Due to COVID-19, the fashion retailing industry is facing a serious downturn. As a marketing research manager of Neiman Marc
Due to COVID-19, the fashion retailing industry is facing a serious downturn. As a marketing research manager of Neiman Marcus, you are required to prepare a marketing research plan with multiple methodologies to help identify business opportunities for business survival. Explain why your research plan is appropriate. Specify the tasks involved in your research plan.
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