? Poster 1500 words or less and 1500 word reflective summary must 5% or less Plagiarism Assignment will be attached below Ins
Poster 1500 words or less (Copy Past is Allowed for Poster only) and 1500 word reflective summary must 5% or less Plagiarism
Assignment will be attached below Instructions are given in the assignment..Exactly i wand you to follow Rubric or Marking Scheme
for POSTER i have attached SAMPLE as well
The Report Structure Must Be as per the RUBRIC
Introduction
Main Body with Citation all citations should be above 2012 includinf referances
Conclusion
References Books, Journals and Websites
for Poster you NEED to Select PDO Oman Company
here i a upload complete samples of poster you can i want in the same way along with the LOGO and Name of the Stunts at top
i have attached three poster
you can downlaod poster from google as well
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20181113194919poster_oman_air….pc….alirawahi.docx
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20181113195341hamoood_salim_oman_air.pptx
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20181113195127poster_….kadafi.docx
Introduction
The company’s milestone came in 2010 where they were able to achieve excellent performance since it was founded. Various areas increased in revenue which included:
· increase in Air cargo by 99%
· increase in cargo revenue by 238%
· increase in in general revenue by 51%
· growth in the number of passengers by 38%
· increase in passenger load factor by 11%
Oman Air average annual average load factor (%): 2004 to 2014
In the same ear, they were able to restructure and launch nine new destinations which highly bolstered their international ties with other counties and their growth increase from there. Their pattern of growth and development had been characterized by regularly adding new destinations, new fleets of flights and expanding the company to new ventures like adding a flight training center. According to the current Executive Vice president Abdulaziz Al Raisi, the airline's focus is to have a continuous is to improve their customer's experience and put money into ensuring that they promote their products and services. He says that they have plans of building a brand new airport that will be able to accommodate the current growth rate of the airline with entirely new first class airport lounges (omanair.com, 2014).
Oman SWOT analysis
Strengths:
· The airline is reported to be operating a network of almost 50 destinations in 27 international and national counties from its central hub in Muscat (Walker, 2017).
· They have codeshared agreements with international partners like Etihad, Ethiopian airline, Emirates, Kenya Airways. Turkish airline and more.
· Has more than 50 fleets of flights both passenger and cargo.
· They have strong and qualifies employees.
· Have a training center for those employees hence, reducing the cost of hiring and training the employees according to the standards of Oman air.
· They have financial capabilities to sustain their current and plans.
· It is located in the center of the Middle East with flourishing economic, commercial and tourism growth.
Weaknesses
· They have a smaller airport that is not fitting for the growth rate the airline is experiencing.
· A high rate of competition from other flourishing Middle East airlines like Qatar Airways, Emirates and many more.
· They are still trying to recover from their 2014 financial losses
· Limited passengers and cargo spaces hence limiting their customer’s experience, wasting time trying to maneuver around the space with all the products and services being offered.
Opportunities
· They have plans to build a new airport that will have better launching area for passengers hence offering better services.
· They plan on increasing their fleet size to 70 which will increase their passenger and cargo inflow thus increasing their revenue
· They are continually expanding their destination which is expanding their market margin
· Training their employees which is advantageous to them and there can be able to outsource employees to other airlines
· They have launched new communication links like WhatsApp `that will enable their customers to communicate with them directly and instantly thus increasing customer relations, establishing loyalty and increasing connectivity.
Oman Air annual operating losses (in USD millions): 2008 to 2014
Threats
· Economic uncertainties being experienced in the Middle East are causing oil prices to fluctuate hence, increasing cost.
· They are facing significant competition from other international airlines
· The plan of reestablishing their airport might lead to some financial losses.
· Government travel restrictions are interfering with their operations.
· Uncertain global market-facing international airlines that might lead to losses like they did in 2014.
Findings
According to the SWOT analysis done above and the key performance indicators found out in this analysis will help establish where Oman air is regarding company growth, development, challenges, and threats (Rothaermel, 2015). The analysis has been able to point out Oman’s performance indicators that are qualifying them to achieve great results as an international organization. Those performance indicators come from their strengths and opportunities utilization, weaknesses establishment and threat knowledge that made them keep working towards greatness (CAPA, 2015). Not only do they have their fleets of flights, a growing wide range of destinations, customer loyalty and inflow, customer service establishment and financial sustainability.
