The Cracker Barrel Restaurants

9320Instructions
Read the case study carefully.
Complete the discussion questions for the case.

1. Discuss the factors that make it more difficult to establish workplace discrimination based on sexual orientation than discrimination based on race?

2. Do chain restaurant operations, which prize uniformity—and thus reliability—in store design, products, and operating procedures, require uniformity of personnel policies? Were the regional variations that Dan Evins proposed on February 27, 1991, a viable corporate strategy? Why or why not?

3. How does the Cracker Barrel case support or challenge the notion that federal legislation is warranted to stop employment discrimination based on sexual orientation?

4. Why are particular retail products, for example, inanimate objects such as mammy dolls, perceived to be racist?

5. Which areas of corporate activity should be open to broader scrutiny through shareholder resolutions? How much stake in the company should a shareholder have in order to present a resolution?

6. If a controversial corporate policy is reversed only after a decade of defiance, how should the company’s public relations officers present the change to the media?

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