Select an organization, or a segment of an organization, and interview key employees in order to gather information concernin
Select an organization, or a segment of an organization, and interview key employees in order to gather information concerning the organization’s critical success factors (CSFs). Be sure to inform your interviewees that any proprietary information included in this project will be kept confidential. You will then develop a SWOT analysis to clarify and aid in the identification of the organization’s/segment’s CSFs. The written project requires you to prepare and submit the following in order:
1. Brief description of the organization/segment (1 paragraph)
2. SWOT analysis in chart form containing the following 4 categories: Strengths, Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.
3. Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4 categories identified in the text. For each CSF, explain in a separate column how the measurement of the CSF will transpire.
4. A discussion of the CSFs chosen for the organization/segment – Why were these particular factors selected? Why are they important in accessing the success of the company? (2–3 pages)
5. An evaluation of the organization/segment to determine if it is achieving each of the CSFs. Analyze each CSF and use data from the measures indicated in the Balanced Scorecard as support for the conclusions. (2–3 pages)
Additional guidelines:
- The project must be at least 5 pages, excluding the 2 charts.
- The project must be written in current APA format.
- Avoid using first and second person (e.g., “I,” “we,” “you,” etc.).
- You must reference a minimum of your textbooks and 2 additional scholarly sources. Wikipedia, Investopedia, and the like are not considered scholarly sources and should not be used. Any use of these sources will be grounds for a 100-point deduction.
- Any personal communication must be cited appropriately within the text; however, citations of personal communication are not needed for the reference section.
- The project must include a properly formatted cover page.
- An abstract and table of contents are not needed.
- If the information within the SWOT chart or the Balanced Scorecard chart needs to be cited, you may deviate from current APA format and use superscripts, with the citations placed underneath the chart. This is the only deviation from the current APA manual that is allowed.
Criteria Ratings Points
Description 15 to >13.0 pts
Advanced
Description of the organization is well developed.
13 to >12.0 pts
Proficient
Description of the organization is not well developed.
12 to >0.0 pts
Developing
Organization is not clearly and explicitly described.
0 pts
Not Present
15 pts
SWOT Analysis Synthesis
25 to >22.0 pts
Advanced
SWOT chart is provided in proper format; chart contains several examples under each of the 4 headings.
22 to >20.0 pts
Proficient
SWOT chart is provided in proper format; chart contains a few examples under each of the 4 headings.
20 to >0.0 pts
Developing
SWOT chart is provided but not in chart format, and/or the chart is incomplete (e.g., not all of the headings are present).
0 pts
Not Present
25 pts
Balance Scorecard- Synthesis
25 to >22.0 pts
Advanced
Balanced Scorecard is provided; critical success factors are measurable; measurement for critical success factors is accurate.
22 to >20.0 pts
Proficient
Balanced Scorecard is provided; critical success factors are measurable; however, no description of how critical success factors would be measured is given, and/or measurement used is not accurate.
20 to >0.0 pts
Developing
Balanced Scorecard is provided; however, critical success factors are not measurable, and/or no description of how critical success factors would be measured is given.
0 pts
Not Present
25 pts
Critical Analysis Critical Success Factors
30 to >27.0 pts
Advanced
Critical success factors are discussed; selection of factors is explained; discussion of why the critical success factors are important to the company is provided.
27 to >24.0 pts
Proficient
Critical success factors are discussed; however, selection of factors is minimally explained; minimal discussion of why the critical success factors are important to the company is provided.
24 to >0.0 pts
Developing
Critical success factors are minimally discussed; however, no explanation for the selection of factors and/or why the critical success factors are important to the company is provided.
0 pts
Not Present
30 pts
Learning Project: Company Analysis and Evaluation Grading Rubric | BUSI601_B05_202220
Criteria Ratings Points
Evaluation/Creating Evaluation of Critical Success Factors
25 to >22.0 pts
Advanced
Organization is evaluated to determine if the company is meeting the critical success factors.
