Please read the following case background, which will be what this project is based off. You must then follow the step-by-ste
**Attached is the instructions. Please read the following case background, which will be what this project is based off. You must then follow the step-by-step instructions to complete this project correctly. Please use the research links that are below and some of the references that I have provided. ** At the end of this, there is a checklist you must go over and check off to confirm you have added and completed everything in the correct format into this project. This is due Tuesday Feb 1st at 1:00pm EST! No plagiarism, I will check and dispute if so.
I have attached some resources an below are some more sources to use as references from the class material WHICH IS A MUST!
**Please read the following case background, which will be what this project is based off. You must then follow the step-by-step instructions to complete this project correctly. Please use the research links that are below and some of the references that I have provided. ** At the end of this, there is a checklist you must go over and check off to confirm you have added and completed everything in the correct format into this project. This is due Tuesday Feb 1st at 1:00pm EST! No plagiarism, I will check and dispute if so. PLEASE MAKE SURE YOU FOLLOW HOW TO SET UP THE PAPER CORRECTLY!!!
Instructions and Case Background
You are requested to complete Project 1 in the role of a recent business degree graduate, newly hired by Silver Airways. Your manager has requested your assistance in conducting a SWOT analysis and developing the goals and objectives for a strategic plan. The strategic plan is necessitated by Silver Airways' CEO requesting an assessment of the airline’s ability to continue to grow and the subsequent steps it needs to take to make that happen.
You will use the course materials for Weeks 1 – 3 and your research findings based on Silver Airways' links below. This information will allow you to analyze the current state of Silver Airways to determine its strengths, weaknesses, opportunities, and threats.
You will complete a SWOT table identifying the strengths, weaknesses, opportunities, and threats you identified for Silver Airlines. Based on your SWOT table, you will then develop and explain your goals and their related objectives.
Your manager has informed you of the following facts: Florida-based Silver Airways recently announced its acquisition of Seaborne Airlines, headquartered in Puerto Rico. Expanding its flight routes within the Caribbean makes the company the highest volume airline to the Bahamas and the Caribbean. In addition to its Bahamas and Caribbean flights, Silver Airways serves the southeast and a few northeast states.
Your manager has provided you with the links found below and indicated that route expansion, a new fleet of aircraft, and the acquisition of Seaborne Airlines should be considerations in your analysis. Of course, the focus of your analysis is Silver Airways and not Seaborne Airlines.
Your analysis, SWOT table, goals, and objectives must be supported by a logical and well-reasoned evaluation of the facts ascertained from the course materials and links provided.
Research Links
· Silver Airways – https://www.silverairways.com
· Seaborne Airlines – https://www.seaborneairlines.com
· Silver Airways-Seaborne Airways Acquisition – https://www.businesswire.com/news/home/20180423005900/en/Silver-Airways-Acquires-Seaborne-Airlines-to-Create-Leading-Independent-Airline-Serving-the-Caribbean-Bahamas-Florida-and-Beyond
· Silver Airways Announces Major Strategic Growth Developments and New Leadership – https://www.businesswire.com/news/home/20170801006341/en/Silver-Airways-Announces-Major-Strategic-Growth-Developments-and-New-Leadership
You may do additional research related to Silver Airways to enhance your SWOT analysis, SWOT Table, and goals and objectives.
Note: Your report must be based on the results of your own research. This means that you will research and draw your own conclusions, which must be supported by your independent research and the course materials.
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double spaced. Use 12-point font. The final product will be 5-6 pages in length, excluding the title and reference pages. Write clearly and concisely.
Create an APA compliant title page that provides the paper's title, date, name, course number, section number, and instructor's name.
Use all the following centered Bolded and left-justified Bolded headings in the same order they appear in completing your project.
Introduction
· Write an Introduction paragraph. The introduction paragraph is the first paragraph of the paper and will describe to the reader the intent of the paper, explaining the main points covered in the paper. This intent should be understood before reading the remainder of the paper, so the reader knows exactly what is being covered in the paper. The introduction is often written after the paper is completed. (Use in-text citations as required.)
SWOT Table
· Using the research from the websites provided and any additional research, complete a SWOT Table for Silver Airways using the format below.
· Provide a minimum of three strengths, three weaknesses, three opportunities, and three threats. See the grading rubric for specifics and further guidance.
· Provide an in-text citation for each item presented in the SWOT Table.