They also have great opportunities that if maximized to the fullest, will bring in an increase in revenue. Those great opportunities include; one, the expansion and reestablishment of their airport that will give their clients enhanced the first class experience, create a bigger space for aircraft parking and fleet expansion, give them the opportunity to enhance their Cargo services and increase their revenue. Two, their expanding codeshare agreement with other international airlines will strengthen their relationship with not only their partners but also their customers and each of those countries giving them a wider range of the market. It has also been found out that those plans might pose as weaknesses and future threats at some point to the company. Expanding the airport or re-establishing it into a bigger and better model might live a financial dent towards the company’s budget. Considering the fact that they are still trying to recover from the 2014 losses incurred, it might take a longer time than expected to fill that dent. According to that SWOT analysis, omen air is growing at a considerable rate regardless of the high environmental competition found in the Middle East that has other bigger international airlines. Therefore, with that kind of growth, they are bound to face some challenging threats like government travel restrictions, economic inflation, stiff competition, and some expected financial losses.
Recommendations
Through those key performance indicators found through the SWOT analysis, the company can use that information to develop strategies and establish ways that can work positively for them. They can use the strengths they have and also take full advantage of the opportunities presented to achieve greater things. They should take advantage of the training center to train employees to work for the company and know the company’s expectations. They should also take full advantage of the staff member they already have and invest in them or even add more of them to maximize their contribution and participation towards serving their clients (TTG mena, 2017). Taking advantage of the opportunity to reestablish their airport and integrating it with the leading expanding fleets and destination will create a network that is highly beneficial to them and their clients. Using the opportunity to expand their codeshared partnership agreement with other international airline and will strengthen their network and maximize their customer’s choices.
Another way that they can increase their revenue and minimize cost through the findings is by overcoming their weaknesses and threats or figuring out ways in which those weaknesses can turn into strengths they can mitigate the threats. They can do this by ensuring that the products and services they offer their customers are better than their competitors and reestablishing their airport and making it a first-class airport is one way of achieving that. They can also ensure that their financial plan for the reestablishment is intact to prevent financial losses. Taking full advantage of the codeshared partnership agreemenwith other airlines in order to minimize the impact of other country’s government travel restrictions and ensure a smoother for their passengers.
Conclusion
Since the company was founded in 1993, Oman air has been able to make great achieve on its successful journey. They have not only been able to become one of the best international airlines in the world, but they have also been able to win international awards over the years to prove that. Just like any other company, through the SWOT analysis, we have seen that they have their strengths and opportunities and as well as their weaknesses and threats. The company got its major milestone in 2010, and it was able to achieve great things that put them in an international radar. That as it may, the company also experienced a great loss back in 2014 that they are still trying to recover from. Therefore, the company still has a long way to go in order to achieve their long-term goals and objectives of being where they envision themselves to be. Hence, putting those findings and recommendations into practice will be a step towards achieving those goals.
References
CAPA, (2015). Oman Air outlook Pt 2: can rapid growth, airport upgrades and transit traffic lead to profitability. Retrieved from: https://centreforaviation.com/analysis/reports/oman-air-outlook-pt-2-can-rapid-growth-airport-upgrades-and-transit-traffic-lead-to-profitabilty-217277
omanair.com, (2014). Oman Air profile. Retrieved from: https://www.omanair.com/en/about-us/corporate-information/oman-air-profile
Rothaermel, F. T. (2015). Strategic management. McGraw-Hill Education.
TTG mena, (2017). Oman Air: Growing from strength to strength. Retrieved from: http://www.ttgmena.com/oman-air-growing-strength-strength/
Walker. N. (2017). Oman Air’s journey to become the best. Retrieved from: https://www.supplychaindigital.com/company/oman-airs-journey-become-best/
Oman Air: SWOT Analysis and Finding
By: Ali Saif Al Rawahi ID: 13809 Model Code: GSP6000
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Oman Air which is seen as one of aviation industry’s most successful brands of all times is the official flag carrier of the country. The airline was launched for the first time in the year 1994 as a regional airline which was running just a minimum number of routes. It was launched as the official flag carrier in the year 1997 by the His Majesty Sultan Qabooz, following which it started running international flights to multiple destinations across the globe. The airline operated in the hub and spoke format wherein they connect to around 100 destinations across the world. The regions connected by the airline include Europe, Middle East, Africa, Far East, Central Asia, North America, Oceania, South America, and South Asia. The airline has a fleet size of around 214 and employs around 40,000 people out of which 24,000 people are direct recruits of the airline. The airline is a member of the One world Alliance and operates from the Qatar Airport as its hub. The airline industry has grown to be one of be one of the largest industries in half century of its existence. Its origin could be deduced from the end of World War l but it was not until World War II that saw peace restored worldwide that accounted for the burgeoning of the business. Statistics have it that the industry often airlift more than 1.5 billion industry worldwide and generates more than $ 300 billion in revenue and employ 1.7 million people worldwide (Hanlon,2016).