22 to >20.0 pts
Proficient
Organization is evaluated to determine if the company is meeting the critical success factors.
20 to >0.0 pts
Developing
Organization is minimally evaluated to determine if the company is meeting the critical success factors.
0 pts
Not Present
25 pts
Content Text and Journal Support
20 to >17.0 pts
Advanced
Textbooks and at least 2 scholarly sources are referenced for support in answering the questions; all opinion statements are substantiated by citations.
17 to >16.0 pts
Proficient
Textbooks and at least 1 scholarly source are referenced for support in answering the questions; a few opinion statements lack support via citations
16 to >0.0 pts
Developing
Only the textbooks are referenced for support in answering the questions; several opinion statements lack support via citations.
0 pts
Not Present
20 pts
Format and Length And APA guidelines
30 to >27.0 pts
Advanced
Project is formatted in the prescribed manner and order. No current APA format errors are present.
27 to >24.0 pts
Proficient
Prescribed format is attempted; however, not all portions are in the correct order.
24 to >0.0 pts
Developing
Only 1–2 minor current APA format errors are present.
0 pts
Not Present
30 pts
Grammar, Spelling, and Organization
30 to >27.0 pts
Advanced
Spelling and grammar are correct. Sentences are complete, clear, and concise. Paragraphs contain appropriately varied sentence structures. Where applicable, references are cited in current APA format.
27 to >24.0 pts
Proficient
Spelling and grammar have some errors. Sentences are presented as well. Paragraphs contain some varied sentence structures. Where applicable, references are cited with some APA formatting.
24 to >0.0 pts
Developing
Spelling and grammar errors distract. Sentences are incomplete or unclear. Paragraphs are poorly formed. Where applicable, references are minimally or not cited in current APA format.
0 pts
Not Present
30 pts
Total Points: 200
Learning Project: Company Analysis and Evaluation Grading Rubric | BUSI601_B05_202220
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BUSI 601
Learning Project: Company Analysis and Evaluation Assignment Instructions
In this project, you will select an organization, or a segment of an organization, and interview key employees in order to gather information concerning the organization’s critical success factors (CSFs). Be sure to inform your interviewees that any proprietary information included in this project will be kept confidential. You will then develop a SWOT analysis to clarify and aid in the identification of the organization’s/segment’s CSFs. The written project requires you to prepare and submit the following in order:
1. Brief description of the organization/segment (1 paragraph)
2. SWOT analysis in chart form containing the following 4 categories: Strengths, Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.
3. Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4 categories identified in the text. For each CSF, explain in a separate column how the measurement of the CSF will transpire.
4. A discussion of the CSFs chosen for the organization/segment – Why were these particular factors selected? Why are they important in accessing the success of the company? (2–3 pages)
5. An evaluation of the organization/segment to determine if it is achieving each of the CSFs. Analyze each CSF and use data from the measures indicated in the Balanced Scorecard as support for the conclusions. (2–3 pages)
Additional guidelines:
1. The project must be at least 5 pages, excluding the 2 charts.
2. The project must be written in current APA format.
3. Avoid using first and second person (e.g., “I,” “we,” “you,” etc.).
4. You must reference a minimum of your textbooks and 2 additional scholarly sources. Wikipedia, Investopedia, and the like are not considered scholarly sources and should not be used. Any use of these sources will be grounds for a 100-point deduction.
5. Any personal communication must be cited appropriately within the text; however, citations of personal communication are not needed for the reference section.
6. The project must include a properly formatted cover page.
7. An abstract and table of contents are not needed.
8. If the information within the SWOT chart or the Balanced Scorecard chart needs to be cited, you may deviate from current APA format and use superscripts, with the citations placed underneath the chart. This is the only deviation from the current APA manual that is allowed.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
See the Course Syllabus for the Late Assignment Policy. See the Learning Project: Company Analysis and Evaluation Grading Rubric for more information.
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