conclusions on the Coca-Cola Company as a result of its position in the BCG and the results of SWOT.
Make clear recommendations for the Coca-Cola Company based on integrating the work from the above models.

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