Conclusions
SWOT Analysis Oman Air
By: Hamood Salim Mabrook Alqannubi ID: 12807
Model Code: GSP6000
Ahmaed, and Samad (2017) Oman Air outlook Pt 2: can rapid growth, airport upgrades and transit traffic lead to profitability.
Form the SWOT analysis I came to various strengths and weakness of Oman also its Opportunities and weakness. Oman Air is the leading airline in Oman, which has over 60 aircraft to operate the flights on the domestic and international destinations. The airline is increasing its air traveling and its business strategy is to add new and luxurious aircraft, which can have flat bed. The services of the airline are good, which are provided to the passengers on the ground and in the air. This airline is becoming a major threat for its contemporary airline, which are also operating in the gulf region. The airline staff is stay connected with their passengers, so that they can choose this airline next time for their long and tiring journey.
Introduction
Strategic Management Gulf College Muscat
Strong backing of management: The airline has been backed by the government as well as has a strong leadership. The strategies weaved by the leaders and the vision they had were critical factors which resulted in the steep yet fast growth of the airline. In fact, it was the attitude of the leadership towards progress orientation is what has helped the airline beat most of the older airline companies.
Trend recognition: Oman Air have not just been quick to spot trends in the market but also to respond quickly to them. They have always compared themselves to leading airline brands across the world and have been consistent in following benchmarks set by premium airlines in various service aspects.
In-flight Services: The Oman Airways has been targeting a luxury class clientele has been popular for their impeccable in flight as well as off-board services. Right from check in the airline takes every possible step including online check-in, minimal waiting time, the safety of baggage etc. to in-flight entertainment, customized meal options, comfortable lounge seating etc. the airline has taken care to ensure that customer is comfortable at every juncture of the travel.
The real name for luxury – Oman Air is renowned for their top grade luxury class travel. The business and first-class passengers have access to fresh flowers, relaxed seating, world cuisines, top grade wines and chandeliers. They try to replicate a five-star experience in their business class travel making them highly satisfied in their experience.
Recommendations
References
Oman Air
Objectives
Through this poster I will use SWOT analysis as a strategic tool to analysis various strategies of Oman Air.
SWOT Analysis
The unique capabilities of a business which its competitors do not possess allow a company or an organization to gain an edge in the industry. These capabilities are known as strengths. Here I am drawing some Strengths of Oman Air
Clear Target Segment: The target segment of Oman Air have always been the people who travel in luxury class and also can afford to pay for the service. In addition to having a clear target segment, the airline also has a very high level of brand loyalty since it is the official airline of the country.
Weaknesses
Weaknesses in the SWOT analysis of Oman Airways
Weaknesses are used to refer to areas where the business or the brand needs improvement. Some of the key weaknesses of Oman Airways are:
Cost Management: Oman Airway focuses primarily on business class for which there is a lot of expense in maintaining the quality of services as well as the facilities. In addition to this, there is also fluctuations in fuel prices as well as wage issues from unionization. These make cost management critical
Competition from low-cost airlines: There is a surge in the number of low-cost airlines. To add fuel to this trend the global recession has resulted in many companies slashing their travel budgets with the result that people have started preferring budget travel. This has resulted in stiff competition for luxury airlines from low-cost players.
Opportunities
Opportunities are those areas which a company or an organization can utilize to improve its operations/services to generate more sales and revenue.
The surge in airline usage: With growing need for time, travelers have started using more of air travel than road or rail. The growing connectivity of Qatar airlines to various parts of the worlds is making it a preferred choice of globetrotters.
Booming tourism industry: The present surge in tourism in the Oman is plus for the company to expand its business capacity.
