what impact does social media have on ?public relations practices particularly crisis communication and reputation management?

1. what impact does social media have on  public relations practices particularly crisis communication and reputation management? how significant is for organizations today to monitor content on social media sites, including hash tags and other signs of internal and external dialogue ?

2.how should crisis communication preparedness plan address the proliferations of social media 

outlets ?

3.From the perspective of crisis communicators concerned with social media , what else could dominos have done or said to prove with  action that it's key messages are sincere? what other messages could Domino's have delivered ?

Instructions:

 Submission Format: MS Word

Length: minimum 400 words per question

 Citations Required: Cite any resources used