Strengths |
Weaknesses |
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Opportunities |
Threats |
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SWOT Analysis: Silver Airways
· Write a paragraph explanation for each quadrant (Strengths, Weaknesses, Opportunities, Threats) on the SWOT Table that explains each item in each quadrant (Strengths, Weaknesses, Opportunities, Threats). Support your reasoning. Remember, there must be a minimum of three items in each quadrant. Be certain to label each of the paragraphs Strengths, Weaknesses, Opportunities, or Threats and make it clear to the reader which item within each of those headings is being discussed. (Use headings below and in-text citations as required.)
Strengths Explanations Paragraph
Weaknesses Explanations Paragraph
Opportunities Explanations Paragraph
Threats Explanations Paragraph
Goals and Objectives
· You will now begin to build the framework for the Strategic Plan to be developed. Identify and explain three (3) major strategic goals that the company should attain based on its acquisition of Seaborne Airlines. Each strategic goal will be one sentence, followed by an explanation of the importance of each goal. (Use in-text citations as required.)
· For each strategic goal, provide at least two one-sentence objectives to support each strategic goal. The relationship of each objective to its strategic goal must be demonstrated. (Use in-text citation as required.)
The assignment rubric displays how the assignment is graded and how to earn additional credit for various paper sections.
Make sure to use the research and course materials to support your analysis.
STUDENTS: The format and framework for your goals and objectives must be as follows:
STRATEGIC GOAL 1: Must be written as a one-sentence goal. The goal must be followed by a brief explanation of the goal's significance. (Use in-text citations and references as appropriate.)
Objective 1: Must be written as a one-sentence objective. The objective must be followed by a brief explanation of support for that objective as it relates to its goal. (Use in-text citations and references as appropriate.)
Objective 2: Must be written as a one-sentence objective. The objective must be followed by a brief explanation of support for that objective as it relates to its goal. (Use in-text citations and references as appropriate.)
STRATEGIC GOAL 2: Must be written as a one-sentence goal. The goal must be followed by a brief explanation of the significance of that goal. (Use in-text citations and references as appropriate.)
Objective 1: Must be written as a one-sentence objective. The objective must be followed by a brief explanation of support for that objective as it relates to its goal. (Use in-text citations and references as appropriate.)
Objective 2: Must be written as a one-sentence objective. The objective must be followed by a brief explanation of support for that objective as it relates to its goal. (Use in-text citations and references as appropriate.)
STRATEGIC GOAL 3: Must be written as a one-sentence goal. The goal must be followed by a very brief explanation of the significance of that goal. (Use in-text citations and references as appropriate.)
Objective 1: Must be written as a one-sentence objective. The objective must be followed by a brief explanation of support for that objective as it relates to its goal. (Use in-text citations and references as appropriate.)
Objective 2: Must be written as a one-sentence objective. The objective must be followed by a brief explanation of support for that objective, as it relates to its goal. (Use in-text citations and references as appropriate.)
Conclusion
· Create a concluding paragraph. The conclusion paragraph highlights the major findings covered in the paper.
References
Use the checklist below to ensure your paper's compliance with assignment instructions.
Checklist |
Specific Project Requirements |
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Proofread your paper. Ensure your topic headings and format follow the above sequence. |
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Read and use the grading rubric while completing the paper to ensure all requirements are met to lead to the highest possible grade. |
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Third-person writing is required. Third-person means that there are no words such as “I, me, my, we, or us” (first-person writing), nor is there use of “you or your” (the second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person . |
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Contractions are not used in business writing, so do not use them. |
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Paraphrase and do not use direct quotations. Paraphrase means you do not use more than four consecutive words from a source document. Removing quotation marks and citing is inappropriate. Instead, put a passage from a source document into your own words and attribute the passage to the source document. There should be no passages with quotation marks. Using more than four consecutive words from a source document would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. |
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You are expected to use the research and weekly course materials to develop the analysis and support the reasoning. There should be a robust use of the course material. The material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. Changing words from a passage does not exclude the passage from having quotation marks. |
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Use in-text citations and provide a reference list that contains the reference associated with each in-text citation. |
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You may not use books in completing this problem set unless they are part of the course material. Also, do not use a dictionary, Wikipedia or Investopedia, or similar sources. |
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Provide the page or paragraph number in every in-text citation. Since the eBook does not have page numbers, you must include the chapter title, section heading, and paragraph number. For citations using a video, you must provide the minutes and second of the cited material. |
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Planning, Organizing, Leading, and Controlling
Introduction
A manager's primary challenge is to solve problems creatively. While drawing from a variety of academic
disciplines, principles of management have long been categorized into the four major functions of planning,
organizing, leading, and controlling (the P-O-L-C framework). These four functions are highly integrated
when carried out in the day-to-day realities of running an organization, and there may be overlap and gray
areas in categorization.
