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January 18, 2022

Sony vs. Apple: Lessons for Corporate Entrepreneurship and Innovations

Business and Management, Undergraduate

1. Identify key industry trends that have emerged and affected Sonysince 2001.Howeffectively has Sony responded to these trends compared to what Apple has done?2. Identify Sonys key competitors since 2001.How effectively has Sony dealt with competition compared to what Apple has done?3. Identify initiatives taken by Sonyin the areas of (a) leadership style, (b) strategic directions, (c) organizational structure, (d) human resource practices, and (e) corporate culturecompared to what Apple has donesince 2001. How effective have been Sonys initiatives? What have been the constraints on Sonys innovation and corporate entrepreneurship?4. Image you were recently appointed as Sonys new CEO. What initiatives would you take in the areas of (a) leadership style, (b) strategic directions, (c) organizational structure, (d) human resource practices, and (e) corporate cultureto revitalize Sony? Please be specific and include an action plan

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