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February 15, 2022

Discussion

APA (edition "APA 6"), Business and Management

Question to address:

Social Media is a critical part of marketing for many companies. Watch the following video:

https://www.youtube.com/watch?v=oi63bHrN7a0 (Links to an external site.)

Read the following article: https://www.inc.com/amanda-pressner-kreuser/marriott-just-tripled-revenue-earned-through-its-content-site-traveler-heres-how-theyre-inspiring-customers-and-making-a-profit.html (Links to an external site.)

In your post this week, answer the following questions:

1) Do you think this company has a good social media marketing program based on the video and article? Why?

2) What would you do to improve their program? Be specific on changes or additions you would make.

(Be sure that your response is supported with specific data from your research and/or this weeks reading. Your submission should look more like an essay than a casual chat.)

Please make sure you reference any sources you use to support your argument.

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