Explain the relationship between the consumer and marketing. Do consumers resent mandatory rules pertaining to environmental
Explain the relationship between the consumer and marketing. Do consumers resent mandatory rules pertaining to environmental protection (e.g., plastic bag ban), or are they more open to protection? Validate your comments with data research.
FMM 325 Short Paper Rubric Requirements of submission: Short paper assignments must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch
margins, and discipline-appropriate citations. Page length requirements: 1–2 pages.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Main Components
Pertaining to
Sustainable
Standards in Fashion
Includes all of the main
elements and requirements to
demonstrate knowledge of the
essential sustainable values in
the fashion industry
Includes most of the main
elements and requirements and
demonstrates knowledge of the
essential sustainable values in
the fashion industry
Includes some of the main
elements and requirements and
demonstrates knowledge of the
essential sustainable values in
the fashion industry
Does not include any of the
main elements and
requirements
25
Analysis of
Environmental Issues
Critically examines a variety of
sustainable sources and
presents clear and reasoned
arguments that depict
environmental issues
Critically examines a variety of
sustainable sources and
presents somewhat clear and
reasoned arguments that
depict environmental issues
Critically examines a variety of
sustainable sources and
presents minimal arguments
that depict environmental
issues
Does not critically examine a
variety of sustainable sources
and does not present an
argument that depicts
environmental issues
25
Application to
Real-World Fashion
Industry
Integrates course concepts
effectively and clearly explains
the significance of key themes
about sustainability and the
relationship with the fashion
industry
Integrates most course
concepts effectively and
explains the significance of key
themes about sustainability and
the relationship with the
fashion industry
Integrates some course
concepts effectively and
somewhat explains the
significance of key themes
about sustainability and the
relationship with the fashion
industry
Does not correctly apply any of
the course concepts or themes
about sustainability and the
relationship with the fashion
industry
25
Research Incorporates many scholarly
resources effectively that
explore this topic
Incorporates some scholarly
resources effectively that
explore this topic
Incorporates very few scholarly
resources that explore this
topic
Does not incorporate scholarly
resources that explore this
topic
15
Writing
(Mechanics/
Citations)
No errors related to
organization, grammar and
style, and citations
Minor errors related to
organization, grammar and
style, and citations
Some errors related to
organization, grammar and
style, and citations
Major errors related to
organization, grammar and
style, and citations
10
Earned Total 100%
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