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January 26, 2022

Discussion

APA (edition "APA 6"), Other

Discuss the multidimensionality of brand equity and the importance of using multiple methods to measure it. Provide an example using the Interbrand methodology. What are the main advantages and disadvantages of the Interbrand methodology? Review and discuss the article: Companies Expected to Loose $1 Trillion in Brand Value Due to COVID-19. https://www.thefashionlaw.com/global-companies-expected-to-lose-1-trillion-in-brand-value-due-to-covid-19/

Also read Chapter 10 i uploaded in materials

Feel free to share examples and insights from online sites and sources to support your responses

Additional Resources:

BrandWeek (Links to an external site.) https://www.adweek.com/category/brandweek/
Interbrand (Links to an external site.) https://www.interbrand.com/newsroom/
Brand Strategy Insider (Links to an external site.) https://www.brandingstrategyinsider.com/
Think with Google (Links to an external site.) https://www.thinkwithgoogle.com/
Social Media Today (Links to an external site.) https://www.socialmediatoday.com/
Forbes CMO Network (Links to an external site.) https://www.forbes.com/cmo-network/#39b033d21995
Strategy+Business (Links to an external site.) https://www.strategy-business.com/tech-and-innovation
Inc.com (Links to an external site.) https://www.inc.com/
The Verge (Links to an external site.) https://www.theverge.com/
GreenBook Blog (Links to an external site.) https://www.greenbook.org/mr/
Marketing Dive https://www.marketingdive.com/

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