Strengths
Threats
Threats are those factors in the environment which can be detrimental to the growth of the business. Some of the threats include:
Competition: The major competitor of Oman Air is Qatar Airways, Emirates and Etihad Airlines
Findings
As per the SWOT analysis done above and the key performance indicators found out in this analysis will help establish where Oman air is regarding company growth, development, challenges, and threats (Rothaermel, 2014). The analysis has been able to point out Oman’s performance indicators that are qualifying them to achieve great results as an international organization. Those performance indicators come from their strengths and opportunities utilization, weaknesses establishment and threat knowledge that made them keep working towards greatness (CAPA, 2017). Not only do they have their fleets of flights, a growing wide range of destinations, customer loyalty and inflow, customer service establishment and financial sustainability.
Through those key performance indicators found through the SWOT analysis, the company can use that information to develop strategies and establish ways that can work positively for them. They can use the strengths they have and also take full advantage of the opportunities presented to achieve greater things. They should take advantage of the training center to train employees to work for the company and know the company’s expectations. They should also take full advantage of the staff member they already have and invest in them or even add more of them to maximize their contribution and participation towards serving their clients (TTG mena, 2017). Taking advantage of the opportunity to reestablish their airport and integrating it with the leading expanding fleets and destination will create a network that is highly beneficial to them and their clients. Using the opportunity to expand their codeshared partnership agreement with other international airline and will strengthen their network and maximize their customer’s choices
Oman Air annual operating losses (in USD millions): 2008 to 2014
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Introduction
The Oman telecommunication company is the most reliable and unique telecom and multimedia service provider in Oman which is also known as Omantel. The world call telecommunication limited is also the Omantel’s company. the company was founded in the year 1996 Omantel has historically been a technology follower. By avoiding significant investment in leading-edge technology, Omantel has been able to carefully extend and improve services with proven technologies. Electronic payment alternatives have proven to be attractive to customers and financially sound telecom investments. The introduction of ePayments for our prepaid mobile customers represents a first, cautious step for Omantel into eCommerce activities. With a large customer base and a dominant position within a rapidly expanding market, the introduction of automatic refills for prepaid mobile services represents a sound opportunity. Financially, the 10% revenue cost currently outsourced for the manufacture and distribution of refill cards represents a huge (6.6 million OR) loss to the company. Recapturing even a small portion of this revenue can make a profound positive impact on corporate cash flow. Omantel has acquired major shares in other overseas telecommunication companies so as to expand its operational efficiency. World Call is one such company which Omantel acquired by buying 65% of its shares and has enabled Omantel achieve major milestones in the telecommunication industry both in Oman and overseas. Since its inception, Omantel has been a pillar of Omani economy and has played a leading role in Oman’s progress and development most notably by pioneering total communication in the Sultanate of Oman.
This poster covers the company's structure, SWOT analysis, product and service offerings and corporate actions, providing a 360˚ view of the company.
SWOT Definition
SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving those objectives. The name is an acronym for the four parameters the technique examines:
· Strengths: characteristics of the business or project that give it an advantage over others.
· Weaknesses: characteristics of the business that place the business or project at a disadvantage relative to others.
· Opportunities: elements in the environment that the business or project could exploit to its advantage.
· Threats: elements in the environment that could cause trouble for the business or project.
SWOT analysis
Strengths
Strong Financial Performance: Omantel posted a strong financial performance in FY 15 with a top line growth of 6.9%, which was also the highest revenue in last four years. The company has also decided to impair its investment in Pakistan based World call Telecom (WTL) which has been a consistent underperformer since 2008 and aected Omantel’s overall results and this move will clean its accounts. Omantel is rated at ‘BBB’ and ‘A3’ by S&P and Moody’s respectively 2. Leading Omani Telco: Omantel
Leading Omani Telco: Omantel is the leading telecom player in Oman with an estimated market share of almost 60% in mobile network in both subscribers and revenue. Its share in xed lines is estimated to be 78% with revenues in the segment at 82%. Its network reach is across the Sultanate and is the leading integrated telecom service provider. It is also Oman’s Most Valuable Brand according to a study by Brand Finance.
Government Support: The government of Oman holds 51% stake in the company, thus it enjoys government support and overall stability. With the government of Oman being a major stakeholder they have a lot of resources available to make sure that they get the best and the latest infrastructure at their disposal. Also, as the government is the major shareholder, many investors have a sense of comfort and do not mind investing in the company.
