Overall Discussion Forum Notes: You must make a primary post before you can see the other student posts. The primary p

Overall Discussion Forum Notes:

1. You must make a primary post before you can see the other student posts.
2. The primary post is due on Wednesday of the assigned week.  Primary post made after Wednesday will receive a 10% penalty.
3. You must reply to at least two other students after your primary post.  The reply posts must be submitted by the due date.
4. Reply posts must extend the overall conversation and be substantive.  Simple reply posts or simple statements of agreement will receive point deductions.
5. Any approved late submissions will receive a maximum score of 75%.
6. Click the three dots in the upper right hand corner and review the scoring rubric.

Instructions:

Write a post for the Discussion on this topic, addressing the questions below. Each part should be 1–2 paragraphs or several bullet points in length.

Part 1: Identifying the Customer and Problem

Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.

Part 2: Factors Influencing Customer Decisions

Provide a brief profile of your target segment using at least three of the following categories:

• Geographic characteristics: e.g., location, region, population size or climate.
• Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
• Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
• Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
• B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity

Part 3: Reaching the Customer

Based on this profile, identify 2–3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.

Part 4: Respond to Classmates’ Posts

After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.