Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation

Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan

Select a scenario from the following list:

• An organization is considering      introducing a new product or service:  Apple Pay (Application)

Write a 200 word detailed outline of your Market Research Implementation Plan in which you address the following:

Based on your selected scenario, identify the detailed areas in which market research is needed, such as:

Population,  and describe their importance to the organization in the selected scenario.