Identify the 5 objectives for persuaders in the media age; explain each. Then,? imagine that you have been tasked wit
This exam consists of five essay questions. Your answer for each question should be a well
written, developed, and organized essay that fully addresses each component of the exam
questions. Follow the rules of formal writing: write in complete sentences, and do not use
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Answer all 5 Questions:
1. Identify the 5 objectives for persuaders in the media age; explain each. Then,
imagine that you have been tasked with creating a multimedia campaign to promote
MSU to high school seniors. Identify and explain the specific strategies you would
use to meet each of the 5 objectives for persuaders.
2. What are the 5 canons of classical rhetoric? Explain each. Then, rank the canons
from least important to most important for persuaders in a media age. Be sure to
fully explain your reasoning for the ranking and support your argument with
original examples (not those already discussed in class or in the textbook).
3. Explain the 5 TARES standards for ethical persuasion. Using original examples (not
those already discussed in class or in the textbook) to support your claims, create an
argument for which standard you believe to be the most important in the media age
and which you believe to be the least important in the media age.
4. Explain the 4 biases of news coverage that may prevent accurate information from
reaching the public. Then, read the news article included at the end of this document
(Jack Healy’s “Underwater in the Las Vegas Desert, Years after the Housing Crash”).
To what extent does this article exhibit the 4 biases? Be sure to support your
analysis with specific examples from the article. As you are supporting your analysis
with specific examples, you may quote from the news article if you would like to
point to specific language used by the author.
5. Explain the 3 components of attitude formation. Then, select one of the issues listed
below and analyze how each of the 3 components contributes to your attitude about
o Issues (select one):
§ Texting while driving
§ Community service
article asked for towards the end is found on this link: http://www.nytimes.com/2016/08/03/us/las-vegas-2008-housing-crash.html?_r=0
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