advertising and promotion final
Please answer question individually
1. Clearly identify and then explain how the work of Dr. Martin Lindstrom has effectively updated the content of the classic advertising and promotion, neuromarketing research article entitled In Search of the Buy Button.
2. As an outcome of the dialogue in the Module 6 discussion, identify and explain the factors that students decided were most important in creating a (a) successful TV commercial advertisement and (b) successful print advertisement.
3. Marriott has dramatically expanded its stable of hospitality brands over recent years. Thoroughly identify and explain the steps that a detail-oriented marketing manager would undertake to protect and defend the trademarks, trade dress, and other intellectual property associated with these brands.
4. Identify and explain, in a depth consistent with graduate marketing education, the chief advantages and disadvantages of standardization versus adaptation as approaches to international advertising. Reference any and all scholarly articles assigned during the last half of the course.
5. As an outcome of the Module 7 Discussion, explain the synergies that GEs marketing management has created as a product of its decision making in executing its marketing selections. What was the consensus of the week-long discussion?
6. Reflecting on the two videos and your readings on the subject (Chapters 23 and 24 in particular), compare (cite similarities) and contrast (cite differences) the challenges facing marketing managers of Nivea and Nike.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