Strategic Investments across the Telecom Sector: Omantel’s holds 60% stake in its subsidiary, Oman Data Park which ores services such as managed hosting, cloud hosting, managed services and security. The investment in Oman Data Park extends its reach across the other areas and enables it to build a platform to oer comprehensive services to its clients. Omantel also holds a 41% stake in Oman Fibre Optic Co SAOG (OFOC) which is a manufacturer of high quality optic bra in Oman.
Omantel Cost Reduction: The growth and customer acceptance of prepaid mobile services is also attractive to Omantel. Prepaid accounts have reduced the costs of service disruptions generated by slow or late subscription payments. Prepaid mobile tariffs are higher than their postpaid cousin. This benefit, however, is somewhat offset by the additional manufacturing and distribution costs for service refill plastic cards (“Hayyak”). Retail commission payments and the overhead required for manufacturing and distribution of Hayyak cards is approximately 10%. Considering the growth and acceptance of Hayyak service, reducing the overall costs for Hayyak service would create significant savings for Omantel.
Weakness
· Financial difficulties may arise because money amounting to $7.87 Billion have been invested on the acquisition
· High dependence on Voice segment
· Weak marketing
· Lacking a proper long-term strategy
· Weak brand positioning
· Less focus on short-term profitability
· Infrastructure varies from location to locations
· ERP implementation taking too long
· Amount spent on the acquisition seems to be expensive
· Morale and commitment of existing employees may reduce due to new employees
Opportunities
· Demand increased for backhaul network
· Cross-sell in major cities
· Increased demand for LDI and Broadband
· Opportunity to build new kind of telephone services over subscribers in UAE
· Opportunity for expanding of Oman telecommunications operations further GCC
· Privatization of government telecom projects
· PTA delayed 3G licenses
Findings
· I came to know the gain understanding of Oman Telecommunications Company SAOG and the factors that influence its strategies.
· Track strategic initiatives of the company and latest corporate news and actions.
· Through SWOT analysis, I came to know how easily I can Assess Oman Telecommunications Company SAOG as a prospective partner, vendor or supplier.
· Support sales activities by understanding their customers' businesses better.
Stay up to date on Oman Telecommunications Company SAOG's business structure, strategy and prospects, by using SWOT strategies. Omantel has the ability to leverage existing networks and their cutting edge facilities in the Sultanate resulting in improved access performance and guaranteed data jurisdiction. This serves as a critical advantage over ICT platforms what are based abroad. There are also imminent threats to Omantel as a government owned Telecom Company such as falling oil prices. The government of Oman main source of revenue lies in the oil industry. When prices fall, the general investment into Omantel as its majority shareholder also drops respectively. Also, liberation of the domestic market poses as a threat to the growth and development of Omantel. This allows stiff competition against Omantel by other communication companies. Omantel continues to deliver the highest levels of customer satisfaction, broadest and more reliable nationwide network while investing for Oman’s future development through bold innovations. The overall strategy for Omantel ICT underlines how the regional economy is undergoing massive changes driven by digital transformation.
Recommendations
Omantel should create new standards of offering product in basic and value added telephony by being easily accessible, more dependable and cost effective.
The company should mainly target to achieve the highest level of customer satisfaction by introducing ways to raise their standards of technical quality and service delivery to the highest level.
To get a more comprehensive view of subscriber acquisition cost (SAC), Omantel can introduce machine learning and artificial intelligence to their telecom analytics
To ensure the most profitable and sustainable patterns of Return on Investment (ROI) for the stakeholders, Omantel should look to be a leader within indigenous operators in terms of market share and gross revenues and maintain their position.
Omantel should keep track of returns for both the customers and the users as it will provide some interesting practicing insights as it greatly affects returns per an individual (ARPU)
Omantel could seize a greater opportunity in partnering with greater promising technology areas.
Key Financials
References
· Omantel Annual Report 2017: https://www.omantel.om/Investors/facts/!ut/p/(Accesd as on 8th Nov 2018)
· Waleed, G and Kaddafi, S (2016) :a case sudy, ERP implementation in Omantel, https://store.marketline.com/report/1693423–oman-telecommunications-company-saog-strategy-swot-and-corporate-finance-report/
· AS Shatat, 2015, Electronic Journal of Information Systems Evaluation:An explanatory study in oman, p 60-78
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