Trade Promotions, Partnerships, Sponsorships, and EventsThis week you will continue developing your marketing and communicati
Trade Promotions, Partnerships, Sponsorships, and Events
This week you will continue developing your marketing and communications plan for The Westside Coffee Company.
The Westside Coffee Company has just created bagged ground coffee that it wants to start selling at its local grocery chain in the ground coffee section of the store.
Create 2 proprietary trade promotion ideas to execute at the grocery stores to generate awareness, induce trials, and promote purchases of Westside’s new bagged coffees.
As part of the annual marketing plan, the owners of The Westside Coffee Company want to give back to the local community along with raising their local visibility. Develop concept ideas for each of the following:
- Long-term cause-related marketing initiative to give back to the community
- Partnership in the local community that could help provide visibility
- Local sponsorship to raise its community profile
Write a 550- to 750-word executive summary of each proposal.
Estimate the costs associated with each proposal.
Syllabus
MKT/498 v9
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MKT/498: Integrated Marketing Strategies
Course Information
Description
This course provides students with an in-depth study of integrated marketing communications (IMC). Emphasis will be placed on the strategic roles and integration of marketing communication tools including advertising, sales, promotion, marketing channels, and marketing management.
Credits
3
Course Learning Outcomes
|
In this course you will learn to: |
Where you will demonstrate your learning: |
|
Evaluate research used to develop marketing strategies. |
Wk 1- Apply: Summative Assessment Consumer/Marketplace Insights and Micro-Moments |
|
Design a strategic marketing and communications plan. |
Wk 4 – Apply Summative Assessment: Trade Promotions, Partnerships, Sponsorships, and Events |
|
Evaluate marketing strategy performance. |
Wk 5 – Apply Summative Assessment: Strategic Marketing Plan/Marketing Metrics |
Materials
Textbook
Schulz, E. (2021). Integrated marketing strategies. MyEducator, LLC.
Tools
MyEducator®
Microsoft Power Point®
Third-Party Trademarks That Appear in This Course
University of Phoenix is a registered trademark of The University of Phoenix, Inc. in the United States and/or other countries.
Blackboard and SafeAssign are registered trademarks of Blackboard Inc.
MyEducator is a registered trademark of MyEducator Inc.
Microsoft PowerPoint is a registered trademark of Microsoft Corporation in the U.S. and/or other countries.
All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.
Schedule Overview
Note: Practice assignments are due Day 5 and Apply assignments are due Day 7 unless indicated otherwise. Initial discussion posts are due Day 3 and the 2 required responses are due Day 7.
|
Wk and Topic |
Activities |
Assignments and Points |
|
Wk 1 – Digital Marketing and Social Media |
Learn: Introduction Learn: Topic 1: Gathering, Analyzing, and Leveraging Consumer and Marketplace Insights in Decision Making Learn: Topic 2: Marketing in Micro-Moments |
Discussion – Digital Marketing and Social Media (40 points) Practice: Topic 1 Quick Check (15 Points) Practice: Topic 2 Quick Check (15 Points) Practice: Assignment (30 Points) Apply: Summative Assessment: Consumer/Marketplace Insights and Micro-Moments (100 Points) |
|
Wk 2 – Digital Marketing and Advertising |
Learn: Introduction Learn: Topic 3: Digital Marketing Learn: Topic 4: Digital Advertising |
Discussion – Digital Marketing and Advertising (40 Points) Practice: Topic 3 Quick Check (15 Points) Practice: Topic 4 Quick Check (15 Points) Practice: Assignment (30 Points) Apply: Websites, Search Engine Optimization, and Advertising (100 Points) |
|
Wk 3 – Consumer Promotions and Public Relations |
Learn: Introduction Learn: Topic 5: Consumer Promotions Learn: Topic 6: Public Relations |
Discussion – Consumer Promotions and Public Relations (40 Points) Practice: Topic 5 Quick Check (15 Points) Practice: Topic 6 Quick Check (15 Points) Practice: Assignment (30 Points) Apply: Consumer Promotions and Public Relations (100 Points) |
|
Wk 4 – Trade Promotions, Events, and Sponsorships |
Learn: Introduction Learn: Topic 7: Trade Promotions Learn: Topic 8: Partnerships, Sponsorships, and Events |
Discussion – Trade Promotions, Events, and Sponsorships (40 Points) Practice: Topic 7 Quick Check (15 Points) Practice: Topic 8 Quick Check (15 Points) Practice: Assignment (30 Points) Apply: Summative Assessment: Trade Promotions, Partnerships, Sponsorships, and Events (100 Points) |
|
Wk 5 – Strategic Marketing Plan and Marketing Metrics |
Learn: Introduction Learn: Topic 9: The Strategic Marketing Plan Learn: Topic 10: Marketing Metrics and Financials |
Discussion – Strategic Marketing Plan and Marketing Metrics (40 Points) Practice: Topic 9 Quick Check (15 Points) Practice: Topic 10 Quick Check (15 Points) Practice: Assignment (30 Points) Apply: Summative Assessment: Strategic Marketing Plan/Marketing Metrics (100 Points) |
Copyright 2021 by University of Phoenix. All rights reserved.
Copyright 2021 by University of Phoenix. All rights reserved.
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