It is important to note that this framework is not without criticism. Specifically, criticisms stem from the
observation that the P-O-L-C functions might be ideal, but that they do not accurately depict the day-to-day
actions of actual managers (Mintzberg, 1973; Lamond, 2004). The typical day in the life of a manager at any
level can be fragmented and hectic, with the constant threat of having priorities dictated by floods of trivial
tasks that vie for time with a few essential ones. However, the general conclusion seems to be that the P-O-
L-C functions of management are a useful way of classifying the activities managers engage in as they
attempt to achieve organizational goals (Lamond, 2004).
The P-O-L-C Framework
Planning Organizing Leading Controlling
Vision & mission
Strategizing
Goals & objectives
Organizational design
Culture
Social networks
Leadership
Decision making
Communications
Groups/teams
Motivation
Systems & processes
Strategic human resources
Planning
Planning is the function of management that involves setting objectives and determining a course of action
for achieving those objectives. Planning requires managers to be aware of environmental conditions facing
their organizations and forecast future conditions. It also requires managers to be good decision makers.
Learning Resource
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Planning is a process beginning with environmental scanning, which means that planners must be aware of
the critical contingencies facing their organization in terms of economic conditions, competitors, and
customers. Planners must then attempt to forecast future conditions in order to use these forecasts as the
basis for planning.
Planners establish objectives, which are statements of what needs to be achieved and when. Planners then
identify alternative courses of action for achieving these objectives. After evaluating the options, planners
must make decisions about the best courses of action for achieving objectives. They then formulate
necessary steps and ensure effective implementation of plans. Finally, planners constantly evaluate the
success of their plans and take corrective action when necessary.
There are many different types of plans and planning. Strategic planning involves analyzing competitive
opportunities and threats, as well as the strengths and weaknesses of the organization, and then
determining how to position the organization to compete effectively in their environment. Strategic
planning has a long time frame, often three years or more, and generally includes formulation of objectives
for the entire organization. Strategic planning is often based on the organization's mission, which is its
fundamental reason for existence. An organization's top management most often conducts strategic
planning.
Tactical planning is intermediate-range (one to three years) planning that is designed to develop relatively
concrete and specific means to implement the strategic plan. Middle-level managers often engage in tactical
planning.
Operational planning generally assumes the existence of organization-wide or subunit goals and objectives,
and specifies ways to achieve them. Operational planning is short-range (less than a year) and designed to
develop specific action steps that support the strategic and tactical plans.
Organizing
Organizing is the function of management that involves developing an organizational structure and
allocating human resources to ensure the accomplishment of objectives. The structure of the organization is
the framework within which effort is coordinated. The structure is usually represented by an organization
chart, which provides a graphic representation of the chain of command within an organization. Decisions
made about the structure of an organization are generally referred to as organizational design decisions.
Organizing also involves the design of individual jobs within the organization. Decisions must be made
about the duties and responsibilities of individual jobs, as well as the manner in which the duties should be
carried out. Decisions made about the nature of jobs within the organization are generally called job design
decisions.
Organizing at the organizational level involves deciding how best to cluster jobs into departments to
coordinate effort effectively. There are many different ways to departmentalize, including organizing by
function, product, geography, or customer. Many larger organizations use multiple methods of
departmentalization.
Organizing at the level of a particular job involves deciding how best to design individual jobs to most
effectively use human resources. Traditionally, job design was based on principles of division of labor and
specialization, which assumed that the more narrow the job content, the more proficient the individual
performing the job could become. However, experience has shown that it is possible for jobs to become too
narrow and specialized. For example, how would you like to screw lids on jars one day after another—which
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you might have done many decades ago if you worked in company that made and sold jellies and jams?
When this happens, there are negative outcomes including decreased job satisfaction and organizational
commitment, increased absenteeism, and turnover.
