BUS599 Business Launch Plan: Part I

Contents

Business Background2

Business Concept3

Target Market Info 4

Business Background

Business Summary

Your business name: Identify 2 possible choices for your business name and input them below.

1. For brand recognition and identity

2. The name identifies the organizational goals

Market size: Research your industry and input the total yearly sales in dollars.

$150,000 sales per year

Market potential for your business: Input the percentage of the market you are targeting.

As an organization, we are targeting 60% of the population to purchase the products

Main competitors: Input the top 3 competitors for your business.

1. Kylie Cosmetics

2. The Body Shop

3. Adore Beauty Company

Business Concept

Unique selling proposition (USP): Describe your USP in the box below.

Remember, your USP is what sets you apart from your competitors. It is why customers would buy from you vs. them and is important for properly positioning your brand.

We will sell our products at affordable prices and deliver them for free to those who will have ordered via online platforms.

Describe your business concept/idea.

Shiners Beauty Company was born as a result of complaints from several people who used some products of one of our competitors and got disappointed. The idea of develong a Company that make organic product with less effects on the customers was implemented.

What will your product/service be used for?

Our organic products will be used for skin lightening, smoothing and facial massage and scrabbing. The products are suitable for all people irregardless of health situations and age gap.

Where are similar concepts used and sold?

Adore Beauty Company is a place anyone would find services thatb relate to ours, however, the constituents of the products differ.

Target Market Info

What places do your prospects go for recreation?

We will find our customers in recreation joints such as bars and restaurants.

Where do your prospects do their shopping?

Malls and supermarkets

Provide demographic information about your ideal customer (age, gender, income, education, etc.).

Our customers will age between 18-65 years. WE will be targeting both young and aging women. They will be the working class group earning $20,000 per month. The level of education of our customers will never be our concern since we will be offering training.

Describe your target audience needs, goals, or motivations.

Our clients will need products that assure them of safety and health. They will need products that are easily available and affordable and if our Company offers it, there will be customer loyalty hence the growth of our brand.

What is your target audience looking for in a product or service?

Products that aligns with their level of income and satisfies the needs

What can you offer them? (Think meeting their needs.)

We will offer them safe to use products that helps conserve the environment as well satisfying their needs

Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.

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