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February 8, 2022

Strategic Management

APA, Business, Masters

9408Comparing what is planned versus what you recommend is an important part of the case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing now as well as what they should do in the next fiscal year.

Challenge

Complete the Strategies in Action; Assurance of Learning Exercise 5B of your text.

Step 1: Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases.
Step 2: Determine two strategies that Coca-Cola is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.
Step 3: Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.

David, F. R., & David, F. R. (2019). Strategic management: a competitive advantage approach, concepts and cases (17th ed.). Upper Saddle River: Pearson. ISBN: 978-0135192221

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