Recently, many organizations have attempted to strike a balance between the need for worker specialization
and the need for workers to have jobs that entail variety and autonomy. Many jobs are now designed based
on such principles as empowerment, job enrichment, and teamwork. For example, HUI Manufacturing, a
custom sheet metal fabricator, has done away with traditional departments to focus on listening and
responding to customer needs. From company-wide meetings to team huddles, HUI employees know and
understand their customers and how HUI might service them best (HUI Manufacturing).
Leading
Leading involves the social and informal sources of influence that you use to inspire action taken by others.
If managers are effective leaders, their subordinates will be enthusiastic about exerting effort to attain
organizational objectives.
The behavioral sciences have made many contributions to understanding this function of management.
Personality research and studies of job attitudes provide important information as to how managers can
most effectively lead subordinates. For example, this research tells us that to become effective at leading,
managers must first understand their subordinates' personalities, values, attitudes, and emotions.
Studies of motivation and motivation theory provide important information about the ways in which
workers can be energized to put forth productive effort. Studies of communication provide direction as to
how managers can effectively and persuasively communicate. Studies of leadership and leadership style
provide information regarding questions, like "What makes a manager a good leader?" and "In what
situations are certain leadership styles most appropriate and effective?"
Quality control ensures that the
organization delivers on its promises.
Source: International Maize and Wheat Improvement Center, Flickr.
Controlling
Controlling involves ensuring that performance does not deviate from standards. Controlling consists of
three steps: (1) establishing performance standards, (2) comparing actual performance against standards,
and (3) taking corrective action when necessary. Performance standards are often stated in monetary terms
(e.g., revenue, costs, profits) but may also be stated in other terms, such as units produced, number of
defective products, or levels of quality or customer service.
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The measurement of performance can be done in several ways depending on the performance standards,
including financial statements, sales reports, production results, customer satisfaction, and formal
performance appraisals. Managers at all levels engage in the managerial function of controlling to some
degree.
The managerial function of controlling should not be confused with control in the behavioral or
manipulative sense. This function does not imply that managers should attempt to control or manipulate the
personalities, values, attitudes, or emotions of their subordinates. Instead, this function of management
concerns the manager's role in taking necessary actions to ensure that the work-related activities of
subordinates are consistent with and contributing toward the accomplishment of organizational and
departmental objectives.
Effective controlling requires the existence of plans, since planning provides the necessary performance
standards or objectives. Controlling also requires a clear understanding of where responsibility for
deviations from standards lies. Two traditional control techniques are budget and performance audits. An
audit involves examination and verification of records and supporting documents. A budget audit provides
information about where the organization is with respect to what was planned or budgeted for, whereas a
performance audit might try to determine whether the figures reported are a reflection of actual
performance. Although controlling is often thought of in terms of financial criteria, managers must also
control production and operations processes, procedures for delivery of services, compliance with company
policies, and many other activities within the organization.
The management functions of planning, organizing, leading, and controlling are widely considered to be the
best means of describing the manager's job, as well as the best way to classify accumulated knowledge
about the study of management. Although there have been tremendous changes in the environment
managers face and the tools they use, managers still perform these essential functions.
The principles of management can be distilled down to four critical functions. These functions
are planning, organizing, leading, and controlling. This P-O-L-C framework provides useful
guidance into what the ideal job of a manager should look like.
References
HUI Manufacturing. (n.d.). Retrieved from https://www.huimfg.com/
Lamond, D. (2004). A matter of style: Reconciling Henri and Henry. Management Decision, 42(2), 330–356.
doi:10.1108/00251740410513845
Mintzberg, H. (1973). The nature of managerial work. New York: Harper & Row.
Licenses and Attributions
1.5 Planning, Organizing, Leading, and Controlling
(http://open.lib.umn.edu/principlesmanagement/chapter/1-5-planning-organizing-leading-and-controlling-
2/) from Principles of Management by the University of Minnesota Libraries Publishing is an adaptation
Key Points
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of a work whose original author and publisher request anonymity and is available under a Creative
Commons Attribution-NonCommercial-ShareAlike 4.0 International
(https://creativecommons.org/licenses/by-nc-sa/4.0/) license. © 2015, University of Minnesota. UMGC
has modified this work and it is available under the original license.
© 2022 University of Maryland Global Campus
All links to external sites were verified at the time of publication. UMGC is not responsible for the validity or integrity of information located at
external sites.
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