Unit 3 Assignment: How Macro-Environmental Forces are Impacting Billion Dollar Brands Attached Files: ?MKT200 Unit 3 Assignm

MKT200 – Principles of Marketing Unit 3 Assignment: How Macro-Environmental Forces are Impacting Billion Dollar Brands

© 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED

Due Date: 11:59 pm EST Sunday of Unit 3 Points: 100 Overview: Every company operates in a macroenvironment where external forces shape the opportunities and threats for the organization. Even dominant organizations are vulnerable to external forces that are out of their control. The macro-environmental forces include:

• Demographic • Economic • Natural • Technological • Political • Cultural

Instructions: This assignment is centered on looking at iconic brands and explaining how external forces impact these brands. Here are the details of the project:

1. Select 3 brands from the following list:

• Apple • Amazon • Facebook • Netflix • DoorDash • Target • Coca-Cola • Microsoft • Tesla • Nike

2. Create a PowerPoint slide for each of the brands you selected (1 slide for each brand) describing how these external forces can potentially impact the brand.

© 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED

Can any of the forces have a positive impact on each of the brands (think of how the pandemic has positively impacted GrubHub!)?

Key elements of the presentation will include:

• PowerPoint deck with three (3) slides – One (1) slide for each brand you select from the list above.

• Full-screen images – Each slide should have an image that fills the page edge-to-edge and captures the theme/content. Please limit the superimposed text to no more than eight (8) words per slide.

• Include a full set of supporting notes in the Notes section of each slide. This is where you will support your thoughts and ideas by using specific statistics, data, and supporting information.

• Please refer to the “Readings and Resources” section of the class for a full video on how to add notes to your PowerPoint presentation.

Requirements:

• The PowerPoint should be 3 slides excluding a Reference Page. • Complete, supporting notes representing each slide. • Include full-screen images for each slide. • Be sure to include your name and email on the bottom of each slide. • Include at least one resource referring to specific data/information. • Proper college-level grammar is required. APA format, including any in-text

citations. Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

Evaluation Rubric for Unit 3 Assignment

CRITERIA Need Improvement

Average Very Good Excellent

0-11 Points 12-15 Points 16-17 Points 18-20 Points Slide 1 Slide 1 is not

present or is poorly presented.

Slide 1 is present but is missing key details.

Slide 1 is present but missing minor details.

Slide 1 is clearly defined and presented, including all details.

Slide 2 Slide 2 is not present or is

Slide 2 is present but is

Slide 2 is present but

Slide 2 is clearly defined and presented,

© 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED

CRITERIA Need Improvement

Average Very Good Excellent

poorly presented.

missing key details

missing minor details.

including all details.

Slide 3 Slide 3 is not present or is poorly presented.

Slide 3 is present but is missing key details.

Slide 3 is present but missing minor details.

Slide 3 is clearly defined and presented, including all details.

0 – 5 points 6 – 7 points 8 – 9 points 10 points Images There are no

images presented.

Images are presented on some slides.

N/A Fullscreen images are included on each slide.

Notes Section The Notes sections are scarce/empty.

There are some Notes included but they are incomplete with little supporting evidence.

The Notes sections contain some supporting notes.

The Notes section is complete with robust and meaningful supporting notes.

Resources 0 resources N/A N/A At least 1 resource

Grammar Slides are not appropriate for college-level work.

The slides exhibit some evidence of college-level grammatical elements and APA citation methods.

The slides exhibit good use of grammatical elements and APA citation methods.

The slides exhibit skilled use of grammatical elements. The content displays skilled use of APA citation methods.