mission statement Improvement

9298Overview

Coca-Cola’s mission statement is available on the corporate website at http://www.coca-colacompany.com/our-company/mission-vision-values. The purpose of this exercise is to evaluate Coca-Cola’s mission statement and to develop a new and improved statement for the company.

Challenge

Review Coca-Cola’s mission statement.
Develop an improved mission statement by completing Learning Exercise 2B in your text.
address steps 1-3

Exercise 2B Develop an Improved Coca-Cola Mission Statement
Purpose
Coca-Cola’s mission statement is given on the corporate website at http://www.coca-colacompany.com/our-company/mission-vision-values. The purpose of this exercise is to evaluate Coca-Cola’s mission statement and to develop a new and improved statement for the company.

Instructions
Step 1Refer to the Cohesion Case (p. 29 on vision/mission). Go to the Coca-Cola website. Click on Our Company. Then click on Mission, Vision, and Values. Find the company’s mission statement and copy and paste this document to a word-processing file on your desktop.

Step 2Write a new and improved vision statement for Coca-Cola following the guidelines presented in this chapter.

Step 3Explain in a paragraph how or why your proposed vision statement is better than the existing document.

Core Values, Vision, and Mission (PG29)
Provided on the corporate website, Coke’s core values center on seven words: leadership, collaboration, integrity, accountability, passion, diversity, and quality. Coke’s vision statement has not changed in more than a decade; provided on the corporate website, it reads (paraphrased):

People: To be a workplace where people are inspired to be the best they can be.

Portfolio: To offer quality beverage brands that anticipate/satisfy consumer desires/needs.

Partners: To nurture customers and suppliers working together to provide value.

Planet: To be a responsible citizen helping build and support sustainable communities.

Profit: To maximize long-term return to shareowners given our overall responsibilities.

Productivity: To be an effective, lean, and fast-moving company.

Coke’s mission statement too has not changed in more than a decade and is given on the corporate website; it reads (paraphrased): “To refresh the planet; to create moments of optimism and happiness; to provide value and make a difference.

Text
Strategic Management, 17th Edition
ISBN: 9780135203736
By: Fred R David; Forest R. David; …